--- title: "Iron Mountain vs TIMG: Which is searched more in New Zealand?" description: "Is Iron Mountain or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document storage and destruction providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iron-mountain-vs-timg" publisher: "Brandwave" --- # Iron Mountain vs TIMG: Which is searched more in New Zealand? Is Iron Mountain or TIMG more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Document storage and destruction providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Iron Mountain and TIMG - **Competitive set**: Document storage and destruction providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Iron Mountain Share of Search**: 24.9% - **TIMG Share of Search**: 71.9% ## Is Iron Mountain or TIMG more popular in search? - In September 2026, TIMG had more branded searches than Iron Mountain among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Iron Mountain had 920. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Iron Mountain accounted for 24.9%. - TIMG was ahead of Iron Mountain in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Iron Mountain’s share of searches among document storage and destruction providers in New Zealand moved from 29.3% to 24.9%, and its estimated monthly branded searches moved from 910 to 920. - Across the 12 months ending September 2026, TIMG’s share of searches among document storage and destruction providers in New Zealand moved from 68.2% to 71.9%, and its estimated monthly branded searches moved from 2.1K to 2.7K. ## Top document storage and destruction providers in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, both Iron Mountain and TIMG showed up in all four answers. Iron Mountain was listed before TIMG in three of them. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Iron Mountain | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | TIMG | 2nd | 3 of 3 | 1 of 1 | 4 of 4 | | Crown Information Management | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | Docu-Store Records Management | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about document storage and destruction providers - Asked ChatGPT "Which document storage and destruction provider should I hire in New Zealand?": 1. Iron Mountain, 2. TIMG, 3. Crown Information Management - Asked ChatGPT "What are the best document storage and destruction providers in New Zealand?": 1. Crown Information Management, 2. Iron Mountain, 3. TIMG, 4. Docu-Store Records Management - Asked ChatGPT "What's the best document storage and destruction provider in New Zealand for secure records?": 1. Iron Mountain, 2. TIMG, 3. Docu-Store Records Management, 4. Crown Information Management - Searched Google, AI Overview "secure document destruction": 1. TIMG, 2. Iron Mountain Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand document storage and destruction providers in September 2026? - In September 2026, TIMG gained share of searches among document storage and destruction providers in New Zealand, from 68.2% to 71.9%. - In September 2026, Iron Mountain lost share of searches among document storage and destruction providers in New Zealand, from 28.6% to 24.9%. ## Month by month | Month | Iron Mountain estimated searches | Iron Mountain Share of Search | Iron Mountain rank | TIMG estimated searches | TIMG Share of Search | TIMG rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 910 | 29.3% | 2 | 2.1K | 68.2% | 1 | | Nov 2025 | 930 | 29.4% | 2 | 2.1K | 67.7% | 1 | | Dec 2025 | 750 | 28.2% | 2 | 1.8K | 68% | 1 | | Jan 2026 | 920 | 28.9% | 2 | 2.2K | 67.9% | 1 | | Feb 2026 | 920 | 32.6% | 2 | 1.8K | 64.5% | 1 | | Mar 2026 | 930 | 29.4% | 2 | 2.1K | 66.5% | 1 | | Apr 2026 | 760 | 29.2% | 2 | 1.7K | 66.9% | 1 | | May 2026 | 780 | 25.4% | 2 | 2.1K | 69.4% | 1 | | Jun 2026 | 760 | 25.2% | 2 | 2.1K | 71.1% | 1 | | Jul 2026 | 920 | 32.4% | 2 | 1.8K | 63.4% | 1 | | Aug 2026 | 890 | 28.6% | 2 | 2.1K | 68.2% | 1 | | Sep 2026 | 920 | 24.9% | 2 | 2.7K | 71.9% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Iron Mountain’s and TIMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Iron Mountain**: Measured on the search terms “iron mountain”, “iron mountain bins”, “iron mountain containers”, “iron mountain destruction”, “iron mountain digitization”, “iron mountain disposal”, “iron mountain paper”, “iron mountain paper shredding”, “iron mountain paper shredding company”, “iron mountain recycle”, “iron mountain scanning”, “iron mountain shredding” and “iron mountain shredding company”, summed into one figure. - **TIMG**: Measured on the search terms “timg”, “timg bins”, “timg destruction bins”, “timg document destruction”, “timg penrose” and “timg porirua”, summed into one figure. - [Iron Mountain profile](/demand/nz/brands/iron-mountain) - [TIMG profile](/demand/nz/brands/timg) - [All document storage and destruction providers in New Zealand](/demand/nz/categories/nz-document-storage-and-destruction-providers): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Iron Mountain or TIMG more popular in search? In September 2026, TIMG had more branded searches than Iron Mountain among document storage and destruction providers in New Zealand. TIMG had about 2,660 branded searches, while Iron Mountain had 920. TIMG made up 71.9% of all document storage and destruction provider searches we track, and Iron Mountain accounted for 24.9%. ## Cite this page Brandwave. "Iron Mountain vs TIMG: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/iron-mountain-vs-timg This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iron-mountain-vs-timg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.