--- title: "iPhone vs Samsung Galaxy: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iPhone or Samsung Galaxy? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iphone-vs-samsung-galaxy" publisher: "Brandwave" --- # iPhone vs Samsung Galaxy: Which is more popular by branded search in New Zealand? Which is more popular in search, iPhone or Samsung Galaxy? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iPhone and Samsung Galaxy - **Competitive set**: Smartphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iPhone Share of Search**: 77.8% - **Samsung Galaxy Share of Search**: 5.9% ## Which is more popular in search, iPhone or Samsung Galaxy? - In August 2026, iPhone had more branded searches than Samsung Galaxy among smartphone brands in New Zealand. iPhone was estimated to have 311K branded searches compared to Samsung Galaxy’s 23.8K, and held a 77.8% Share of Search versus Samsung Galaxy’s 5.9%. - iPhone was ahead of Samsung Galaxy in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand moved from 78% to 77.8%, and its estimated monthly branded searches moved from 322K to 311K. - Across the 11 months ending August 2026, Samsung Galaxy’s estimated Share of Search among smartphone brands in New Zealand moved from 5.4% to 5.9%, and its estimated monthly branded searches moved from 22.2K to 23.8K. ## How did search popularity change for New Zealand smartphone brands in August 2026? - In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%. - In August 2026, Samsung Galaxy lost estimated Share of Search among smartphone brands in New Zealand, from 8.5% to 5.9%. ## Month by month | Month | iPhone estimated searches | iPhone Share of Search | iPhone rank | Samsung Galaxy estimated searches | Samsung Galaxy Share of Search | Samsung Galaxy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 322K | 78% | 1 | 22.2K | 5.4% | 3 | | Nov 2025 | 343K | 77.1% | 1 | 27.2K | 6.1% | 3 | | Dec 2025 | 346K | 78.3% | 1 | 26.4K | 6% | 2 | | Jan 2026 | 318K | 78.6% | 1 | 24.5K | 6.1% | 2 | | Feb 2026 | 278K | 76.5% | 1 | 26.5K | 7.3% | 2 | | Mar 2026 | 285K | 75.9% | 1 | 22K | 5.9% | 3 | | Apr 2026 | 263K | 76.4% | 1 | 20.5K | 5.9% | 3 | | May 2026 | 266K | 76.7% | 1 | 18.6K | 5.4% | 3 | | Jun 2026 | 265K | 75.2% | 1 | 23.2K | 6.6% | 2 | | Jul 2026 | 272K | 73.8% | 1 | 31.3K | 8.5% | 2 | | Aug 2026 | 311K | 77.8% | 1 | 23.8K | 5.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iPhone’s and Samsung Galaxy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iPhone**: Measured on the search terms “find my iphone”, “iphone”, “iphone 11”, “iphone 12pro”, “iphone 13”, “iphone 13 pro”, “iphone 14”, “iphone 14 pro”, “iphone 15”, “iphone 15 pro”, “iphone 16”, “iphone 16 pro”, “iphone 17”, “iphone 18”, “iphone 8”, “iphone fold”, “iphone near me”, “iphone nz”, “iphone online”, “iphone phone”, “iphone se”, “iphone xr”, “latest iphone” and “new iphone”, summed into one figure. - **Samsung Galaxy**: Measured on the search terms “samsung com”, “samsung galaxy”, “samsung galaxy a55”, “samsung galaxy buds”, “samsung galaxy fit 3”, “samsung galaxy fold”, “samsung galaxy near me”, “samsung galaxy nz”, “samsung galaxy online”, “samsung galaxy phone”, “samsung galaxy s10”, “samsung galaxy s20”, “samsung galaxy s21”, “samsung galaxy s22”, “samsung galaxy s22 ultra”, “samsung galaxy s23”, “samsung galaxy s23 ultra”, “samsung galaxy s24”, “samsung galaxy s8”, “samsung galaxy tab”, “samsung galaxy tab s9”, “samsung galaxy watch”, “samsung galaxy watch 4”, “samsung galaxy watch 6”, “samsunggalaxy” and “samsunggalaxy phone”, summed into one figure. - [iPhone profile](/demand/nz/brands/iphone) - [Samsung Galaxy profile](/demand/nz/brands/samsung-galaxy) - [All smartphone brands in New Zealand](/demand/nz/categories/nz-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iPhone or Samsung Galaxy? In August 2026, iPhone had more branded searches than Samsung Galaxy among smartphone brands in New Zealand. iPhone was estimated to have 311K branded searches compared to Samsung Galaxy’s 23.8K, and held a 77.8% Share of Search versus Samsung Galaxy’s 5.9%. ## Cite this page Brandwave. "iPhone vs Samsung Galaxy: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iphone-vs-samsung-galaxy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iphone-vs-samsung-galaxy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.