--- title: "Invoice2go vs Xero: Which is searched more in New Zealand?" description: "Is Invoice2go or Xero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/invoice2go-vs-xero" publisher: "Brandwave" --- # Invoice2go vs Xero: Which is searched more in New Zealand? Is Invoice2go or Xero more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Invoicing apps set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Invoice2go and Xero - **Competitive set**: Invoicing apps - **Market**: New Zealand - **Month measured**: Sep 2026 - **Invoice2go Share of Search**: 0.14% - **Xero Share of Search**: 90.2% ## Is Invoice2go or Xero more popular in search? - In September 2026, Xero had more branded searches than Invoice2go among invoicing apps in New Zealand. Xero had about 165,000 branded searches, while Invoice2go had 260. Xero made up 90.2% of all invoicing app searches we track, and Invoice2go accounted for 0.14%. - Xero was ahead of Invoice2go in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Invoice2go’s share of searches among invoicing apps in New Zealand moved from 0.12% to 0.14%, and its estimated monthly branded searches moved from 220 to 260. - Across the 12 months ending September 2026, Xero’s share of searches among invoicing apps in New Zealand moved from 90.1% to 90.2%, and its estimated monthly branded searches held steady at 165K. ## Top invoicing apps in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Xero was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Invoice2go did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Xero | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Zoho Invoice | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Hnry | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Wave | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | MYOB Business | 5th | 3 of 3 | 0 of 2 | 3 of 5 | | Invoice Simple | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Invoice2go | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | FreshBooks | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about invoicing apps - Asked ChatGPT "Which invoicing app should I use in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What are the best invoicing apps in New Zealand?": 1. Xero, 2. Hnry, 3. MYOB Business - Asked ChatGPT "What's the best invoicing app in New Zealand for a small business?": 1. Xero, 2. Zoho Invoice, 3. Hnry, 4. MYOB Business - Searched Google, AI Overview "best invoicing app": 1. Zoho Invoice, 2. Xero, 3. Invoice Simple - Searched Google, AI Overview "simple invoice app": 1. Wave, 2. Zoho Invoice, 3. Invoice Simple Not named in any answer: Invoice2go and FreshBooks. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand invoicing apps in September 2026? - Xero’s share of searches among invoicing apps in New Zealand has gained ground for 3 months in a row, from 88% to 90.2% in September 2026. - In September 2026, Invoice2go fell from 6th to 7th among invoicing apps in New Zealand. ## Month by month | Month | Invoice2go estimated searches | Invoice2go Share of Search | Invoice2go rank | Xero estimated searches | Xero Share of Search | Xero rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 220 | 0.12% | 7 | 165K | 90.1% | 1 | | Nov 2025 | 270 | 0.18% | 6 | 135K | 89.7% | 1 | | Dec 2025 | 220 | 0.18% | 6 | 110K | 89.4% | 1 | | Jan 2026 | 220 | 0.17% | 8 | 110K | 85.7% | 1 | | Feb 2026 | 270 | 0.18% | 6 | 135K | 87.7% | 1 | | Mar 2026 | 330 | 0.17% | 6 | 165K | 86% | 1 | | Apr 2026 | 220 | 0.14% | 6 | 135K | 83.6% | 1 | | May 2026 | 270 | 0.14% | 6 | 165K | 88.1% | 1 | | Jun 2026 | 270 | 0.14% | 6 | 165K | 88% | 1 | | Jul 2026 | 270 | 0.18% | 6 | 135K | 88.1% | 1 | | Aug 2026 | 330 | 0.18% | 6 | 165K | 90.2% | 1 | | Sep 2026 | 260 | 0.14% | 7 | 165K | 90.2% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using Invoice2go’s and Xero’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Invoice2go**: Measured on the search terms “invoice2go” and “invoice2go invoice app”, summed into one figure. - **Xero**: Measured on the search term “xero”. - [Invoice2go profile](/demand/nz/brands/invoice2go) - [Xero profile](/demand/nz/brands/xero) - [All invoicing apps in New Zealand](/demand/nz/categories/nz-invoicing-apps): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Invoice2go or Xero more popular in search? In September 2026, Xero had more branded searches than Invoice2go among invoicing apps in New Zealand. Xero had about 165,000 branded searches, while Invoice2go had 260. Xero made up 90.2% of all invoicing app searches we track, and Invoice2go accounted for 0.14%. ## Cite this page Brandwave. "Invoice2go vs Xero: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/invoice2go-vs-xero This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/invoice2go-vs-xero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.