--- title: "Instep EAP vs Vitae: Which is searched more in New Zealand?" description: "Is Instep EAP or Vitae more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/instep-eap-vs-vitae" publisher: "Brandwave" --- # Instep EAP vs Vitae: Which is searched more in New Zealand? Is Instep EAP or Vitae more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Employee assistance programme providers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Instep EAP and Vitae - **Competitive set**: Employee assistance programme providers - **Market**: New Zealand - **Month measured**: Sep 2026 - **Instep EAP Share of Search**: 5.1% - **Vitae Share of Search**: 9.9% ## Is Instep EAP or Vitae more popular in search? - In September 2026, Vitae had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. Vitae had about 290 branded searches, while Instep EAP had 150. Vitae made up 9.9% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. - Vitae was ahead of Instep EAP in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Instep EAP’s share of searches among employee assistance programme providers in New Zealand moved from 8.3% to 5.1%, and its estimated monthly branded searches moved from 190 to 150. - Across the 12 months ending September 2026, Vitae’s share of searches among employee assistance programme providers in New Zealand moved from 17.4% to 9.9%, and its estimated monthly branded searches moved from 400 to 290. ## Top employee assistance programme providers in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Vitae appeared in all five answers. Instep EAP was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Vitae was listed before Instep EAP in every answer. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Vitae | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Habit Health EAP | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | TELUS Health | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Clearhead | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Instep EAP | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Raise Mental Health | 6th | 0 of 3 | 2 of 2 | 2 of 5 | | Umbrella Wellbeing | 7th | 2 of 3 | 0 of 2 | 2 of 5 | ## Every AI answer about employee assistance programme providers - Asked ChatGPT "Which employee assistance programme provider should I use in New Zealand?": 1. Clearhead, 2. Vitae, 3. TELUS Health, 4. Habit Health EAP, 5. Umbrella Wellbeing - Asked ChatGPT "What are the best employee assistance programme providers in New Zealand?": 1. TELUS Health, 2. Vitae, 3. Clearhead, 4. Habit Health EAP - Asked ChatGPT "What's the best employee assistance programme provider in New Zealand for a workforce?": 1. Habit Health EAP, 2. Vitae, 3. Instep EAP, 4. Umbrella Wellbeing - Searched Google, AI Overview "employee assistance programme nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health, 4. Instep EAP - Searched Google, AI Overview "eap services nz": 1. Habit Health EAP, 2. Vitae, 3. Raise Mental Health Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand employee assistance programme providers in September 2026? - In September 2026, Vitae lost share of searches among employee assistance programme providers in New Zealand, from 10.7% to 9.9%. - Instep EAP’s share of searches among employee assistance programme providers in New Zealand has lost ground for 3 months in a row, from 7.3% to 5.1% in September 2026. ## Month by month | Month | Instep EAP estimated searches | Instep EAP Share of Search | Instep EAP rank | Vitae estimated searches | Vitae Share of Search | Vitae rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 8.3% | 4 | 400 | 17.4% | 2 | | Nov 2025 | 190 | 8.1% | 5 | 400 | 16.9% | 2 | | Dec 2025 | 130 | 7.9% | 5 | 250 | 15.2% | 2 | | Jan 2026 | 160 | 7.3% | 5 | 370 | 17% | 2 | | Feb 2026 | 190 | 8.5% | 5 | 400 | 17.9% | 2 | | Mar 2026 | 190 | 7.5% | 5 | 340 | 13.4% | 2 | | Apr 2026 | 190 | 8.1% | 4 | 400 | 17.1% | 2 | | May 2026 | 190 | 7.6% | 5 | 470 | 18.8% | 2 | | Jun 2026 | 190 | 7.3% | 5 | 380 | 14.6% | 3 | | Jul 2026 | 190 | 6.9% | 5 | 400 | 14.4% | 3 | | Aug 2026 | 160 | 5.2% | 5 | 330 | 10.7% | 3 | | Sep 2026 | 150 | 5.1% | 5 | 290 | 9.9% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Instep EAP’s and Vitae’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Instep EAP**: Measured on the search terms “instep counselling”, “instep eap” and “instep programme”, summed into one figure. - **Vitae**: Measured on the search terms “vitae counselling”, “vitae eap” and “vitae employee assistance”, summed into one figure. - [Instep EAP profile](/demand/nz/brands/instep-eap) - [Vitae profile](/demand/nz/brands/vitae) - [All employee assistance programme providers in New Zealand](/demand/nz/categories/nz-employee-assistance-programme-providers): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Instep EAP or Vitae more popular in search? In September 2026, Vitae had more branded searches than Instep EAP among employee assistance programme providers in New Zealand. Vitae had about 290 branded searches, while Instep EAP had 150. Vitae made up 9.9% of all employee assistance programme provider searches we track, and Instep EAP accounted for 5.1%. ## Cite this page Brandwave. "Instep EAP vs Vitae: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/instep-eap-vs-vitae This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/instep-eap-vs-vitae. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.