--- title: "iRobot vs Miele: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iRobot or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/irobot-vs-miele" publisher: "Brandwave" --- # iRobot vs Miele: Which is more popular by branded search in New Zealand? Which is more popular in search, iRobot or Miele? Compare estimated monthly branded-search demand and Share of Search inside the Vacuum cleaner brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iRobot and Miele - **Competitive set**: Vacuum cleaner brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iRobot Share of Search**: 2.5% - **Miele Share of Search**: 12.3% ## Which is more popular in search, iRobot or Miele? - In August 2026, Miele had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Miele was estimated to have 13.1K branded searches compared to iRobot’s 2.7K, and held a 12.3% Share of Search versus iRobot’s 2.5%. - Miele was ahead of iRobot in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iRobot’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 3.3% to 2.5%, and its estimated monthly branded searches moved from 3.3K to 2.7K. - Across the 11 months ending August 2026, Miele’s estimated Share of Search among vacuum cleaner brands in New Zealand moved from 13.9% to 12.3%, and its estimated monthly branded searches moved from 13.9K to 13.1K. ## How did search popularity change for New Zealand vacuum cleaner brands in August 2026? - Estimated monthly branded searches for iRobot in New Zealand fell 18.1% over 11 measured months, from 3.3K to 2.7K in August 2026. ## Month by month | Month | iRobot estimated searches | iRobot Share of Search | iRobot rank | Miele estimated searches | Miele Share of Search | Miele rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 3.3K | 3.3% | 6 | 13.9K | 13.9% | 2 | | Nov 2025 | 3.9K | 2.5% | 7 | 16.3K | 10.5% | 2 | | Dec 2025 | 5.5K | 4.2% | 6 | 13.4K | 10.1% | 2 | | Jan 2026 | 2.9K | 2.9% | 7 | 12.8K | 12.8% | 2 | | Feb 2026 | 2.5K | 2.9% | 7 | 11K | 12.9% | 2 | | Mar 2026 | 2.6K | 2.7% | 8 | 12.9K | 13.7% | 2 | | Apr 2026 | 2.7K | 2.8% | 8 | 13.1K | 13.4% | 2 | | May 2026 | 2.8K | 2.7% | 8 | 14.4K | 13.7% | 2 | | Jun 2026 | 2.4K | 2.4% | 8 | 13.8K | 13.7% | 2 | | Jul 2026 | 3K | 2.8% | 8 | 14K | 12.8% | 2 | | Aug 2026 | 2.7K | 2.5% | 8 | 13.1K | 12.3% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iRobot’s and Miele’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iRobot**: Measured on the search terms “irobot”, “irobot co nz”, “irobot near me”, “irobot nz”, “irobot online”, “irobot robot vacuum”, “irobot roomba”, “irobot roomba j7”, “irobot roomba nz”, “irobot roomba robot mop”, “irobot roomba vacuum”, “irobot roomba vacuum cleaner”, “irobot vacuum”, “robot roomba”, “roomba”, “roomba 692”, “roomba i7”, “roomba j7”, “roomba robot hoover” and “roomba vacuum”, summed into one figure. - **Miele**: Measured on the search terms “miele”, “miele appliances”, “miele blizzard cx1”, “miele boost cx1”, “miele c1”, “miele c3”, “miele c3 cat & dog”, “miele cat and dog”, “miele co nz”, “miele compact c2”, “miele complete c3”, “miele complete c3 cat & dog”, “miele cooktop”, “miele cx1”, “miele cx1 cat and dog”, “miele dishdrawer”, “miele dishwasher”, “miele dryer”, “miele freestanding oven”, “miele fridge”, “miele induction oven”, “miele integrated dishwasher”, “miele m1”, “miele microwave oven”, “miele near me”, “miele nz”, “miele online”, “miele outlet”, “miele oven”, “miele rangehood”, “miele robot vacuum”, “miele stick vacuum”, “miele triflex hx1”, “miele vacuum”, “miele wall oven” and “miele washing machine”, summed into one figure. - [iRobot profile](/demand/nz/brands/irobot) - [Miele profile](/demand/nz/brands/miele) - [All vacuum cleaner brands in New Zealand](/demand/nz/categories/nz-vacuum-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iRobot or Miele? In August 2026, Miele had more branded searches than iRobot among vacuum cleaner brands in New Zealand. Miele was estimated to have 13.1K branded searches compared to iRobot’s 2.7K, and held a 12.3% Share of Search versus iRobot’s 2.5%. ## Cite this page Brandwave. "iRobot vs Miele: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/irobot-vs-miele This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/irobot-vs-miele. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.