--- title: "International Antarctic Centre vs Kelly Tarlton's: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, International Antarctic Centre or Kelly Tarlton's? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-kelly-tarltons" publisher: "Brandwave" --- # International Antarctic Centre vs Kelly Tarlton's: Which is more popular by branded search in New Zealand? Which is more popular in search, International Antarctic Centre or Kelly Tarlton's? Compare estimated monthly branded-search demand and Share of Search inside the Visitor attractions set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: International Antarctic Centre and Kelly Tarlton's - **Competitive set**: Visitor attractions - **Market**: New Zealand - **Month measured**: Aug 2026 - **International Antarctic Centre Share of Search**: 4.9% - **Kelly Tarlton's Share of Search**: 11.1% ## Which is more popular in search, International Antarctic Centre or Kelly Tarlton's? - In August 2026, Kelly Tarlton's had more branded searches than International Antarctic Centre among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to International Antarctic Centre’s 23.4K, and held an 11.1% Share of Search versus International Antarctic Centre’s 4.9%. - Kelly Tarlton's was ahead of International Antarctic Centre in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, International Antarctic Centre’s estimated Share of Search among visitor attractions in New Zealand moved from 4.8% to 4.9%, and its estimated monthly branded searches moved from 28.6K to 23.4K. - Across the 11 months ending August 2026, Kelly Tarlton's’ estimated Share of Search among visitor attractions in New Zealand moved from 9.7% to 11.1%, and its estimated monthly branded searches moved from 57.3K to 52.5K. ## How did search popularity change for New Zealand visitor attractions in August 2026? - In August 2026, International Antarctic Centre lost estimated Share of Search among visitor attractions in New Zealand, from 6% to 4.9%. ## Month by month | Month | International Antarctic Centre estimated searches | International Antarctic Centre Share of Search | International Antarctic Centre rank | Kelly Tarlton's estimated searches | Kelly Tarlton's Share of Search | Kelly Tarlton's rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 28.6K | 4.8% | 9 | 57.3K | 9.7% | 3 | | Nov 2025 | 28.4K | 4.3% | 9 | 51.8K | 7.8% | 6 | | Dec 2025 | 42.4K | 4.9% | 9 | 70K | 8.1% | 6 | | Jan 2026 | 42.5K | 4.6% | 9 | 86K | 9.3% | 5 | | Feb 2026 | 34.4K | 4.8% | 9 | 56.8K | 7.9% | 6 | | Mar 2026 | 34.6K | 5.2% | 9 | 56.9K | 8.6% | 6 | | Apr 2026 | 34.7K | 5.4% | 9 | 63.6K | 9.8% | 5 | | May 2026 | 28.5K | 5.8% | 7 | 57.2K | 11.7% | 3 | | Jun 2026 | 23.4K | 5.3% | 8 | 52.2K | 11.9% | 3 | | Jul 2026 | 34.9K | 6% | 8 | 64.4K | 11.1% | 3 | | Aug 2026 | 23.4K | 4.9% | 9 | 52.5K | 11.1% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using International Antarctic Centre’s and Kelly Tarlton's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **International Antarctic Centre**: Measured on the search terms “antarctic centre christchurch”, “iceberg co nz”, “international antarctic centre discount”, “international antarctic centre opening hours”, “international antarctic centre prices”, “international antarctic centre review”, “international antarctic centre tickets”, “internationalantarcticcentre” and “the international antarctic centre”, summed into one figure. - **Kelly Tarlton's**: Measured on the search terms “book me kelly tarltons”, “cheap kelly tarltons tickets”, “grabone kelly tarltons”, “kelly tarlton”, “kelly tarlton hours”, “kelly tarlton opening hours”, “kelly tarlton prices”, “kelly tarlton tickets”, “kelly tarlton's”, “kelly tarltons bookme”, “kelly tarltons deals”, “kelly tarltons deals grab one”, “kelly tarltons discount”, “kelly tarltons near me”, “kelly tarltons penguin”, “kellytarltons co nz” and “sealife kelly tarltons”, summed into one figure. - [International Antarctic Centre profile](/demand/nz/brands/international-antarctic-centre) - [Kelly Tarlton's profile](/demand/nz/brands/kelly-tarltons) - [All visitor attractions in New Zealand](/demand/nz/categories/nz-visitor-attractions): The set both shares are measured inside, 15 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, International Antarctic Centre or Kelly Tarlton's? In August 2026, Kelly Tarlton's had more branded searches than International Antarctic Centre among visitor attractions in New Zealand. Kelly Tarlton's was estimated to have 52.5K branded searches compared to International Antarctic Centre’s 23.4K, and held an 11.1% Share of Search versus International Antarctic Centre’s 4.9%. ## Cite this page Brandwave. "International Antarctic Centre vs Kelly Tarlton's: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-kelly-tarltons This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/international-antarctic-centre-vs-kelly-tarltons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.