--- title: "iPayroll vs Smartly: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iPayroll or Smartly? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ipayroll-vs-smartly" publisher: "Brandwave" --- # iPayroll vs Smartly: Which is more popular by branded search in New Zealand? Which is more popular in search, iPayroll or Smartly? Compare estimated monthly branded-search demand and Share of Search inside the payroll and rostering software set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iPayroll and Smartly - **Competitive set**: payroll and rostering software - **Market**: New Zealand - **Month measured**: Aug 2026 - **iPayroll Share of Search**: 30.4% - **Smartly Share of Search**: 6.8% ## Which is more popular in search, iPayroll or Smartly? - In August 2026, iPayroll had more branded searches than Smartly among payroll and rostering software in New Zealand. iPayroll was estimated to have 21.8K branded searches compared to Smartly’s 4.9K, and held a 30.4% Share of Search versus Smartly’s 6.8%. - iPayroll was ahead of Smartly in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iPayroll’s estimated Share of Search among payroll and rostering software in New Zealand moved from 33.1% to 30.4%, and its estimated monthly branded searches moved from 26.8K to 21.8K. - Across the 11 months ending August 2026, Smartly’s estimated Share of Search among payroll and rostering software in New Zealand moved from 6% to 6.8%, and its estimated monthly branded searches moved from 4.8K to 4.9K. ## How did search popularity change for New Zealand payroll and rostering software in August 2026? - In August 2026, Smartly rose from 5th to 4th among payroll and rostering software in New Zealand. - Estimated monthly branded searches for iPayroll in New Zealand fell 18.5% over 11 measured months, from 26.8K to 21.8K in August 2026. ## Month by month | Month | iPayroll estimated searches | iPayroll Share of Search | iPayroll rank | Smartly estimated searches | Smartly Share of Search | Smartly rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 26.8K | 33.1% | 2 | 4.8K | 6% | 4 | | Nov 2025 | 26.8K | 32.3% | 2 | 5.9K | 7.1% | 4 | | Dec 2025 | 26.8K | 35.7% | 1 | 5.5K | 7.3% | 5 | | Jan 2026 | 22.7K | 33% | 2 | 4.9K | 7.1% | 4 | | Feb 2026 | 21.9K | 31.7% | 2 | 5.4K | 7.8% | 4 | | Mar 2026 | 26.8K | 33.3% | 1 | 6.4K | 7.9% | 4 | | Apr 2026 | 22.7K | 32% | 2 | 5.3K | 7.5% | 5 | | May 2026 | 21.9K | 30.6% | 2 | 5.3K | 7.4% | 4 | | Jun 2026 | 26.8K | 33.6% | 1 | 6K | 7.6% | 4 | | Jul 2026 | 21.8K | 30.5% | 2 | 4.8K | 6.7% | 5 | | Aug 2026 | 21.8K | 30.4% | 2 | 4.9K | 6.8% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iPayroll’s and Smartly’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iPayroll**: Measured on the search terms “iPayroll”, “ipayroll app”, “ipayroll fees”, “ipayroll nz” and “ipayroll pricing”, summed into one figure. - **Smartly**: Measured on the search terms “Smart Payroll”, “smart payroll nz”, “smartly app”, “smartly nz”, “Smartly payroll”, “smartly payroll app”, “smartly payroll nz” and “smartly pricing”, summed into one figure. - [iPayroll profile](/demand/nz/brands/ipayroll) - [Smartly profile](/demand/nz/brands/smartly) - [All payroll and rostering software in New Zealand](/demand/nz/categories/nz-payroll-and-rostering-software): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iPayroll or Smartly? In August 2026, iPayroll had more branded searches than Smartly among payroll and rostering software in New Zealand. iPayroll was estimated to have 21.8K branded searches compared to Smartly’s 4.9K, and held a 30.4% Share of Search versus Smartly’s 6.8%. ## Cite this page Brandwave. "iPayroll vs Smartly: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ipayroll-vs-smartly This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ipayroll-vs-smartly. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.