--- title: "International Antarctic Centre vs Weta Workshop: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, International Antarctic Centre or Weta Workshop? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-weta-workshop" publisher: "Brandwave" --- # International Antarctic Centre vs Weta Workshop: Which is more popular by branded search in New Zealand? Which is more popular in search, International Antarctic Centre or Weta Workshop? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: International Antarctic Centre and Weta Workshop - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **International Antarctic Centre Share of Search**: 4.9% - **Weta Workshop Share of Search**: 5.3% ## Which is more popular in search, International Antarctic Centre or Weta Workshop? - In August 2026, International Antarctic Centre and Weta Workshop were level on Share of Search among visitor attractions in New Zealand, with an estimated 23.4K versus 25.2K branded searches, at 4.9% and 5.3% estimated Share of Search. - The lead changed hands 4 times in the 11 months ending August 2026: International Antarctic Centre took it in May 2026, Weta Workshop took it in June 2026, International Antarctic Centre took it in July 2026, Weta Workshop took it in August 2026. - Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K. - Across the 11 months ending August 2026, Weta Workshop’s estimated Share of Search among visitor attractions in New Zealand moved from 6.3% to 5.3%, and its estimated monthly branded searches moved from 37.2K to 25.2K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%. - In August 2026, Weta Workshop rose from 9th to 8th among visitor attractions in New Zealand. ## Month by month | Month | International Antarctic Centre estimated searches | International Antarctic Centre Share of Search | International Antarctic Centre rank | Weta Workshop estimated searches | Weta Workshop Share of Search | Weta Workshop rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.6K | 4.8% | 9 | 37.2K | 6.3% | 7 | | Nov 2025 | 28.4K | 4.3% | 9 | 47.9K | 7.2% | 7 | | Dec 2025 | 42.4K | 4.9% | 9 | 54.9K | 6.3% | 8 | | Jan 2026 | 42.5K | 4.6% | 9 | 59.8K | 6.5% | 7 | | Feb 2026 | 34.4K | 4.8% | 9 | 47.2K | 6.6% | 7 | | Mar 2026 | 34.6K | 5.2% | 9 | 42.3K | 6.4% | 7 | | Apr 2026 | 34.7K | 5.4% | 9 | 36K | 5.6% | 8 | | May 2026 | 28.5K | 5.8% | 7 | 27.4K | 5.6% | 8 | | Jun 2026 | 23.4K | 5.3% | 8 | 26.3K | 6% | 7 | | Jul 2026 | 34.9K | 6% | 8 | 29.5K | 5.1% | 9 | | Aug 2026 | 23.4K | 4.9% | 9 | 25.2K | 5.3% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using International Antarctic Centre’s and Weta Workshop’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure. - **Weta Workshop**: Measured on the search terms “avatar weta workshop”, “lotr weta workshop”, “skycity weta workshop”, “weta cave”, “weta cave shop”, “weta cave tickets”, “weta cave tour”, “weta workshop”, “weta workshop collectibles”, “weta workshop experience”, “weta workshop gift shop”, “weta workshop lord of the rings”, “weta workshop near me”, “weta workshop new zealand”, “weta workshop nz”, “weta workshop price”, “weta workshop shop”, “weta workshop skycity”, “weta workshop tickets”, “weta workshop tour”, “weta workshop wellington”, “wetaworkshop” and “wetaworkshop com”, summed into one figure. - [International Antarctic Centre profile](/demand/nz/brands/international-antarctic-centre) - [Weta Workshop profile](/demand/nz/brands/weta-workshop) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, International Antarctic Centre or Weta Workshop? In August 2026, International Antarctic Centre and Weta Workshop were level on Share of Search among visitor attractions in New Zealand, with an estimated 23.4K versus 25.2K branded searches, at 4.9% and 5.3% estimated Share of Search. ## Cite this page Brandwave. "International Antarctic Centre vs Weta Workshop: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-weta-workshop This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-weta-workshop. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.