--- title: "Insurance Advisernet vs Marsh: Which is more popular in New Zealand?" description: "Is Insurance Advisernet or Marsh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-marsh" publisher: "Brandwave" --- # Insurance Advisernet vs Marsh: Which is more popular in New Zealand? Is Insurance Advisernet or Marsh more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Insurance brokers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insurance Advisernet and Marsh - **Competitive set**: Insurance brokers - **Market**: New Zealand - **Month measured**: Oct 2026 - **Insurance Advisernet Share of Search**: 2.1% - **Marsh Share of Search**: 11.6% ## Is Insurance Advisernet or Marsh more popular in search? - In October 2026, Marsh had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Marsh had about 490 branded searches, while Insurance Advisernet had 90. Marsh made up 11.6% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. - Marsh was ahead of Insurance Advisernet in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Insurance Advisernet’s share of searches among insurance brokers in New Zealand moved from 2.7% to 2.1%, and its estimated monthly branded searches moved from 140 to 90. - Across the 12 months ending October 2026, Marsh’s share of searches among insurance brokers in New Zealand moved from 8% to 11.6%, and its estimated monthly branded searches moved from 410 to 490. ## Top insurance brokers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Insurance Advisernet was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Marsh was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Insurance Advisernet and Marsh were each listed first in one of the two answers that named either. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Rothbury | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Aon | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | PIC Insurance Brokers | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Gallagher Insurance | 4th | 0 of 3 | 1 of 2 | 1 of 5 | | Marsh | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | NZbrokers | 6th | 1 of 3 | 1 of 2 | 2 of 5 | | Insurance Advisernet | 7th | 0 of 3 | 2 of 2 | 2 of 5 | | Crombie Lockwood | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about insurance brokers - Asked ChatGPT "Which insurance broker should I use in New Zealand?": 1. Rothbury - Asked ChatGPT "What are the best insurance brokers in New Zealand?": 1. Rothbury, 2. Aon, 3. Marsh, 4. PIC Insurance Brokers, 5. NZbrokers - Asked ChatGPT "What's the best insurance broker in New Zealand for business cover?": 1. Rothbury, 2. PIC Insurance Brokers, 3. Aon - Searched Google, AI Overview "insurance brokers nz": 1. Rothbury, 2. Gallagher Insurance, 3. Insurance Advisernet, 4. NZbrokers, 5. Aon, 6. Marsh - Searched Google, AI Overview "house insurance broker": 1. Insurance Advisernet Not named in any answer: Crombie Lockwood. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand insurance brokers in October 2026? - In October 2026, PIC Insurance Brokers overtook Marsh to rank 3rd among insurance brokers in New Zealand, with 17% of the searches. - In October 2026, Insurance Advisernet lost share of searches among insurance brokers in New Zealand, from 2.9% to 2.1%. - In October 2026, Marsh lost share of searches among insurance brokers in New Zealand, from 12.1% to 11.6%. ## How has branded search for Insurance Advisernet and Marsh changed in New Zealand over the last 12 months? | Month | Insurance Advisernet estimated searches | Insurance Advisernet Share of Search | Insurance Advisernet rank | Marsh estimated searches | Marsh Share of Search | Marsh rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 140 | 2.7% | 7 | 410 | 8% | 5 | | Dec 2025 | 70 | 1.9% | 6 | 310 | 8.3% | 5 | | Jan 2026 | 70 | 1.4% | 6 | 420 | 8.5% | 5 | | Feb 2026 | 90 | 1.8% | 6 | 410 | 8.3% | 5 | | Mar 2026 | 110 | 1.9% | 6 | 500 | 8.8% | 5 | | Apr 2026 | 110 | 2.2% | 6 | 400 | 8.1% | 5 | | May 2026 | 110 | 2.2% | 6 | 490 | 9.9% | 5 | | Jun 2026 | 110 | 2.2% | 6 | 570 | 11.6% | 4 | | Jul 2026 | 140 | 2.7% | 6 | 500 | 9.7% | 5 | | Aug 2026 | 90 | 1.7% | 6 | 480 | 9.3% | 5 | | Sep 2026 | 140 | 2.9% | 6 | 590 | 12.1% | 3 | | Oct 2026 | 90 | 2.1% | 6 | 490 | 11.6% | 4 | ## How are Insurance Advisernet’s and Marsh’s branded searches counted? Brandwave collects information about searches that people make online using Insurance Advisernet’s and Marsh’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insurance Advisernet**: Measured on the search term “insurance advisernet”. - **Marsh**: Measured on the search terms “marsh broker”, “marsh business insurance”, “marsh insurance” and “marsh insurance broker”, summed into one figure. - [Insurance Advisernet profile](/demand/nz/brands/insurance-advisernet) - [Marsh profile](/demand/nz/brands/marsh) - [All insurance brokers in New Zealand](/demand/nz/categories/nz-insurance-brokers): The set both shares are measured inside, 8 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insurance Advisernet or Marsh more popular in search? In October 2026, Marsh had more branded searches than Insurance Advisernet among insurance brokers in New Zealand. Marsh had about 490 branded searches, while Insurance Advisernet had 90. Marsh made up 11.6% of all insurance broker searches we track, and Insurance Advisernet accounted for 2.1%. ## Cite this page Brandwave. "Insurance Advisernet vs Marsh: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-marsh This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insurance-advisernet-vs-marsh. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.