--- title: "iOrtho (Ilam Orthodontics) vs OrthoSouth: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, iOrtho (Ilam Orthodontics) or OrthoSouth? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/iortho-ilam-orthodontics-vs-orthosouth" publisher: "Brandwave" --- # iOrtho (Ilam Orthodontics) vs OrthoSouth: Which is more popular by branded search in New Zealand? Which is more popular in search, iOrtho (Ilam Orthodontics) or OrthoSouth? Compare estimated monthly branded-search demand and Share of Search inside the Christchurch orthodontic clinics set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: iOrtho (Ilam Orthodontics) and OrthoSouth - **Competitive set**: Christchurch orthodontic clinics - **Market**: New Zealand - **Month measured**: Aug 2026 - **iOrtho (Ilam Orthodontics) Share of Search**: 30.2% - **OrthoSouth Share of Search**: 23.9% ## Which is more popular in search, iOrtho (Ilam Orthodontics) or OrthoSouth? - In August 2026, iOrtho (Ilam Orthodontics) had more branded searches than OrthoSouth among christchurch orthodontic clinics in New Zealand. iOrtho (Ilam Orthodontics) was estimated to have 1.5K branded searches compared to OrthoSouth’s 1.2K, and held a 30.2% Share of Search versus OrthoSouth’s 23.9%. - The lead changed hands 2 times in the 11 months ending August 2026: OrthoSouth took it in June 2026, iOrtho (Ilam Orthodontics) took it in July 2026. - Across the 11 months ending August 2026, iOrtho (Ilam Orthodontics)’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 26.8% to 30.2%, and its estimated monthly branded searches moved from 1.2K to 1.5K. - Across the 11 months ending August 2026, OrthoSouth’s estimated Share of Search among christchurch orthodontic clinics in New Zealand moved from 24.3% to 23.9%, and its estimated monthly branded searches moved from 1.1K to 1.2K. ## How did search popularity change for New Zealand christchurch orthodontic clinics in August 2026? - In August 2026, OrthoSouth gained estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 21.9% to 23.9%. - In August 2026, iOrtho (Ilam Orthodontics) lost estimated Share of Search among christchurch orthodontic clinics in New Zealand, from 31.6% to 30.2%. ## Month by month | Month | iOrtho (Ilam Orthodontics) estimated searches | iOrtho (Ilam Orthodontics) Share of Search | iOrtho (Ilam Orthodontics) rank | OrthoSouth estimated searches | OrthoSouth Share of Search | OrthoSouth rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.2K | 26.8% | 1 | 1.1K | 24.3% | 2 | | Nov 2025 | 1.1K | 25.5% | 1 | 1.1K | 25.5% | 2 | | Dec 2025 | 1K | 28% | 1 | 880 | 23.7% | 2 | | Jan 2026 | 1.2K | 26.1% | 1 | 960 | 20.9% | 2 | | Feb 2026 | 1.5K | 29.2% | 1 | 1.2K | 24.3% | 2 | | Mar 2026 | 1.5K | 26.7% | 1 | 1.5K | 26.7% | 2 | | Apr 2026 | 1.2K | 25.9% | 1 | 1.2K | 25.7% | 2 | | May 2026 | 1.2K | 25.4% | 1 | 1.2K | 25.2% | 2 | | Jun 2026 | 1.2K | 24.8% | 2 | 1.2K | 25.1% | 1 | | Jul 2026 | 1.5K | 31.6% | 1 | 1.1K | 21.9% | 2 | | Aug 2026 | 1.5K | 30.2% | 1 | 1.2K | 23.9% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using iOrtho (Ilam Orthodontics)’s and OrthoSouth’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **iOrtho (Ilam Orthodontics)**: Measured on the search terms “i ortho”, “ilam orthodontics”, “ilam orthodontics christchurch” and “iortho”, summed into one figure. - **OrthoSouth**: Measured on the search terms “ortho south”, “orthosouth” and “orthosouth christchurch”, summed into one figure. - [iOrtho (Ilam Orthodontics) profile](/demand/nz/brands/iortho-ilam-orthodontics) - [OrthoSouth profile](/demand/nz/brands/orthosouth) - [All christchurch orthodontic clinics in New Zealand](/demand/nz/categories/nz-christchurch-orthodontic-clinics): The set both shares are measured inside, 7 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, iOrtho (Ilam Orthodontics) or OrthoSouth? In August 2026, iOrtho (Ilam Orthodontics) had more branded searches than OrthoSouth among christchurch orthodontic clinics in New Zealand. iOrtho (Ilam Orthodontics) was estimated to have 1.5K branded searches compared to OrthoSouth’s 1.2K, and held a 30.2% Share of Search versus OrthoSouth’s 23.9%. ## Cite this page Brandwave. "iOrtho (Ilam Orthodontics) vs OrthoSouth: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/iortho-ilam-orthodontics-vs-orthosouth This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/iortho-ilam-orthodontics-vs-orthosouth. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.