--- title: "Irwin vs RIDGID: Which is searched more in New Zealand?" description: "Is Irwin or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/irwin-vs-ridgid" publisher: "Brandwave" --- # Irwin vs RIDGID: Which is searched more in New Zealand? Is Irwin or RIDGID more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pipe cutter brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Irwin and RIDGID - **Competitive set**: Pipe cutter brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Irwin Share of Search**: 0.85% - **RIDGID Share of Search**: 1.1% ## Is Irwin or RIDGID more popular in search? - In September 2026, RIDGID had more branded searches than Irwin among pipe cutter brands in New Zealand. RIDGID had about 210 branded searches, while Irwin had 170. RIDGID made up 1.1% of all pipe cutter brand searches we track, and Irwin accounted for 0.85%. - The lead changed hands once in the 12 months ending September 2026: RIDGID took it in September 2026. - Across the 12 months ending September 2026, Irwin’s share of searches among pipe cutter brands in New Zealand moved from 0.93% to 0.85%, and its estimated monthly branded searches moved from 150 to 170. - Across the 12 months ending September 2026, RIDGID’s share of searches among pipe cutter brands in New Zealand moved from 0.86% to 1.1%, and its estimated monthly branded searches moved from 140 to 210. ## Top pipe cutter brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. RIDGID was listed before Irwin in every answer that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | RIDGID | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Rothenberger | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Milwaukee | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Knipex | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | DeWalt | 5th | 0 of 3 | 1 of 2 | 1 of 5 | | Irwin | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Makita | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pipe cutter brands - Asked ChatGPT "Which pipe cutter brand should I buy in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Irwin - Asked ChatGPT "What are the best pipe cutter brands in New Zealand?": 1. Rothenberger, 2. RIDGID, 3. Knipex, 4. Milwaukee, 5. Irwin - Asked ChatGPT "What's the best pipe cutter brand in New Zealand for a plumbing job?": 1. RIDGID, 2. Rothenberger, 3. Milwaukee - Searched Google, AI Overview "pipe cutter for copper": 1. Milwaukee, 2. DeWalt - Searched Google, AI Overview "best pipe cutter": 1. RIDGID, 2. Knipex Not named in any answer: Makita. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pipe cutter brands in September 2026? - In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%. - In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand. ## Month by month | Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | RIDGID estimated searches | RIDGID Share of Search | RIDGID rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 150 | 0.93% | 5 | 140 | 0.86% | 6 | | Nov 2025 | 160 | 0.88% | 5 | 140 | 0.77% | 6 | | Dec 2025 | 150 | 0.93% | 5 | 90 | 0.56% | 6 | | Jan 2026 | 160 | 1% | 5 | 110 | 0.71% | 6 | | Feb 2026 | 160 | 1% | 5 | 110 | 0.68% | 6 | | Mar 2026 | 180 | 1.1% | 5 | 140 | 0.83% | 6 | | Apr 2026 | 190 | 1.2% | 5 | 140 | 0.86% | 6 | | May 2026 | 190 | 1.1% | 5 | 140 | 0.79% | 6 | | Jun 2026 | 210 | 1.1% | 5 | 140 | 0.73% | 6 | | Jul 2026 | 210 | 1.2% | 5 | 210 | 1.2% | 6 | | Aug 2026 | 280 | 1.4% | 5 | 140 | 0.71% | 6 | | Sep 2026 | 170 | 0.85% | 6 | 210 | 1.1% | 5 | ## How each brand is measured Brandwave collects information about searches that people make online using Irwin’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Irwin**: Measured on the search terms “irwin clamps” and “irwin tools”, summed into one figure. - **RIDGID**: Measured on the search term “ridgid”. - [Irwin profile](/demand/nz/brands/irwin) - [RIDGID profile](/demand/nz/brands/ridgid) - [All pipe cutter brands in New Zealand](/demand/nz/categories/nz-pipe-cutter-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Irwin or RIDGID more popular in search? In September 2026, RIDGID had more branded searches than Irwin among pipe cutter brands in New Zealand. RIDGID had about 210 branded searches, while Irwin had 170. RIDGID made up 1.1% of all pipe cutter brand searches we track, and Irwin accounted for 0.85%. ## Cite this page Brandwave. "Irwin vs RIDGID: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/irwin-vs-ridgid This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irwin-vs-ridgid. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.