--- title: "IRO vs Zebra: Which is searched more in New Zealand?" description: "Is IRO or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iro-vs-zebra-pen" publisher: "Brandwave" --- # IRO vs Zebra: Which is searched more in New Zealand? Is IRO or Zebra more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Pen and stationery brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: IRO and Zebra - **Competitive set**: Pen and stationery brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **IRO Share of Search**: 4.4% - **Zebra Share of Search**: 2% ## Is IRO or Zebra more popular in search? - In September 2026, IRO had more branded searches than Zebra among pen and stationery brands in New Zealand. IRO had about 390 branded searches, while Zebra had 180. IRO made up 4.4% of all pen and stationery brand searches we track, and Zebra accounted for 2%. - IRO was ahead of Zebra in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, IRO’s share of searches among pen and stationery brands in New Zealand moved from 4.9% to 4.4%, and its estimated monthly branded searches held steady at 390. - Across the 12 months ending September 2026, Zebra’s share of searches among pen and stationery brands in New Zealand moved from 2.3% to 2%, and its estimated monthly branded searches held steady at 180. ## Top pen and stationery brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, IRO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Zebra was listed before IRO in two out of three answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Pilot | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | uni-ball | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Lamy | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Parker | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Zebra | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | IRO | 6th | 3 of 3 | 0 of 2 | 3 of 5 | | Sharpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | BIC | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Staedtler | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Moleskine | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about pen and stationery brands - Asked ChatGPT "Which pen or stationery brand should I buy in New Zealand?": 1. Pilot, 2. uni-ball, 3. Zebra, 4. Lamy, 5. IRO - Asked ChatGPT "What are the best pen and stationery brands in New Zealand?": 1. Pilot, 2. uni-ball, 3. Lamy, 4. Parker, 5. IRO - Asked ChatGPT "What's the best pen or stationery brand in New Zealand for everyday writing?": 1. uni-ball, 2. Pilot, 3. Zebra, 4. Lamy, 5. IRO - Searched Google, AI Overview "best pen brand": 1. Parker, 2. Lamy, 3. Pilot, 4. uni-ball - Searched Google, AI Overview "stationery brands nz": 1. Pilot, 2. uni-ball Not named in any answer: Sharpie, BIC, Staedtler and Moleskine. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand pen and stationery brands in September 2026? Neither IRO nor Zebra moved beyond provider rounding among pen and stationery brands in Sep 2026. ## Month by month | Month | IRO estimated searches | IRO Share of Search | IRO rank | Zebra estimated searches | Zebra Share of Search | Zebra rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 390 | 4.9% | 8 | 180 | 2.3% | 10 | | Nov 2025 | 480 | 6.5% | 8 | 180 | 2.4% | 10 | | Dec 2025 | 480 | 6.6% | 6 | 100 | 1.4% | 10 | | Jan 2026 | 480 | 5.2% | 8 | 100 | 1.1% | 10 | | Feb 2026 | 390 | 5.3% | 8 | 100 | 1.4% | 10 | | Mar 2026 | 390 | 4.4% | 8 | 280 | 3.2% | 9 | | Apr 2026 | 320 | 4.4% | 8 | 140 | 1.9% | 10 | | May 2026 | 390 | 4.7% | 8 | 140 | 1.7% | 10 | | Jun 2026 | 390 | 4.9% | 8 | 180 | 2.3% | 10 | | Jul 2026 | 390 | 4.8% | 8 | 140 | 1.7% | 10 | | Aug 2026 | 390 | 4.2% | 8 | 180 | 1.9% | 10 | | Sep 2026 | 390 | 4.4% | 8 | 180 | 2% | 10 | ## How each brand is measured Brandwave collects information about searches that people make online using IRO’s and Zebra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **IRO**: Measured on the search term “iro”. - **Zebra**: Measured on the search terms “zebra pen” and “zebra pens”, summed into one figure. - [IRO profile](/demand/nz/brands/iro) - [Zebra profile](/demand/nz/brands/zebra-pen) - [All pen and stationery brands in New Zealand](/demand/nz/categories/nz-pen-and-stationery-brands): The set both shares are measured inside, 10 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is IRO or Zebra more popular in search? In September 2026, IRO had more branded searches than Zebra among pen and stationery brands in New Zealand. IRO had about 390 branded searches, while Zebra had 180. IRO made up 4.4% of all pen and stationery brand searches we track, and Zebra accounted for 2%. ## Cite this page Brandwave. "IRO vs Zebra: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/iro-vs-zebra-pen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iro-vs-zebra-pen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.