--- title: "International Antarctic Centre vs Rainbow's End: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, International Antarctic Centre or Rainbow's End? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-rainbows-end" publisher: "Brandwave" --- # International Antarctic Centre vs Rainbow's End: Which is more popular by branded search in New Zealand? Which is more popular in search, International Antarctic Centre or Rainbow's End? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: International Antarctic Centre and Rainbow's End - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **International Antarctic Centre Share of Search**: 4.9% - **Rainbow's End Share of Search**: 12.4% ## Which is more popular in search, International Antarctic Centre or Rainbow's End? - In August 2026, Rainbow's End had more branded searches than International Antarctic Centre among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to International Antarctic Centre’s 23.4K, and held a 12.4% Share of Search versus International Antarctic Centre’s 4.9%. - Rainbow's End was ahead of International Antarctic Centre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K. - Across the 11 months ending August 2026, Rainbow's End’s estimated Share of Search among visitor attractions in New Zealand moved from 14.9% to 12.4%, and its estimated monthly branded searches moved from 88.3K to 59K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, Sky Tower overtook Rainbow's End to take the highest estimated Share of Search among visitor attractions in New Zealand, at 17.9%. - In August 2026, Rainbow's End lost estimated Share of Search among visitor attractions in New Zealand, from 15.6% to 12.4%. - In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%. ## Month by month | Month | International Antarctic Centre estimated searches | International Antarctic Centre Share of Search | International Antarctic Centre rank | Rainbow's End estimated searches | Rainbow's End Share of Search | Rainbow's End rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.6K | 4.8% | 9 | 88.3K | 14.9% | 2 | | Nov 2025 | 28.4K | 4.3% | 9 | 74.5K | 11.2% | 2 | | Dec 2025 | 42.4K | 4.9% | 9 | 108K | 12.4% | 2 | | Jan 2026 | 42.5K | 4.6% | 9 | 132K | 14.3% | 1 | | Feb 2026 | 34.4K | 4.8% | 9 | 70.3K | 9.8% | 4 | | Mar 2026 | 34.6K | 5.2% | 9 | 60.2K | 9.1% | 5 | | Apr 2026 | 34.7K | 5.4% | 9 | 87.8K | 13.6% | 2 | | May 2026 | 28.5K | 5.8% | 7 | 59.3K | 12.1% | 2 | | Jun 2026 | 23.4K | 5.3% | 8 | 58.2K | 13.3% | 2 | | Jul 2026 | 34.9K | 6% | 8 | 90.4K | 15.6% | 1 | | Aug 2026 | 23.4K | 4.9% | 9 | 59K | 12.4% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using International Antarctic Centre’s and Rainbow's End’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure. - **Rainbow's End**: Measured on the search terms “bookme rainbows end”, “grab one rainbows end”, “rainbow's end”, “rainbows end”, “rainbows end aa discount”, “rainbows end bookme”, “rainbows end deals”, “rainbows end deals grab one”, “rainbows end discount”, “rainbows end kidz kingdom prices”, “rainbows end near me”, “rainbows end night”, “rainbows end nz”, “rainbows end opening”, “rainbows end prices”, “rainbows end reviews”, “rainbows end special”, “rainbows end ticket prices”, “rainbows end tickets”, “rainbows end vouchers”, “rainbowsend”, “rainbowsend co nz”, “rainbowsend nz”, “rainbowsend price” and “rainbowsend tickets”, summed into one figure. - [International Antarctic Centre profile](/demand/nz/brands/international-antarctic-centre) - [Rainbow's End profile](/demand/nz/brands/rainbows-end) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, International Antarctic Centre or Rainbow's End? In August 2026, Rainbow's End had more branded searches than International Antarctic Centre among visitor attractions in New Zealand. Rainbow's End was estimated to have 59K branded searches compared to International Antarctic Centre’s 23.4K, and held a 12.4% Share of Search versus International Antarctic Centre’s 4.9%. ## Cite this page Brandwave. "International Antarctic Centre vs Rainbow's End: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-rainbows-end This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-rainbows-end. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.