--- title: "interest.co.nz vs NZ Herald: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, interest.co.nz or NZ Herald? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/interest-co-nz-vs-nz-herald" publisher: "Brandwave" --- # interest.co.nz vs NZ Herald: Which is more popular by branded search in New Zealand? Which is more popular in search, interest.co.nz or NZ Herald? Compare estimated monthly branded-search demand and Share of Search inside the news publishers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: interest.co.nz and NZ Herald - **Competitive set**: news publishers - **Market**: New Zealand - **Month measured**: Aug 2026 - **interest.co.nz Share of Search**: 0.39% - **NZ Herald Share of Search**: 27.5% ## Which is more popular in search, interest.co.nz or NZ Herald? - In August 2026, NZ Herald had more branded searches than interest.co.nz among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to interest.co.nz’s 32K, and held a 27.5% Share of Search versus interest.co.nz’s 0.39%. - NZ Herald was ahead of interest.co.nz in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, interest.co.nz’s estimated Share of Search among news publishers in New Zealand moved from 0.5% to 0.39%, and its estimated monthly branded searches moved from 39.6K to 32K. - Across the 11 months ending August 2026, NZ Herald’s estimated Share of Search among news publishers in New Zealand moved from 28.1% to 27.5%, and its estimated monthly branded searches moved from 2.2M to 2.3M. ## How did search popularity change for New Zealand news publishers in August 2026? - In August 2026, NZ Herald gained estimated Share of Search among news publishers in New Zealand, from 26.9% to 27.5%. - In August 2026, interest.co.nz fell from 8th to 9th among news publishers in New Zealand. ## Month by month | Month | interest.co.nz estimated searches | interest.co.nz Share of Search | interest.co.nz rank | NZ Herald estimated searches | NZ Herald Share of Search | NZ Herald rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 39.6K | 0.5% | 8 | 2.2M | 28.1% | 2 | | Nov 2025 | 38.6K | 0.53% | 8 | 2.2M | 29.9% | 2 | | Dec 2025 | 31.2K | 0.43% | 8 | 2.2M | 30% | 2 | | Jan 2026 | 30.3K | 0.37% | 9 | 2.2M | 27.1% | 2 | | Feb 2026 | 30.8K | 0.45% | 8 | 1.8M | 26.7% | 2 | | Mar 2026 | 37.7K | 0.45% | 8 | 2.2M | 26.7% | 2 | | Apr 2026 | 37.5K | 0.45% | 8 | 2.2M | 26.7% | 2 | | May 2026 | 31.6K | 0.43% | 8 | 1.8M | 24.7% | 2 | | Jun 2026 | 31.4K | 0.42% | 9 | 1.8M | 24.3% | 2 | | Jul 2026 | 33.3K | 0.42% | 8 | 2.2M | 26.9% | 2 | | Aug 2026 | 32K | 0.39% | 9 | 2.3M | 27.5% | 2 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using interest.co.nz’s and NZ Herald’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **interest.co.nz**: Measured on the search terms “interest co nz”, “interest co nz mortgage rates”, “interest co nz term deposit”, “interest co nz term deposit rates”, “interest nz”, “interest.co.nz” and “www interest co nz”, summed into one figure. - **NZ Herald**: Measured on the search terms “herald”, “herald news”, “herald nz”, “herald quiz”, “New Zealand Herald”, “new zealand herald quiz”, “NZ Herald”, “nz herald afternoon quiz”, “nz herald breaking news”, “nz herald latest news”, “nz herald morning quiz”, “nz herald news”, “nz herald quiz”, “nz herald sport”, “nz herald subscriptions”, “nzherald”, “nzherald co nz”, “the herald” and “the new zealand herald”, summed into one figure. - [interest.co.nz profile](/demand/nz/brands/interest-co-nz) - [NZ Herald profile](/demand/nz/brands/nz-herald) - [All news publishers in New Zealand](/demand/nz/categories/nz-news-publishers): The set both shares are measured inside, 11 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, interest.co.nz or NZ Herald? In August 2026, NZ Herald had more branded searches than interest.co.nz among news publishers in New Zealand. NZ Herald was estimated to have 2.3M branded searches compared to interest.co.nz’s 32K, and held a 27.5% Share of Search versus interest.co.nz’s 0.39%. ## Cite this page Brandwave. "interest.co.nz vs NZ Herald: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/interest-co-nz-vs-nz-herald This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/interest-co-nz-vs-nz-herald. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.