--- title: "InterContinental Wellington vs QT Wellington: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, InterContinental Wellington or QT Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-qt-wellington" publisher: "Brandwave" --- # InterContinental Wellington vs QT Wellington: Which is more popular by branded search in New Zealand? Which is more popular in search, InterContinental Wellington or QT Wellington? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: InterContinental Wellington and QT Wellington - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Aug 2026 - **InterContinental Wellington Share of Search**: 19.4% - **QT Wellington Share of Search**: 14% ## Which is more popular in search, InterContinental Wellington or QT Wellington? - In August 2026, InterContinental Wellington had more branded searches than QT Wellington among wellington hotels in New Zealand. InterContinental Wellington was estimated to have 10.1K branded searches compared to QT Wellington’s 7.3K, and held a 19.4% Share of Search versus QT Wellington’s 14%. - The lead changed hands 3 times in the 11 months ending August 2026: InterContinental Wellington took it in December 2025, QT Wellington took it in January 2026, InterContinental Wellington took it in June 2026. - Across the 11 months ending August 2026, InterContinental Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 10.9% to 19.4%, and its estimated monthly branded searches moved from 5.6K to 10.1K. - Across the 11 months ending August 2026, QT Wellington’s estimated Share of Search among wellington hotels in New Zealand moved from 13.6% to 14%, and its estimated monthly branded searches moved from 6.9K to 7.3K. ## How did search popularity change for New Zealand wellington hotels in August 2026? - Estimated monthly branded searches for InterContinental Wellington in New Zealand rose 81.1% over 11 measured months, from 5.6K to 10.1K in August 2026. ## Month by month | Month | InterContinental Wellington estimated searches | InterContinental Wellington Share of Search | InterContinental Wellington rank | QT Wellington estimated searches | QT Wellington Share of Search | QT Wellington rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 5.6K | 10.9% | 6 | 6.9K | 13.6% | 4 | | Nov 2025 | 5.6K | 11.1% | 6 | 6.8K | 13.7% | 5 | | Dec 2025 | 5.6K | 12.2% | 5 | 5.5K | 12.2% | 6 | | Jan 2026 | 6.9K | 12.6% | 6 | 7.2K | 13.1% | 4 | | Feb 2026 | 6.8K | 11.7% | 6 | 8.1K | 13.9% | 3 | | Mar 2026 | 8.3K | 13.9% | 5 | 8.4K | 14.2% | 4 | | Apr 2026 | 6.8K | 13.5% | 5 | 8.3K | 16.5% | 2 | | May 2026 | 6.8K | 14.3% | 3 | 7.2K | 15.2% | 2 | | Jun 2026 | 8.3K | 16.7% | 2 | 7.1K | 14.4% | 3 | | Jul 2026 | 10.1K | 19.5% | 2 | 7.2K | 13.8% | 3 | | Aug 2026 | 10.1K | 19.4% | 2 | 7.3K | 14% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using InterContinental Wellington’s and QT Wellington’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **InterContinental Wellington**: Measured on the search terms “intercontinental wellington pool”, “intercontinentalwellington”, “the intercontinental wellington” and “the lobby lounge at intercontinental wellington”, summed into one figure. - **QT Wellington**: Measured on the search terms “hotel qt wellington”, “qt wellington”, “qt wellington breakfast”, “qt wellington new zealand”, “qt wellington pool”, “qt wellington restaurant”, “qt wellington reviews”, “qt wellington wellington hotel” and “qtwellington”, summed into one figure. - [InterContinental Wellington profile](/demand/nz/brands/intercontinental-wellington) - [QT Wellington profile](/demand/nz/brands/qt-wellington) - [All wellington hotels in New Zealand](/demand/nz/categories/nz-wellington-hotels): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, InterContinental Wellington or QT Wellington? In August 2026, InterContinental Wellington had more branded searches than QT Wellington among wellington hotels in New Zealand. InterContinental Wellington was estimated to have 10.1K branded searches compared to QT Wellington’s 7.3K, and held a 19.4% Share of Search versus QT Wellington’s 14%. ## Cite this page Brandwave. "InterContinental Wellington vs QT Wellington: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-qt-wellington This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-qt-wellington. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.