--- title: "International Antarctic Centre vs Shotover Jet: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, International Antarctic Centre or Shotover Jet? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-shotover-jet" publisher: "Brandwave" --- # International Antarctic Centre vs Shotover Jet: Which is more popular by branded search in New Zealand? Which is more popular in search, International Antarctic Centre or Shotover Jet? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: International Antarctic Centre and Shotover Jet - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **International Antarctic Centre Share of Search**: 4.9% - **Shotover Jet Share of Search**: 3.9% ## Which is more popular in search, International Antarctic Centre or Shotover Jet? - In August 2026, International Antarctic Centre had more branded searches than Shotover Jet among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to Shotover Jet’s 18.6K, and held a 4.9% Share of Search versus Shotover Jet’s 3.9%. - International Antarctic Centre was ahead of Shotover Jet in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K. - Across the 11 months ending August 2026, Shotover Jet’s estimated Share of Search among visitor attractions in New Zealand moved from 3.6% to 3.9%, and its estimated monthly branded searches moved from 21.1K to 18.6K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%. - Estimated monthly branded searches for Shotover Jet in New Zealand fell 12.2% over 11 measured months, from 21.1K to 18.6K in August 2026. ## Month by month | Month | International Antarctic Centre estimated searches | International Antarctic Centre Share of Search | International Antarctic Centre rank | Shotover Jet estimated searches | Shotover Jet Share of Search | Shotover Jet rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.6K | 4.8% | 9 | 21.1K | 3.6% | 10 | | Nov 2025 | 28.4K | 4.3% | 9 | 27.8K | 4.2% | 10 | | Dec 2025 | 42.4K | 4.9% | 9 | 34.3K | 3.9% | 10 | | Jan 2026 | 42.5K | 4.6% | 9 | 34K | 3.7% | 10 | | Feb 2026 | 34.4K | 4.8% | 9 | 26.3K | 3.7% | 10 | | Mar 2026 | 34.6K | 5.2% | 9 | 26.2K | 4% | 10 | | Apr 2026 | 34.7K | 5.4% | 9 | 26.3K | 4.1% | 10 | | May 2026 | 28.5K | 5.8% | 7 | 16.6K | 3.4% | 10 | | Jun 2026 | 23.4K | 5.3% | 8 | 18K | 4.1% | 10 | | Jul 2026 | 34.9K | 6% | 8 | 24.4K | 4.2% | 10 | | Aug 2026 | 23.4K | 4.9% | 9 | 18.6K | 3.9% | 10 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using International Antarctic Centre’s and Shotover Jet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure. - **Shotover Jet**: Measured on the search terms “book me shotover jet”, “shotover jet”, “shotover jet boat”, “shotover jet boat queenstown”, “shotover jet boat ride”, “shotover jet book”, “shotover jet cost”, “shotover jet deals”, “shotover jet discount”, “shotover jet near me”, “shotover jet queenstown”, “shotover jet queenstown arthurs point road arthurs point queenstown”, “shotover jet queenstown price”, “shotover jet tickets”, “shotover jet tour”, “shotoverjet”, “shotoverjet com” and “the shotover jet”, summed into one figure. - [International Antarctic Centre profile](/demand/nz/brands/international-antarctic-centre) - [Shotover Jet profile](/demand/nz/brands/shotover-jet) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, International Antarctic Centre or Shotover Jet? In August 2026, International Antarctic Centre had more branded searches than Shotover Jet among visitor attractions in New Zealand. International Antarctic Centre was estimated to have 23.4K branded searches compared to Shotover Jet’s 18.6K, and held a 4.9% Share of Search versus Shotover Jet’s 3.9%. ## Cite this page Brandwave. "International Antarctic Centre vs Shotover Jet: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-shotover-jet This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-shotover-jet. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.