--- title: "iPad vs Microsoft Surface: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iPad or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ipad-vs-microsoft-surface" publisher: "Brandwave" --- # iPad vs Microsoft Surface: Which is more popular by branded search in New Zealand? Which is more popular in search, iPad or Microsoft Surface? Compare estimated monthly branded-search demand and Share of Search inside the Tablet brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iPad and Microsoft Surface - **Competitive set**: Tablet brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **iPad Share of Search**: 76.5% - **Microsoft Surface Share of Search**: 11.6% ## Which is more popular in search, iPad or Microsoft Surface? - In August 2026, iPad had more branded searches than Microsoft Surface among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Microsoft Surface’s 10.1K, and held a 76.5% Share of Search versus Microsoft Surface’s 11.6%. - iPad was ahead of Microsoft Surface in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, iPad’s estimated Share of Search among tablet brands in New Zealand moved from 75.6% to 76.5%, and its estimated monthly branded searches moved from 68.7K to 66.7K. - Across the 11 months ending August 2026, Microsoft Surface’s estimated Share of Search among tablet brands in New Zealand moved from 11.9% to 11.6%, and its estimated monthly branded searches moved from 10.8K to 10.1K. ## How did search popularity change for New Zealand tablet brands in August 2026? Neither iPad nor Microsoft Surface moved beyond provider rounding among tablet brands in Aug 2026. ## Month by month | Month | iPad estimated searches | iPad Share of Search | iPad rank | Microsoft Surface estimated searches | Microsoft Surface Share of Search | Microsoft Surface rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 68.7K | 75.6% | 1 | 10.8K | 11.9% | 2 | | Nov 2025 | 80.1K | 76.1% | 1 | 11.5K | 10.9% | 2 | | Dec 2025 | 79.1K | 77.9% | 1 | 9.4K | 9.3% | 2 | | Jan 2026 | 68.8K | 76.2% | 1 | 10.2K | 11.3% | 2 | | Feb 2026 | 64.1K | 77.1% | 1 | 9.6K | 11.6% | 2 | | Mar 2026 | 67.8K | 76.2% | 1 | 11K | 12.4% | 2 | | Apr 2026 | 62.2K | 77.4% | 1 | 8.6K | 10.7% | 2 | | May 2026 | 62.9K | 76.2% | 1 | 9.5K | 11.5% | 2 | | Jun 2026 | 67.3K | 75.9% | 1 | 11.3K | 12.8% | 2 | | Jul 2026 | 68.5K | 76.9% | 1 | 10.1K | 11.3% | 2 | | Aug 2026 | 66.7K | 76.5% | 1 | 10.1K | 11.6% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iPad’s and Microsoft Surface’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iPad**: Measured on the search terms “apple ipad”, “apple ipad pro”, “ipad”, “ipad 10”, “ipad 10th gen”, “ipad 11”, “ipad 11th generation”, “ipad 9th generation”, “ipad air2”, “ipad ipad”, “ipad near me”, “ipad nz”, “ipad online”, “ipad pro”, “ipad pro 11 inch”, “ipad r”, “ipad tab”, “ipad tablet”, “latest ipad”, “pink ipad” and “refurbished ipad”, summed into one figure. - **Microsoft Surface**: Measured on the search terms “microsoft com”, “microsoft surface laptop”, “microsoft surface laptop 7”, “microsoft surface near me”, “microsoft surface nz”, “microsoft surface pro 11”, “microsoft surface tab”, “microsoftsurface”, “microsoftsurface laptop”, “pc surface pro”, “surface laptop”, “surface laptop 7”, “surface laptop notebook”, “surface laptop tablet”, “surface pro”, “surface pro 11”, “surface pro 4”, “surface pro 7”, “surface pro 8”, “surface pro 9” and “surface pro laptop”, summed into one figure. - [iPad profile](/demand/nz/brands/ipad) - [Microsoft Surface profile](/demand/nz/brands/microsoft-surface) - [All tablet brands in New Zealand](/demand/nz/categories/nz-tablet-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iPad or Microsoft Surface? In August 2026, iPad had more branded searches than Microsoft Surface among tablet brands in New Zealand. iPad was estimated to have 66.7K branded searches compared to Microsoft Surface’s 10.1K, and held a 76.5% Share of Search versus Microsoft Surface’s 11.6%. ## Cite this page Brandwave. "iPad vs Microsoft Surface: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ipad-vs-microsoft-surface This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ipad-vs-microsoft-surface. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.