---
title: "Insure Hawke's Bay vs The People's Insurance: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Insure Hawke's Bay or The People's Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/insure-hawke-s-bay-vs-the-people-s-insurance"
publisher: "Brandwave"
---

# Insure Hawke's Bay vs The People's Insurance: Which is more popular by branded search in New Zealand?

Which is more popular in search, Insure Hawke's Bay or The People's Insurance? Compare estimated monthly branded-search demand and Share of Search inside the Napier insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Insure Hawke's Bay and The People's Insurance
- **Competitive set**: Napier insurance brokers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Insure Hawke's Bay Share of Search**: 0.49%
- **The People's Insurance Share of Search**: 0.07%

## Which is more popular in search, Insure Hawke's Bay or The People's Insurance?

- In August 2026, Insure Hawke's Bay had more branded searches than The People's Insurance among napier insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The People's Insurance’s 10, and held a 0.49% Share of Search versus The People's Insurance’s 0.07%.
- Insure Hawke's Bay was ahead of The People's Insurance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insure Hawke's Bay’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.3% to 0.49%, and its estimated monthly branded searches moved from 50 to 70.
- Across the 11 months ending August 2026, The People's Insurance’s estimated Share of Search among napier insurance brokers in New Zealand moved from 0.06% to 0.07%, and its estimated monthly branded searches held steady at 10.

## How did search popularity change for New Zealand napier insurance brokers in August 2026?

- Estimated monthly branded searches for Insure Hawke's Bay in New Zealand rose 40% over 11 measured months, from 50 to 70 in August 2026.

## Month by month

| Month | Insure Hawke's Bay estimated searches | Insure Hawke's Bay Share of Search | Insure Hawke's Bay rank | The People's Insurance estimated searches | The People's Insurance Share of Search | The People's Insurance rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 50 | 0.3% | 2 | 10 | 0.06% | 4 |
| Nov 2025 | 50 | 0.35% | 2 | 10 | 0.07% | 4 |
| Dec 2025 | 30 | 0.27% | 3 | 10 | 0.09% | 4 |
| Jan 2026 | 50 | 0.36% | 3 | 10 | 0.07% | 4 |
| Feb 2026 | 50 | 0.35% | 2 | 10 | 0.07% | 4 |
| Mar 2026 | 110 | 0.75% | 2 | 10 | 0.07% | 4 |
| Apr 2026 | 90 | 0.78% | 2 | 10 | 0.09% | 4 |
| May 2026 | 70 | 0.49% | 2 | 10 | 0.07% | 4 |
| Jun 2026 | 70 | 0.49% | 2 | 10 | 0.07% | 4 |
| Jul 2026 | 90 | 0.63% | 2 | 10 | 0.07% | 4 |
| Aug 2026 | 70 | 0.49% | 2 | 10 | 0.07% | 4 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Insure Hawke's Bay’s and The People's Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Insure Hawke's Bay**: Measured on the search term “insure hawkes bay”.
- **The People's Insurance**: Measured on the search terms “the people's insurance” and “the peoples insurance”, summed into one figure.

- [Insure Hawke's Bay profile](/demand/nz/brands/insure-hawke-s-bay)
- [The People's Insurance profile](/demand/nz/brands/the-people-s-insurance)
- [All napier insurance brokers in New Zealand](/demand/nz/categories/nz-napier-insurance-brokers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Insure Hawke's Bay or The People's Insurance?

In August 2026, Insure Hawke's Bay had more branded searches than The People's Insurance among napier insurance brokers in New Zealand. Insure Hawke's Bay was estimated to have 70 branded searches compared to The People's Insurance’s 10, and held a 0.49% Share of Search versus The People's Insurance’s 0.07%.

## Cite this page

Brandwave. "Insure Hawke's Bay vs The People's Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/insure-hawke-s-bay-vs-the-people-s-insurance

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insure-hawke-s-bay-vs-the-people-s-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.