--- title: "iPad vs Samsung Galaxy Tab: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iPad or Samsung Galaxy Tab? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ipad-vs-samsung-galaxy-tab" publisher: "Brandwave" --- # iPad vs Samsung Galaxy Tab: Which is more popular by branded search in New Zealand? Which is more popular in search, iPad or Samsung Galaxy Tab? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iPad and Samsung Galaxy Tab - **Competitive set**: Tablet brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iPad Share of Search**: 76.5% - **Samsung Galaxy Tab Share of Search**: 7.3% ## Which is more popular in search, iPad or Samsung Galaxy Tab? - In August 2026, iPad had more branded searches than Samsung Galaxy Tab among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Samsung Galaxy Tab’s 6.4K, and held a 76.5% Share of Search versus Samsung Galaxy Tab’s 7.3%. - iPad was ahead of Samsung Galaxy Tab in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand moved from 75.6% to 76.5%, and its estimated monthly branded searches moved from 68.7K to 66.7K. - Across the 11 months ending August 2026, Samsung Galaxy Tab’s estimated Share of Search among tablet brands in New Zealand moved from 8.2% to 7.3%, and its estimated monthly branded searches moved from 7.5K to 6.4K. ## How did search popularity change for New Zealand tablet brands in August 2026? - Estimated monthly branded searches for Samsung Galaxy Tab in New Zealand fell 15% over 11 measured months, from 7.5K to 6.4K in August 2026. ## Month by month | Month | iPad estimated searches | iPad Share of Search | iPad rank | Samsung Galaxy Tab estimated searches | Samsung Galaxy Tab Share of Search | Samsung Galaxy Tab rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.7K | 75.6% | 1 | 7.5K | 8.2% | 3 | | Nov 2025 | 80.1K | 76.1% | 1 | 9.2K | 8.7% | 3 | | Dec 2025 | 79.1K | 77.9% | 1 | 8.1K | 8% | 3 | | Jan 2026 | 68.8K | 76.2% | 1 | 7.2K | 7.9% | 3 | | Feb 2026 | 64.1K | 77.1% | 1 | 6.1K | 7.3% | 3 | | Mar 2026 | 67.8K | 76.2% | 1 | 6.8K | 7.7% | 3 | | Apr 2026 | 62.2K | 77.4% | 1 | 6.2K | 7.7% | 3 | | May 2026 | 62.9K | 76.2% | 1 | 6.7K | 8.1% | 3 | | Jun 2026 | 67.3K | 75.9% | 1 | 6.7K | 7.5% | 3 | | Jul 2026 | 68.5K | 76.9% | 1 | 6.4K | 7.2% | 3 | | Aug 2026 | 66.7K | 76.5% | 1 | 6.4K | 7.3% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iPad’s and Samsung Galaxy Tab’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iPad**: Measured on the search terms “apple ipad”, “apple ipad pro”, “ipad”, “ipad 10”, “ipad 10th gen”, “ipad 11”, “ipad 11th generation”, “ipad 9th generation”, “ipad air2”, “ipad ipad”, “ipad near me”, “ipad nz”, “ipad online”, “ipad pro”, “ipad pro 11 inch”, “ipad r”, “ipad tab”, “ipad tablet”, “latest ipad”, “pink ipad” and “refurbished ipad”, summed into one figure. - **Samsung Galaxy Tab**: Measured on the search terms “galaxy tab”, “galaxy tab a”, “galaxy tab a7”, “galaxy tab a8”, “galaxy tab a8 samsung”, “galaxy tab s10”, “galaxy tab s6lite”, “galaxy tab s9”, “samsung galaxy tab a”, “samsung galaxy tab a7”, “samsung galaxy tab a7 tablet”, “samsung galaxy tab a8”, “samsung galaxy tab keyboard”, “samsung galaxy tab near me”, “samsung galaxy tab nz”, “samsung galaxy tab s10”, “samsung galaxy tab s6lite” and “tablet galaxy tab”, summed into one figure. - [iPad profile](/demand/nz/brands/ipad) - [Samsung Galaxy Tab profile](/demand/nz/brands/samsung-galaxy-tab) - [All tablet brands in New Zealand](/demand/nz/categories/nz-tablet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iPad or Samsung Galaxy Tab? In August 2026, iPad had more branded searches than Samsung Galaxy Tab among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Samsung Galaxy Tab’s 6.4K, and held a 76.5% Share of Search versus Samsung Galaxy Tab’s 7.3%. ## Cite this page Brandwave. "iPad vs Samsung Galaxy Tab: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ipad-vs-samsung-galaxy-tab This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ipad-vs-samsung-galaxy-tab. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.