--- title: "iRobot vs Roborock: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iRobot or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/irobot-vs-roborock" publisher: "Brandwave" --- # iRobot vs Roborock: Which is more popular by branded search in New Zealand? Which is more popular in search, iRobot or Roborock? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iRobot and Roborock - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iRobot Share of Search**: 2.5% - **Roborock Share of Search**: 3.2% ## Which is more popular in search, iRobot or Roborock? - In August 2026, Roborock had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Roborock was estimated to have 3.4K branded searches compared to iRobot’s 2.7K, and held a 3.2% Share of Search versus iRobot’s 2.5%. - The lead changed hands 3 times in the 11 months ending August 2026: Roborock took it in November 2025, iRobot took it in December 2025, Roborock took it in January 2026. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 3.3K to 2.7K. - Across the 11 months ending August 2026, Roborock’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3% to 3.2%, and its estimated monthly branded searches moved from 3K to 3.4K. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - Estimated monthly branded searches for Roborock in New Zealand rose 14.7% over 11 measured months, from 3K to 3.4K in August 2026. - Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | iRobot estimated searches | iRobot Share of Search | iRobot rank | Roborock estimated searches | Roborock Share of Search | Roborock rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 3.3% | 6 | 3K | 3% | 7 | | Nov 2025 | 3.9K | 2.5% | 7 | 5.8K | 3.7% | 6 | | Dec 2025 | 5.5K | 4.2% | 6 | 4.6K | 3.5% | 7 | | Jan 2026 | 2.9K | 2.9% | 7 | 3.4K | 3.4% | 6 | | Feb 2026 | 2.5K | 2.9% | 7 | 3.1K | 3.6% | 6 | | Mar 2026 | 2.6K | 2.7% | 8 | 3.4K | 3.6% | 6 | | Apr 2026 | 2.7K | 2.8% | 8 | 3.9K | 4% | 6 | | May 2026 | 2.8K | 2.7% | 8 | 3.8K | 3.6% | 7 | | Jun 2026 | 2.4K | 2.4% | 8 | 3.2K | 3.2% | 7 | | Jul 2026 | 3K | 2.8% | 8 | 3.8K | 3.5% | 7 | | Aug 2026 | 2.7K | 2.5% | 8 | 3.4K | 3.2% | 7 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iRobot’s and Roborock’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iRobot**: Measured on the search terms “irobot”, “irobot co nz”, “irobot near me”, “irobot nz”, “irobot online”, “irobot robot vacuum”, “irobot roomba”, “irobot roomba j7”, “irobot roomba nz”, “irobot roomba robot mop”, “irobot roomba vacuum”, “irobot roomba vacuum cleaner”, “irobot vacuum”, “robot roomba”, “roomba”, “roomba 692”, “roomba i7”, “roomba j7”, “roomba robot hoover” and “roomba vacuum”, summed into one figure. - **Roborock**: Measured on the search terms “roborock”, “roborock near me”, “roborock new zealand”, “roborock nz”, “roborock online”, “roborock q10”, “roborock q5”, “roborock q7”, “roborock robot mop”, “roborock robot vacuum”, “roborock s6”, “roborock s7”, “roborock s8”, “roborock s8 maxv ultra”, “roborock s8 pro ultra”, “roborock stick vacuum” and “roborock vacuum”, summed into one figure. - [iRobot profile](/demand/nz/brands/irobot) - [Roborock profile](/demand/nz/brands/roborock) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iRobot or Roborock? In August 2026, Roborock had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Roborock was estimated to have 3.4K branded searches compared to iRobot’s 2.7K, and held a 3.2% Share of Search versus iRobot’s 2.5%. ## Cite this page Brandwave. "iRobot vs Roborock: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/irobot-vs-roborock This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irobot-vs-roborock. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.