---
title: "Irwin vs Stahlwille: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Irwin or Stahlwille? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/irwin-vs-stahlwille"
publisher: "Brandwave"
---

# Irwin vs Stahlwille: Which is more popular by branded search in New Zealand?

Which is more popular in search, Irwin or Stahlwille? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Irwin and Stahlwille
- **Competitive set**: Hand tool brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Irwin Share of Search**: 4.3%
- **Stahlwille Share of Search**: 2.8%

## Which is more popular in search, Irwin or Stahlwille?

- In August 2026, Irwin had more branded searches than Stahlwille among hand tool brands in New Zealand. Irwin was estimated to have 370 branded searches compared to Stahlwille’s 240, and held a 4.3% Share of Search versus Stahlwille’s 2.8%.
- Irwin was ahead of Stahlwille in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Stahlwille’s estimated Share of Search among hand tool brands in New Zealand moved from 3.3% to 2.8%, and its estimated monthly branded searches moved from 230 to 240.

## How did search popularity change for New Zealand hand tool brands in August 2026?

- In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.

## Month by month

| Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Stahlwille estimated searches | Stahlwille Share of Search | Stahlwille rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 3.5% | 4 | 230 | 3.3% | 5 |
| Nov 2025 | 250 | 3.7% | 4 | 160 | 2.4% | 5 |
| Dec 2025 | 250 | 3.4% | 4 | 190 | 2.6% | 5 |
| Jan 2026 | 250 | 4% | 4 | 190 | 3.1% | 5 |
| Feb 2026 | 250 | 4.1% | 4 | 210 | 3.5% | 5 |
| Mar 2026 | 260 | 3.8% | 4 | 200 | 2.9% | 5 |
| Apr 2026 | 250 | 3.6% | 4 | 210 | 3.1% | 5 |
| May 2026 | 250 | 3.2% | 4 | 250 | 3.2% | 5 |
| Jun 2026 | 280 | 3.3% | 4 | 240 | 2.8% | 5 |
| Jul 2026 | 290 | 3.5% | 4 | 240 | 2.9% | 5 |
| Aug 2026 | 370 | 4.3% | 4 | 240 | 2.8% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Stahlwille’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Irwin**: Measured on the search terms “irwin clamps”, “irwin hand tools”, “irwin socket set”, “irwin spanner”, “irwin tool kit”, “irwin tools” and “irwin tools quick grip”, summed into one figure.
- **Stahlwille**: Measured on the search terms “stahlwille”, “stahlwille de”, “stahlwille hand tools”, “stahlwille new zealand”, “stahlwille nz”, “stahlwille socket set”, “stahlwille spanner”, “stahlwille tool” and “stahlwille tool kit”, summed into one figure.

- [Irwin profile](/demand/nz/brands/irwin)
- [Stahlwille profile](/demand/nz/brands/stahlwille)
- [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Irwin or Stahlwille?

In August 2026, Irwin had more branded searches than Stahlwille among hand tool brands in New Zealand. Irwin was estimated to have 370 branded searches compared to Stahlwille’s 240, and held a 4.3% Share of Search versus Stahlwille’s 2.8%.

## Cite this page

Brandwave. "Irwin vs Stahlwille: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/irwin-vs-stahlwille

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irwin-vs-stahlwille. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.