--- title: "International Art Centre vs Turners: Which is searched more in New Zealand?" description: "Is International Art Centre or Turners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/international-art-centre-vs-turners" publisher: "Brandwave" --- # International Art Centre vs Turners: Which is searched more in New Zealand? Is International Art Centre or Turners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Auction houses set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: International Art Centre and Turners - **Competitive set**: Auction houses - **Market**: New Zealand - **Month measured**: Sep 2026 - **International Art Centre Share of Search**: 1.3% - **Turners Share of Search**: 58.3% ## Is International Art Centre or Turners more popular in search? - In September 2026, Turners had more branded searches than International Art Centre among auction houses in New Zealand. Turners had about 57,800 branded searches, while International Art Centre had 1,300. Turners made up 58.3% of all auction house searches we track, and International Art Centre accounted for 1.3%. - Turners was ahead of International Art Centre in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, International Art Centre’s share of searches among auction houses in New Zealand moved from 1.6% to 1.3%, and its estimated monthly branded searches moved from 1.6K to 1.3K. - Across the 12 months ending September 2026, Turners’ share of searches among auction houses in New Zealand moved from 58% to 58.3%, and its estimated monthly branded searches moved from 58.1K to 57.8K. ## Top auction houses in ChatGPT and Google AI Overviews In three ChatGPT questions, International Art Centre was mentioned in two out of three: in two of the three ChatGPT answers. Turners did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Webb's | 1st | 3 of 3 | 3 of 3 | | Cordy's | 2nd | 3 of 3 | 3 of 3 | | Dunbar Sloane | 3rd | 3 of 3 | 3 of 3 | | Art+Object | 4th | 2 of 3 | 2 of 3 | | International Art Centre | 5th | 2 of 3 | 2 of 3 | | Turners | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about auction houses - Asked ChatGPT "Which auction house should I shop at in New Zealand?": 1. Cordy's, 2. Webb's, 3. Dunbar Sloane - Asked ChatGPT "What are the best auction houses in New Zealand?": 1. Webb's, 2. Dunbar Sloane, 3. Cordy's, 4. Art+Object, 5. International Art Centre - Asked ChatGPT "What's the best auction house in New Zealand for art and antiques?": 1. Webb's, 2. Cordy's, 3. Art+Object, 4. Dunbar Sloane, 5. International Art Centre Not named in any answer: Turners. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand auction houses in September 2026? - In September 2026, Turners gained share of searches among auction houses in New Zealand, from 54.9% to 58.3%. - Estimated monthly branded searches for International Art Centre in New Zealand fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026. ## Month by month | Month | International Art Centre estimated searches | International Art Centre Share of Search | International Art Centre rank | Turners estimated searches | Turners Share of Search | Turners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 1.6K | 1.6% | 5 | 58.1K | 58% | 1 | | Nov 2025 | 1.9K | 1.9% | 5 | 57.9K | 58.9% | 1 | | Dec 2025 | 720 | 0.92% | 5 | 48.7K | 62.5% | 1 | | Jan 2026 | 880 | 0.88% | 5 | 70.7K | 70.3% | 1 | | Feb 2026 | 1.6K | 1.6% | 5 | 57.9K | 58.1% | 1 | | Mar 2026 | 1.9K | 1.6% | 5 | 69.3K | 59% | 1 | | Apr 2026 | 1.6K | 1.6% | 5 | 57.7K | 58.8% | 1 | | May 2026 | 1.6K | 1.5% | 5 | 57.8K | 54.2% | 1 | | Jun 2026 | 1.6K | 1.5% | 5 | 58.5K | 56% | 1 | | Jul 2026 | 1.6K | 1.5% | 5 | 57.5K | 53.7% | 1 | | Aug 2026 | 1.6K | 1.5% | 5 | 58.2K | 54.9% | 1 | | Sep 2026 | 1.3K | 1.3% | 5 | 57.8K | 58.3% | 1 | ## How each brand is measured Brandwave collects information about searches that people make online using International Art Centre’s and Turners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **International Art Centre**: Measured on the search term “international art centre”. - **Turners**: Measured on the search terms “turners”, “turners auction live”, “turners auctions machinery”, “turners auto”, “turners avalon drive”, “turners botany”, “turners car auctions”, “turners finance”, “turners nelson”, “turners te rapa” and “turners westgate”, summed into one figure. - [International Art Centre profile](/demand/nz/brands/international-art-centre) - [Turners profile](/demand/nz/brands/turners) - [All auction houses in New Zealand](/demand/nz/categories/nz-auction-houses): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is International Art Centre or Turners more popular in search? In September 2026, Turners had more branded searches than International Art Centre among auction houses in New Zealand. Turners had about 57,800 branded searches, while International Art Centre had 1,300. Turners made up 58.3% of all auction house searches we track, and International Art Centre accounted for 1.3%. ## Cite this page Brandwave. "International Art Centre vs Turners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/international-art-centre-vs-turners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/international-art-centre-vs-turners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.