---
title: "Instantly vs Outreach: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Instantly or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/instantly-vs-outreach"
publisher: "Brandwave"
---

# Instantly vs Outreach: Which is more popular by branded search in New Zealand?

Which is more popular in search, Instantly or Outreach? Compare estimated monthly branded-search demand and Share of Search inside the Sales engagement and outreach tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Instantly and Outreach
- **Competitive set**: Sales engagement and outreach tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Instantly Share of Search**: 23.1%
- **Outreach Share of Search**: 56.4%

## Which is more popular in search, Instantly or Outreach?

- In August 2026, Outreach had more branded searches than Instantly among sales engagement and outreach tools in New Zealand. Outreach was estimated to have 220 branded searches compared to Instantly’s 90, and held a 56.4% Share of Search versus Instantly’s 23.1%.
- Outreach was ahead of Instantly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Instantly’s estimated Share of Search among sales engagement and outreach tools in New Zealand moved from 13.7% to 23.1%, and its estimated monthly branded searches moved from 70 to 90.
- Across the 11 months ending August 2026, Outreach’s estimated Share of Search among sales engagement and outreach tools in New Zealand moved from 54.9% to 56.4%, and its estimated monthly branded searches moved from 280 to 220.

## How did search popularity change for New Zealand sales engagement and outreach tools in August 2026?

- In August 2026, Instantly overtook lemlist to rank 2nd among sales engagement and outreach tools in New Zealand, at 23.1%.
- In August 2026, Outreach lost estimated Share of Search among sales engagement and outreach tools in New Zealand, from 63.2% to 56.4%.

## Month by month

| Month | Instantly estimated searches | Instantly Share of Search | Instantly rank | Outreach estimated searches | Outreach Share of Search | Outreach rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 70 | 13.7% | 3 | 280 | 54.9% | 1 |
| Nov 2025 | 100 | 23.3% | 2 | 190 | 44.2% | 1 |
| Dec 2025 | 70 | 25.9% | 2 | 120 | 44.4% | 1 |
| Jan 2026 | 90 | 22.5% | 2 | 190 | 47.5% | 1 |
| Feb 2026 | 110 | 26.2% | 2 | 180 | 42.9% | 1 |
| Mar 2026 | 120 | 25% | 2 | 220 | 45.8% | 1 |
| Apr 2026 | 90 | 19.6% | 3 | 230 | 50% | 1 |
| May 2026 | 110 | 25.6% | 2 | 180 | 41.9% | 1 |
| Jun 2026 | 70 | 19.4% | 3 | 190 | 52.8% | 1 |
| Jul 2026 | 50 | 13.2% | 3 | 240 | 63.2% | 1 |
| Aug 2026 | 90 | 23.1% | 2 | 220 | 56.4% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Instantly’s and Outreach’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Instantly**: Measured on the search terms “instantly ai”, “instantly cold email” and “instantly outreach”, summed into one figure.
- **Outreach**: Measured on the search terms “outreach io”, “outreach outreach”, “outreach prospecting” and “outreach sales”, summed into one figure.

- [Instantly profile](/demand/nz/brands/instantly)
- [Outreach profile](/demand/nz/brands/outreach)
- [All sales engagement and outreach tools in New Zealand](/demand/nz/categories/nz-sales-engagement-platforms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Instantly or Outreach?

In August 2026, Outreach had more branded searches than Instantly among sales engagement and outreach tools in New Zealand. Outreach was estimated to have 220 branded searches compared to Instantly’s 90, and held a 56.4% Share of Search versus Instantly’s 23.1%.

## Cite this page

Brandwave. "Instantly vs Outreach: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/instantly-vs-outreach

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/instantly-vs-outreach. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.