---
title: "Instapage vs Leadpages: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Instapage or Leadpages? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/instapage-vs-leadpages"
publisher: "Brandwave"
---

# Instapage vs Leadpages: Which is more popular by branded search in New Zealand?

Which is more popular in search, Instapage or Leadpages? Compare estimated monthly branded-search demand and Share of Search inside the Landing page builders set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instapage and Leadpages
- **Competitive set**: Landing page builders
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Instapage Share of Search**: 1.4%
- **Leadpages Share of Search**: 1.4%

## Which is more popular in search, Instapage or Leadpages?

- In August 2026, Instapage and Leadpages were level on Share of Search among landing page builders in New Zealand, with an estimated 30 branded searches each, at 1.4% estimated Share of Search each.
- Instapage was ahead of Leadpages in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instapage’s estimated Share of Search among landing page builders in New Zealand moved from 0.54% to 1.4%, and its estimated monthly branded searches moved from 10 to 30.
- Across the 11 months ending August 2026, Leadpages’ estimated Share of Search among landing page builders in New Zealand moved from 3.2% to 1.4%, and its estimated monthly branded searches moved from 60 to 30.

## How did search popularity change for New Zealand landing page builders in August 2026?

- In August 2026, Instapage overtook Leadpages to rank 4th among landing page builders in New Zealand, at 1.4%.
- Estimated monthly branded searches for Leadpages in New Zealand fell 50% over 11 measured months, from 60 to 30 in August 2026.

## Month by month

| Month | Instapage estimated searches | Instapage Share of Search | Instapage rank | Leadpages estimated searches | Leadpages Share of Search | Leadpages rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 10 | 0.54% | 5 | 60 | 3.2% | 4 |
| Nov 2025 | 10 | 0.54% | 5 | 30 | 1.6% | 4 |
| Dec 2025 | 10 | 0.54% | 5 | 60 | 3.2% | 4 |
| Jan 2026 | 20 | 0.87% | 5 | 90 | 3.9% | 3 |
| Feb 2026 | 30 | 1.6% | 5 | 50 | 2.6% | 4 |
| Mar 2026 | 20 | 0.92% | 5 | 40 | 1.8% | 4 |
| Apr 2026 | 20 | 0.93% | 5 | 60 | 2.8% | 4 |
| May 2026 | 30 | 1.4% | 5 | 40 | 1.9% | 4 |
| Jun 2026 | 20 | 0.93% | 5 | 40 | 1.9% | 4 |
| Jul 2026 | 10 | 0.55% | 5 | 30 | 1.6% | 4 |
| Aug 2026 | 30 | 1.4% | 4 | 30 | 1.4% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instapage’s and Leadpages’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instapage**: Measured on the search terms “instapage”, “instapage landing page” and “instapage templates”, summed into one figure.
- **Leadpages**: Measured on the search terms “leadpages”, “leadpages com”, “leadpages landing page” and “leadpages templates”, summed into one figure.

- [Instapage profile](/demand/nz/brands/instapage)
- [Leadpages profile](/demand/nz/brands/leadpages)
- [All landing page builders in New Zealand](/demand/nz/categories/nz-landing-page-builders): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instapage or Leadpages?

In August 2026, Instapage and Leadpages were level on Share of Search among landing page builders in New Zealand, with an estimated 30 branded searches each, at 1.4% estimated Share of Search each.

## Cite this page

Brandwave. "Instapage vs Leadpages: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/instapage-vs-leadpages

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/instapage-vs-leadpages. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.