--- title: "InterContinental Wellington vs Ohtel: Which is more popular in New Zealand?" description: "Is InterContinental Wellington or Ohtel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-ohtel" publisher: "Brandwave" --- # InterContinental Wellington vs Ohtel: Which is more popular in New Zealand? Is InterContinental Wellington or Ohtel more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Wellington hotels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: InterContinental Wellington and Ohtel - **Competitive set**: Wellington hotels - **Market**: New Zealand - **Month measured**: Oct 2026 - **InterContinental Wellington Share of Search**: 14.2% - **Ohtel Share of Search**: 2.7% ## Is InterContinental Wellington or Ohtel more popular in search? - In October 2026, InterContinental Wellington had more branded searches than Ohtel among Wellington hotels in New Zealand. InterContinental Wellington had about 6,740 branded searches, while Ohtel had 1,300. InterContinental Wellington made up 14.2% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. - InterContinental Wellington was ahead of Ohtel in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, InterContinental Wellington’s share of searches among Wellington hotels in New Zealand moved from 11.2% to 14.2%, and its estimated monthly branded searches moved from 5.5K to 6.7K. - Across the 12 months ending October 2026, Ohtel’s share of searches among Wellington hotels in New Zealand held steady at 2.7%, and its estimated monthly branded searches held steady at 1.3K. ## Top Wellington hotels in ChatGPT and Google AI Overviews In three ChatGPT questions, both InterContinental Wellington and Ohtel showed up in all three answers. Ohtel was listed before InterContinental Wellington in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Ohtel | 1st | 3 of 3 | 3 of 3 | | QT Wellington | 2nd | 3 of 3 | 3 of 3 | | InterContinental Wellington | 3rd | 3 of 3 | 3 of 3 | | The Intrepid Hotel | 4th | 2 of 3 | 2 of 3 | | Sofitel Wellington | 5th | 1 of 3 | 1 of 3 | | Rydges Wellington | Not ranked | 0 of 3 | 0 of 3 | | Naumi Hotel Wellington | Not ranked | 0 of 3 | 0 of 3 | | Bolton Hotel | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about Wellington hotels - Asked ChatGPT "Which hotel should I book in Wellington, New Zealand?": 1. QT Wellington, 2. Ohtel, 3. InterContinental Wellington - Asked ChatGPT "What are the best hotels in Wellington, New Zealand?": 1. Ohtel, 2. InterContinental Wellington, 3. QT Wellington, 4. Sofitel Wellington, 5. The Intrepid Hotel - Asked ChatGPT "What's the best hotel in Wellington, New Zealand for a weekend trip?": 1. Ohtel, 2. QT Wellington, 3. InterContinental Wellington, 4. The Intrepid Hotel Not named in any answer: Rydges Wellington, Naumi Hotel Wellington and Bolton Hotel. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 19, 2026. ## How did search popularity change for New Zealand Wellington hotels in October 2026? - In October 2026, Naumi Hotel Wellington overtook InterContinental Wellington to rank 2nd among Wellington hotels in New Zealand, with 15.4% of the searches. - In October 2026, QT Wellington overtook InterContinental Wellington to rank 3rd among Wellington hotels in New Zealand, with 15% of the searches. - In October 2026, InterContinental Wellington lost share of searches among Wellington hotels in New Zealand, from 15.9% to 14.2%. ## How has branded search for InterContinental Wellington and Ohtel changed in New Zealand over the last 12 months? | Month | InterContinental Wellington estimated searches | InterContinental Wellington Share of Search | InterContinental Wellington rank | Ohtel estimated searches | Ohtel Share of Search | Ohtel rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 5.5K | 11.2% | 6 | 1.3K | 2.7% | 7 | | Dec 2025 | 5.5K | 12.2% | 5 | 1.6K | 3.5% | 7 | | Jan 2026 | 6.7K | 12.4% | 6 | 1.6K | 3% | 7 | | Feb 2026 | 6.7K | 11.8% | 6 | 1.9K | 3.3% | 7 | | Mar 2026 | 8.2K | 14% | 4 | 1.9K | 3.2% | 7 | | Apr 2026 | 6.8K | 13.6% | 4 | 1.6K | 3.2% | 7 | | May 2026 | 6.8K | 14.6% | 3 | 1.3K | 2.8% | 7 | | Jun 2026 | 8.3K | 16.9% | 2 | 1.3K | 2.7% | 7 | | Jul 2026 | 10.1K | 19.9% | 2 | 1.3K | 2.6% | 7 | | Aug 2026 | 10.1K | 19.7% | 2 | 1.6K | 3.1% | 7 | | Sep 2026 | 8.3K | 15.9% | 2 | 1.3K | 2.5% | 7 | | Oct 2026 | 6.7K | 14.2% | 4 | 1.3K | 2.7% | 7 | ## How are InterContinental Wellington’s and Ohtel’s branded searches counted? Brandwave collects information about searches that people make online using InterContinental Wellington’s and Ohtel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **InterContinental Wellington**: Measured on the search terms “intercontinental wellington pool”, “intercontinentalwellington” and “the intercontinental wellington”, summed into one figure. - **Ohtel**: Measured on the search terms “ohtel” and “ohtel wellington”, summed into one figure. - [InterContinental Wellington profile](/demand/nz/brands/intercontinental-wellington) - [Ohtel profile](/demand/nz/brands/ohtel) - [All Wellington hotels in New Zealand](/demand/nz/locations/wellington/hotels): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is InterContinental Wellington or Ohtel more popular in search? In October 2026, InterContinental Wellington had more branded searches than Ohtel among Wellington hotels in New Zealand. InterContinental Wellington had about 6,740 branded searches, while Ohtel had 1,300. InterContinental Wellington made up 14.2% of all Wellington hotel searches we track, and Ohtel accounted for 2.7%. ## Cite this page Brandwave. "InterContinental Wellington vs Ohtel: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-ohtel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/intercontinental-wellington-vs-ohtel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.