--- title: "Interflora vs Wild Poppies: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Interflora or Wild Poppies? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/interflora-vs-wild-poppies" publisher: "Brandwave" --- # Interflora vs Wild Poppies: Which is more popular by branded search in New Zealand? Which is more popular in search, Interflora or Wild Poppies? Compare estimated monthly branded-search demand and Share of Search inside the Flower delivery services set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Interflora and Wild Poppies - **Competitive set**: Flower delivery services - **Market**: New Zealand - **Month measured**: Aug 2026 - **Interflora Share of Search**: 47.4% - **Wild Poppies Share of Search**: 36.1% ## Which is more popular in search, Interflora or Wild Poppies? - In August 2026, Interflora had more branded searches than Wild Poppies among flower delivery services in New Zealand. Interflora was estimated to have 3.6K branded searches compared to Wild Poppies’ 2.7K, and held a 47.4% Share of Search versus Wild Poppies’ 36.1%. - The lead changed hands 3 times in the 11 months ending August 2026: Interflora took it in December 2025, Wild Poppies took it in May 2026, Interflora took it in June 2026. - Across the 11 months ending August 2026, Interflora’s estimated Share of Search among flower delivery services in New Zealand moved from 43.2% to 47.4%, and its estimated monthly branded searches moved from 4.1K to 3.6K. - Across the 11 months ending August 2026, Wild Poppies’ estimated Share of Search among flower delivery services in New Zealand moved from 45.1% to 36.1%, and its estimated monthly branded searches moved from 4.3K to 2.7K. ## How did search popularity change for New Zealand flower delivery services in August 2026? - In August 2026, Wild Poppies gained estimated Share of Search among flower delivery services in New Zealand, from 34.3% to 36.1%. - In August 2026, Interflora lost estimated Share of Search among flower delivery services in New Zealand, from 48.5% to 47.4%. ## Month by month | Month | Interflora estimated searches | Interflora Share of Search | Interflora rank | Wild Poppies estimated searches | Wild Poppies Share of Search | Wild Poppies rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.1K | 43.2% | 2 | 4.3K | 45.1% | 1 | | Nov 2025 | 3.5K | 38% | 2 | 4.2K | 45.9% | 1 | | Dec 2025 | 4.5K | 45.9% | 1 | 3.8K | 38.9% | 2 | | Jan 2026 | 3.5K | 44.6% | 1 | 2.9K | 36.3% | 2 | | Feb 2026 | 4.8K | 38.7% | 1 | 4.3K | 34.7% | 2 | | Mar 2026 | 4.8K | 44.2% | 1 | 3.8K | 34.8% | 2 | | Apr 2026 | 3.8K | 46.8% | 1 | 3K | 38% | 2 | | May 2026 | 5.4K | 36.6% | 2 | 6.5K | 44.1% | 1 | | Jun 2026 | 3.8K | 42.4% | 1 | 3.6K | 40.2% | 2 | | Jul 2026 | 3.4K | 48.5% | 1 | 2.4K | 34.3% | 2 | | Aug 2026 | 3.6K | 47.4% | 1 | 2.7K | 36.1% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Interflora’s and Wild Poppies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Interflora**: Measured on the search terms “flowers interflora australia”, “interflora”, “interflora bouquet”, “interflora co nz”, “interflora english”, “interflora florist”, “interflora flower delivery”, “interflora flowers”, “interflora hamilton”, “interflora international”, “interflora near me”, “interflora nz”, “interflora online” and “interflora sa”, summed into one figure. - **Wild Poppies**: Measured on the search terms “wild poppies”, “wild poppies florist”, “wild poppies flowers”, “wild poppies near me”, “wild poppies nz”, “wildpoppies”, “wildpoppies co nz” and “wildpoppies nz”, summed into one figure. - [Interflora profile](/demand/nz/brands/interflora) - [Wild Poppies profile](/demand/nz/brands/wild-poppies) - [All flower delivery services in New Zealand](/demand/nz/categories/nz-flower-delivery-services): The set both shares are measured inside, 4 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Interflora or Wild Poppies? In August 2026, Interflora had more branded searches than Wild Poppies among flower delivery services in New Zealand. Interflora was estimated to have 3.6K branded searches compared to Wild Poppies’ 2.7K, and held a 47.4% Share of Search versus Wild Poppies’ 36.1%. ## Cite this page Brandwave. "Interflora vs Wild Poppies: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/interflora-vs-wild-poppies This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/interflora-vs-wild-poppies. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.