---
title: "Irwin vs Kincrome: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Irwin or Kincrome? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/irwin-vs-kincrome"
publisher: "Brandwave"
---

# Irwin vs Kincrome: Which is more popular by branded search in New Zealand?

Which is more popular in search, Irwin or Kincrome? Compare estimated monthly branded-search demand and Share of Search inside the Hand tool brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Irwin and Kincrome
- **Competitive set**: Hand tool brands
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Irwin Share of Search**: 4.3%
- **Kincrome Share of Search**: 23.1%

## Which is more popular in search, Irwin or Kincrome?

- In August 2026, Kincrome had more branded searches than Irwin among hand tool brands in New Zealand. Kincrome was estimated to have 2K branded searches compared to Irwin’s 370, and held a 23.1% Share of Search versus Irwin’s 4.3%.
- Kincrome was ahead of Irwin in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Irwin’s estimated Share of Search among hand tool brands in New Zealand moved from 3.5% to 4.3%, and its estimated monthly branded searches moved from 240 to 370.
- Across the 11 months ending August 2026, Kincrome’s estimated Share of Search among hand tool brands in New Zealand moved from 27.3% to 23.1%, and its estimated monthly branded searches moved from 1.9K to 2K.

## How did search popularity change for New Zealand hand tool brands in August 2026?

- In August 2026, Irwin gained estimated Share of Search among hand tool brands in New Zealand, from 3.5% to 4.3%.
- In August 2026, Kincrome lost estimated Share of Search among hand tool brands in New Zealand, from 23.8% to 23.1%.

## Month by month

| Month | Irwin estimated searches | Irwin Share of Search | Irwin rank | Kincrome estimated searches | Kincrome Share of Search | Kincrome rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 240 | 3.5% | 4 | 1.9K | 27.3% | 3 |
| Nov 2025 | 250 | 3.7% | 4 | 1.8K | 26.8% | 3 |
| Dec 2025 | 250 | 3.4% | 4 | 1.9K | 26% | 3 |
| Jan 2026 | 250 | 4% | 4 | 1.6K | 25.8% | 3 |
| Feb 2026 | 250 | 4.1% | 4 | 1.4K | 22.2% | 3 |
| Mar 2026 | 260 | 3.8% | 4 | 1.5K | 21.8% | 3 |
| Apr 2026 | 250 | 3.6% | 4 | 1.6K | 22.6% | 3 |
| May 2026 | 250 | 3.2% | 4 | 1.7K | 22.5% | 3 |
| Jun 2026 | 280 | 3.3% | 4 | 1.8K | 21.5% | 3 |
| Jul 2026 | 290 | 3.5% | 4 | 2K | 23.8% | 3 |
| Aug 2026 | 370 | 4.3% | 4 | 2K | 23.1% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Irwin’s and Kincrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Irwin**: Measured on the search terms “irwin clamps”, “irwin hand tools”, “irwin socket set”, “irwin spanner”, “irwin tool kit”, “irwin tools” and “irwin tools quick grip”, summed into one figure.
- **Kincrome**: Measured on the search terms “kincrome”, “kincrome advent calendar”, “kincrome hand tools”, “kincrome near me”, “kincrome nz”, “kincrome online”, “kincrome power tools”, “kincrome socket set”, “kincrome spanner”, “kincrome tool box”, “kincrome tool cabinet”, “kincrome tool case”, “kincrome tool kit”, “kincrome tool set” and “kincrome tools”, summed into one figure.

- [Irwin profile](/demand/nz/brands/irwin)
- [Kincrome profile](/demand/nz/brands/kincrome)
- [All hand tool brands in New Zealand](/demand/nz/categories/nz-hand-tool-brands): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Irwin or Kincrome?

In August 2026, Kincrome had more branded searches than Irwin among hand tool brands in New Zealand. Kincrome was estimated to have 2K branded searches compared to Irwin’s 370, and held a 23.1% Share of Search versus Irwin’s 4.3%.

## Cite this page

Brandwave. "Irwin vs Kincrome: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/irwin-vs-kincrome

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irwin-vs-kincrome. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.