--- title: "Insurance Advisernet vs Rothbury: Which is more popular in New Zealand?" description: "Is Insurance Advisernet or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-rothbury" publisher: "Brandwave" --- # Insurance Advisernet vs Rothbury: Which is more popular in New Zealand? Is Insurance Advisernet or Rothbury more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insurance Advisernet and Rothbury - **Competitive set**: Insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Insurance Advisernet Share of Search**: 2.1% - **Rothbury Share of Search**: 31.2% ## Is Insurance Advisernet or Rothbury more popular in search? - In October 2026, Rothbury had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Rothbury had about 1,320 branded searches, while Insurance Advisernet had 90. Rothbury made up 31.2% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. - Rothbury was ahead of Insurance Advisernet in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending October 2026, Rothbury’s share of searches among insurance brokers in New Zealand moved from 32.2% to 31.2%, and its estimated monthly branded searches moved from 1.6K to 1.3K. ## Top insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Rothbury was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Insurance Advisernet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Rothbury was listed before Insurance Advisernet in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rothbury | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PIC Insurance Brokers | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gallagher Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Marsh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NZbrokers | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Insurance Advisernet | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Crombie Lockwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insurance brokers - Asked ChatGPT "Which insurance broker should I use in New Zealand?": 1. Rothbury - Asked ChatGPT "What are the best insurance brokers in New Zealand?": 1. Rothbury, 2. Aon, 3. Marsh, 4. PIC Insurance Brokers, 5. NZbrokers - Asked ChatGPT "What's the best insurance broker in New Zealand for business cover?": 1. Rothbury, 2. PIC Insurance Brokers, 3. Aon - Searched Google, AI Overview "insurance brokers nz": 1. Rothbury, 2. Gallagher Insurance, 3. Insurance Advisernet, 4. NZbrokers, 5. Aon, 6. Marsh - Searched Google, AI Overview "house insurance broker": 1. Insurance Advisernet Not named in any answer: Crombie Lockwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insurance brokers in October 2026? - In October 2026, Rothbury lost share of searches among insurance brokers in New Zealand, from 33.5% to 31.2%. - In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%. ## How has branded search for Insurance Advisernet and Rothbury changed in New Zealand over the last 12 months? | Month | Insurance Advisernet estimated searches | Insurance Advisernet Share of Search | Insurance Advisernet rank | Rothbury estimated searches | Rothbury Share of Search | Rothbury rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 2.7% | 7 | 1.6K | 32.2% | 1 | | Dec 2025 | 70 | 1.9% | 6 | 1.3K | 35.5% | 1 | | Jan 2026 | 70 | 1.4% | 6 | 1.6K | 32.6% | 2 | | Feb 2026 | 90 | 1.8% | 6 | 1.6K | 32.9% | 1 | | Mar 2026 | 110 | 1.9% | 6 | 1.9K | 33.9% | 1 | | Apr 2026 | 110 | 2.2% | 6 | 1.6K | 32.9% | 1 | | May 2026 | 110 | 2.2% | 6 | 1.6K | 32.9% | 1 | | Jun 2026 | 110 | 2.2% | 6 | 1.6K | 33.1% | 1 | | Jul 2026 | 140 | 2.7% | 6 | 1.6K | 32% | 2 | | Aug 2026 | 90 | 1.7% | 6 | 1.6K | 31.5% | 2 | | Sep 2026 | 140 | 2.9% | 6 | 1.6K | 33.5% | 1 | | Oct 2026 | 90 | 2.1% | 6 | 1.3K | 31.2% | 1 | ## How are Insurance Advisernet’s and Rothbury’s branded searches counted? Brandwave collects information about searches that people make online using Insurance Advisernet’s and Rothbury’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insurance Advisernet**: Measured on the search term “insurance advisernet”. - **Rothbury**: Measured on the search terms “rothbury insurance” and “rothbury queenstown”, summed into one figure. - [Insurance Advisernet profile](/demand/nz/brands/insurance-advisernet) - [Rothbury profile](/demand/nz/brands/rothbury) - [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insurance Advisernet or Rothbury more popular in search? In October 2026, Rothbury had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Rothbury had about 1,320 branded searches, while Insurance Advisernet had 90. Rothbury made up 31.2% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. ## Cite this page Brandwave. "Insurance Advisernet vs Rothbury: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-rothbury This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-rothbury. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.