---
title: "Ipsos vs Talbot Mills: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ipsos or Talbot Mills? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ipsos-vs-talbot-mills"
publisher: "Brandwave"
---

# Ipsos vs Talbot Mills: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ipsos or Talbot Mills? Compare estimated monthly branded-search demand and Share of Search inside the Market research companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ipsos and Talbot Mills
- **Competitive set**: Market research companies
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ipsos Share of Search**: 64%
- **Talbot Mills Share of Search**: 4.7%

## Which is more popular in search, Ipsos or Talbot Mills?

- In August 2026, Ipsos had more branded searches than Talbot Mills among market research companies in New Zealand. Ipsos was estimated to have 2.6K branded searches compared to Talbot Mills’ 190, and held a 64% Share of Search versus Talbot Mills’ 4.7%.
- Ipsos was ahead of Talbot Mills in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ipsos’ estimated Share of Search among market research companies in New Zealand moved from 47.1% to 64%, and its estimated monthly branded searches moved from 1.5K to 2.6K.
- Across the 11 months ending August 2026, Talbot Mills’ estimated Share of Search among market research companies in New Zealand moved from 4% to 4.7%, and its estimated monthly branded searches moved from 130 to 190.

## How did search popularity change for New Zealand market research companies in August 2026?

- In August 2026, Talbot Mills overtook Nielsen to rank 4th among market research companies in New Zealand, at 4.7%.
- In August 2026, Ipsos gained estimated Share of Search among market research companies in New Zealand, from 60.7% to 64%.

## Month by month

| Month | Ipsos estimated searches | Ipsos Share of Search | Ipsos rank | Talbot Mills estimated searches | Talbot Mills Share of Search | Talbot Mills rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 1.5K | 47.1% | 1 | 130 | 4% | 5 |
| Nov 2025 | 2.2K | 60.4% | 1 | 110 | 3% | 6 |
| Dec 2025 | 1.4K | 55.1% | 1 | 70 | 2.7% | 6 |
| Jan 2026 | 1.6K | 53.5% | 1 | 60 | 2% | 6 |
| Feb 2026 | 1.8K | 55.9% | 1 | 70 | 2.2% | 5 |
| Mar 2026 | 2.5K | 63.4% | 1 | 190 | 4.8% | 5 |
| Apr 2026 | 2.1K | 57.5% | 1 | 220 | 6% | 4 |
| May 2026 | 2.7K | 53.6% | 1 | 280 | 5.6% | 4 |
| Jun 2026 | 2.6K | 58% | 1 | 200 | 4.4% | 4 |
| Jul 2026 | 2.4K | 60.7% | 1 | 160 | 4% | 5 |
| Aug 2026 | 2.6K | 64% | 1 | 190 | 4.7% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ipsos’ and Talbot Mills’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ipsos**: Measured on the search terms “ipsos”, “ipsos com”, “ipsos i say”, “ipsos market research”, “ipsos near me”, “ipsos new zealand”, “ipsos nz”, “ipsos online”, “ipsos research” and “ipsos survey”, summed into one figure.
- **Talbot Mills**: Measured on the search terms “talbot mills” and “talbot mills research”, summed into one figure.

- [Ipsos profile](/demand/nz/brands/ipsos)
- [Talbot Mills profile](/demand/nz/brands/talbot-mills)
- [All market research companies in New Zealand](/demand/nz/categories/nz-market-research-companies): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ipsos or Talbot Mills?

In August 2026, Ipsos had more branded searches than Talbot Mills among market research companies in New Zealand. Ipsos was estimated to have 2.6K branded searches compared to Talbot Mills’ 190, and held a 64% Share of Search versus Talbot Mills’ 4.7%.

## Cite this page

Brandwave. "Ipsos vs Talbot Mills: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ipsos-vs-talbot-mills

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ipsos-vs-talbot-mills. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.