--- title: "Intentionally Sustainable vs Stanley: Which is searched more in New Zealand?" description: "Is Intentionally Sustainable or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/intentionally-sustainable-vs-stanley" publisher: "Brandwave" --- # Intentionally Sustainable vs Stanley: Which is searched more in New Zealand? Is Intentionally Sustainable or Stanley more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Metal straw brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Intentionally Sustainable and Stanley - **Competitive set**: Metal straw brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Intentionally Sustainable Share of Search**: 0.05% - **Stanley Share of Search**: 44.5% ## Is Intentionally Sustainable or Stanley more popular in search? - In September 2026, Stanley had more branded searches than Intentionally Sustainable among metal straw brands in New Zealand. Stanley had about 8,100 branded searches, while Intentionally Sustainable had 10. Stanley made up 44.5% of all metal straw brand searches we track, and Intentionally Sustainable accounted for 0.05%. - Stanley was ahead of Intentionally Sustainable in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Intentionally Sustainable’s share of searches among metal straw brands in New Zealand held steady at 0.05%, and its estimated monthly branded searches held steady at 10. - Across the 12 months ending September 2026, Stanley’s share of searches among metal straw brands in New Zealand moved from 40.5% to 44.5%, and its estimated monthly branded searches held steady at 8.1K. ## Top metal straw brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Intentionally Sustainable was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | CaliWoods | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Intentionally Sustainable | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Klean Kanteen | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | Hydro Flask | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Stanley | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | YETI | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about metal straw brands - Asked ChatGPT "Which metal straw brand should I buy in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable - Asked ChatGPT "What are the best metal straw brands in New Zealand?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Asked ChatGPT "What's the best metal straw brand in New Zealand for reusable drinks?": 1. CaliWoods, 2. Intentionally Sustainable, 3. Klean Kanteen - Searched Google, AI Overview "best metal straw": 1. Klean Kanteen, 2. CaliWoods - Searched Google, AI Overview "stainless steel straws": named none of the brands we track Not named in any answer: Hydro Flask, Stanley and YETI. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand metal straw brands in September 2026? - In September 2026, Stanley gained share of searches among metal straw brands in New Zealand, from 35.9% to 44.5%. ## Month by month | Month | Intentionally Sustainable estimated searches | Intentionally Sustainable Share of Search | Intentionally Sustainable rank | Stanley estimated searches | Stanley Share of Search | Stanley rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 0.05% | 6 | 8.1K | 40.5% | 2 | | Nov 2025 | 10 | 0.03% | 6 | 9.9K | 27.8% | 2 | | Dec 2025 | 10 | 0.03% | 6 | 9.9K | 30.8% | 2 | | Jan 2026 | 10 | 0.04% | 6 | 6.6K | 27.2% | 2 | | Feb 2026 | 10 | 0.05% | 6 | 5.4K | 27.1% | 2 | | Mar 2026 | 10 | 0.05% | 6 | 5.4K | 27.6% | 2 | | Apr 2026 | 10 | 0.06% | 6 | 5.4K | 31% | 2 | | May 2026 | 10 | 0.05% | 6 | 8.1K | 40.3% | 2 | | Jun 2026 | 10 | 0.04% | 6 | 12.1K | 50.6% | 1 | | Jul 2026 | 10 | 0.05% | 6 | 6.6K | 36% | 2 | | Aug 2026 | 10 | 0.04% | 6 | 8.1K | 35.9% | 2 | | Sep 2026 | 10 | 0.05% | 6 | 8.1K | 44.5% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Intentionally Sustainable’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Intentionally Sustainable**: Measured on the search term “intentionally sustainable”. - **Stanley**: Measured on the search term “stanley cup”. - [Intentionally Sustainable profile](/demand/nz/brands/intentionally-sustainable) - [Stanley profile](/demand/nz/brands/stanley) - [All metal straw brands in New Zealand](/demand/nz/categories/nz-metal-straw-brands): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Intentionally Sustainable or Stanley more popular in search? In September 2026, Stanley had more branded searches than Intentionally Sustainable among metal straw brands in New Zealand. Stanley had about 8,100 branded searches, while Intentionally Sustainable had 10. Stanley made up 44.5% of all metal straw brand searches we track, and Intentionally Sustainable accounted for 0.05%. ## Cite this page Brandwave. "Intentionally Sustainable vs Stanley: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/intentionally-sustainable-vs-stanley This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/intentionally-sustainable-vs-stanley. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.