--- title: "Intex vs Sealy: Which is searched more in New Zealand?" description: "Is Intex or Sealy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/intex-vs-sealy" publisher: "Brandwave" --- # Intex vs Sealy: Which is searched more in New Zealand? Is Intex or Sealy more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Air mattress brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Intex and Sealy - **Competitive set**: Air mattress brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Intex Share of Search**: 19.2% - **Sealy Share of Search**: 17.8% ## Is Intex or Sealy more popular in search? - In September 2026, Intex had more branded searches than Sealy among air mattress brands in New Zealand. Intex had about 710 branded searches, while Sealy had 660. Intex made up 19.2% of all air mattress brand searches we track, and Sealy accounted for 17.8%. - The lead changed hands 2 times in the 12 months ending September 2026: Sealy took it in January 2026, Intex took it in September 2026. - Across the 12 months ending September 2026, Intex’s share of searches among air mattress brands in New Zealand moved from 15.6% to 19.2%, and its estimated monthly branded searches moved from 800 to 710. - Across the 12 months ending September 2026, Sealy’s share of searches among air mattress brands in New Zealand moved from 13.1% to 17.8%, and its estimated monthly branded searches moved from 670 to 660. ## Top air mattress brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intex was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Sealy did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Bestway | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Intex | 2nd | 2 of 3 | 2 of 2 | 4 of 5 | | Coleman | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Sealy | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about air mattress brands - Asked ChatGPT "Which air mattress brand should I buy in New Zealand?": 1. Intex, 2. Bestway, 3. Coleman - Asked ChatGPT "What are the best air mattress brands in New Zealand?": 1. Bestway, 2. Intex, 3. Coleman - Asked ChatGPT "What's the best air mattress brand in New Zealand for camping trips?": 1. Coleman - Searched Google, AI Overview "air mattress nz": 1. Bestway, 2. Intex - Searched Google, AI Overview "inflatable bed nz": 1. Bestway, 2. Intex, 3. Coleman Not named in any answer: Sealy. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand air mattress brands in September 2026? - In September 2026, Intex overtook Sealy to rank 2nd among air mattress brands in New Zealand, with 19.2% of the searches. - In September 2026, Sealy lost share of searches among air mattress brands in New Zealand, from 30.6% to 17.8%. ## Month by month | Month | Intex estimated searches | Intex Share of Search | Intex rank | Sealy estimated searches | Sealy Share of Search | Sealy rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 800 | 15.6% | 2 | 670 | 13.1% | 3 | | Nov 2025 | 1.8K | 12.6% | 2 | 780 | 5.5% | 3 | | Dec 2025 | 1.7K | 10.4% | 2 | 740 | 4.5% | 3 | | Jan 2026 | 910 | 11% | 3 | 980 | 11.8% | 2 | | Feb 2026 | 470 | 13.7% | 3 | 840 | 24.5% | 2 | | Mar 2026 | 460 | 18.6% | 3 | 770 | 31.2% | 2 | | Apr 2026 | 320 | 17.9% | 3 | 730 | 40.8% | 1 | | May 2026 | 370 | 18.2% | 3 | 930 | 45.8% | 1 | | Jun 2026 | 400 | 20.8% | 3 | 700 | 36.5% | 2 | | Jul 2026 | 400 | 20.1% | 3 | 710 | 35.7% | 2 | | Aug 2026 | 400 | 15.9% | 3 | 770 | 30.6% | 2 | | Sep 2026 | 710 | 19.2% | 2 | 660 | 17.8% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Intex’s and Sealy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Intex**: Measured on the search terms “intex” and “intex pool”, summed into one figure. - **Sealy**: Measured on the search terms “sealy”, “sealy posturepedic” and “sealy posturepremier”, summed into one figure. - [Intex profile](/demand/nz/brands/intex) - [Sealy profile](/demand/nz/brands/sealy) - [All air mattress brands in New Zealand](/demand/nz/categories/nz-air-mattress-brands): The set both shares are measured inside, 4 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Intex or Sealy more popular in search? In September 2026, Intex had more branded searches than Sealy among air mattress brands in New Zealand. Intex had about 710 branded searches, while Sealy had 660. Intex made up 19.2% of all air mattress brand searches we track, and Sealy accounted for 17.8%. ## Cite this page Brandwave. "Intex vs Sealy: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/intex-vs-sealy This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/intex-vs-sealy. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.