--- title: "iPhone vs Nothing: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iPhone or Nothing? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iphone-vs-nothing" publisher: "Brandwave" --- # iPhone vs Nothing: Which is more popular by branded search in New Zealand? Which is more popular in search, iPhone or Nothing? Compare estimated monthly branded-search demand and Share of Search inside the Smartphone brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iPhone and Nothing - **Competitive set**: Smartphone brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iPhone Share of Search**: 77.8% - **Nothing Share of Search**: 2.3% ## Which is more popular in search, iPhone or Nothing? - In August 2026, iPhone had more branded searches than Nothing among smartphone brands in New Zealand. iPhone was estimated to have 311K branded searches compared to Nothing’s 9.4K, and held a 77.8% Share of Search versus Nothing’s 2.3%. - iPhone was ahead of Nothing in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iPhone’s estimated Share of Search among smartphone brands in New Zealand moved from 78% to 77.8%, and its estimated monthly branded searches moved from 322K to 311K. - Across the 11 months ending August 2026, Nothing’s estimated Share of Search among smartphone brands in New Zealand moved from 1.5% to 2.3%, and its estimated monthly branded searches moved from 6.2K to 9.4K. ## How did search popularity change for New Zealand smartphone brands in August 2026? - In August 2026, iPhone gained estimated Share of Search among smartphone brands in New Zealand, from 73.8% to 77.8%. - In August 2026, Nothing lost estimated Share of Search among smartphone brands in New Zealand, from 2.9% to 2.3%. ## Month by month | Month | iPhone estimated searches | iPhone Share of Search | iPhone rank | Nothing estimated searches | Nothing Share of Search | Nothing rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 322K | 78% | 1 | 6.2K | 1.5% | 7 | | Nov 2025 | 343K | 77.1% | 1 | 6.4K | 1.4% | 7 | | Dec 2025 | 346K | 78.3% | 1 | 6.1K | 1.4% | 7 | | Jan 2026 | 318K | 78.6% | 1 | 6K | 1.5% | 6 | | Feb 2026 | 278K | 76.5% | 1 | 6K | 1.7% | 6 | | Mar 2026 | 285K | 75.9% | 1 | 8.7K | 2.3% | 6 | | Apr 2026 | 263K | 76.4% | 1 | 6.8K | 2% | 6 | | May 2026 | 266K | 76.7% | 1 | 7.6K | 2.2% | 6 | | Jun 2026 | 265K | 75.2% | 1 | 10K | 2.8% | 6 | | Jul 2026 | 272K | 73.8% | 1 | 10.6K | 2.9% | 6 | | Aug 2026 | 311K | 77.8% | 1 | 9.4K | 2.3% | 6 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iPhone’s and Nothing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iPhone**: Measured on the search terms “find my iphone”, “iphone”, “iphone 11”, “iphone 12pro”, “iphone 13”, “iphone 13 pro”, “iphone 14”, “iphone 14 pro”, “iphone 15”, “iphone 15 pro”, “iphone 16”, “iphone 16 pro”, “iphone 17”, “iphone 18”, “iphone 8”, “iphone fold”, “iphone near me”, “iphone nz”, “iphone online”, “iphone phone”, “iphone se”, “iphone xr”, “latest iphone” and “new iphone”, summed into one figure. - **Nothing**: Measured on the search terms “nothing nz”, “nothing phone”, “nothing phone 1”, “nothing phone 2”, “nothing phone 3”, “nothing phone 3 price”, “nothing phone 4”, “nothing phone pro” and “the nothing phone”, summed into one figure. - [iPhone profile](/demand/nz/brands/iphone) - [Nothing profile](/demand/nz/brands/nothing) - [All smartphone brands in New Zealand](/demand/nz/categories/nz-smartphone-brands): The set both shares are measured inside, 9 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iPhone or Nothing? In August 2026, iPhone had more branded searches than Nothing among smartphone brands in New Zealand. iPhone was estimated to have 311K branded searches compared to Nothing’s 9.4K, and held a 77.8% Share of Search versus Nothing’s 2.3%. ## Cite this page Brandwave. "iPhone vs Nothing: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iphone-vs-nothing This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iphone-vs-nothing. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.