--- title: "Insta360 vs Razer: Which is searched more in New Zealand?" description: "Is Insta360 or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webcam brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/insta360-vs-razer" publisher: "Brandwave" --- # Insta360 vs Razer: Which is searched more in New Zealand? Is Insta360 or Razer more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Webcam brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insta360 and Razer - **Competitive set**: Webcam brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Insta360 Share of Search**: 34.8% - **Razer Share of Search**: 16.1% ## Is Insta360 or Razer more popular in search? - In September 2026, Insta360 had more branded searches than Razer among webcam brands in New Zealand. Insta360 had about 8,480 branded searches, while Razer had 3,930. Insta360 made up 34.8% of all webcam brand searches we track, and Razer accounted for 16.1%. - Insta360 was ahead of Razer in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Insta360’s share of searches among webcam brands in New Zealand moved from 29.9% to 34.8%, and its estimated monthly branded searches moved from 6.9K to 8.5K. - Across the 12 months ending September 2026, Razer’s share of searches among webcam brands in New Zealand moved from 16.3% to 16.1%, and its estimated monthly branded searches moved from 3.8K to 3.9K. ## Top webcam brands in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Insta360 was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Razer was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Insta360 and Razer were each listed first in two of the four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Logitech | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Insta360 | 2nd | 2 of 3 | 1 of 1 | 3 of 4 | | OBSBOT | 3rd | 3 of 3 | 1 of 1 | 4 of 4 | | Razer | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | Anker | 4th | 2 of 3 | 0 of 1 | 2 of 4 | ## Every AI answer about webcam brands - Asked ChatGPT "Which webcam brand should I buy in New Zealand?": 1. Logitech, 2. Anker, 3. Razer, 4. OBSBOT - Asked ChatGPT "What are the best webcam brands in New Zealand?": 1. Logitech, 2. Razer, 3. Insta360, 4. OBSBOT - Asked ChatGPT "What's the best webcam brand in New Zealand for video calls?": 1. Logitech, 2. Insta360, 3. Anker, 4. OBSBOT - Searched Google, AI Overview "best webcam": 1. OBSBOT, 2. Insta360, 3. Logitech Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand webcam brands in September 2026? - In September 2026, Logitech overtook Insta360 to become the leader among webcam brands in New Zealand, with 41.4% of the searches. - In September 2026, Razer gained share of searches among webcam brands in New Zealand, from 15.3% to 16.1%. - In September 2026, Insta360 lost share of searches among webcam brands in New Zealand, from 39.3% to 34.8%. ## Month by month | Month | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank | Razer estimated searches | Razer Share of Search | Razer rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 6.9K | 29.9% | 2 | 3.8K | 16.3% | 3 | | Nov 2025 | 8.5K | 34.6% | 2 | 4K | 16.4% | 3 | | Dec 2025 | 8.4K | 33% | 2 | 4.3K | 16.9% | 3 | | Jan 2026 | 8.5K | 32.7% | 2 | 4.6K | 17.7% | 3 | | Feb 2026 | 6.8K | 32.8% | 2 | 3.4K | 16.4% | 3 | | Mar 2026 | 6.9K | 31.8% | 2 | 3.6K | 16.5% | 3 | | Apr 2026 | 8.4K | 34.3% | 2 | 3.8K | 15.4% | 3 | | May 2026 | 8.5K | 34.7% | 2 | 3.7K | 15.1% | 3 | | Jun 2026 | 8.4K | 35.1% | 2 | 3.8K | 15.6% | 3 | | Jul 2026 | 8.4K | 36.7% | 2 | 3.5K | 15.1% | 3 | | Aug 2026 | 10.2K | 39.3% | 1 | 4K | 15.3% | 3 | | Sep 2026 | 8.5K | 34.8% | 2 | 3.9K | 16.1% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Insta360’s and Razer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insta360**: Measured on the search terms “insta360”, “insta360 link”, “insta360 microphone”, “insta360 nano”, “insta360 one rs”, “insta360 one x”, “insta360 pro”, “insta360 tripod” and “insta360 web cam”, summed into one figure. - **Razer**: Measured on the search terms “deathadder razer”, “razer”, “razer basilisk”, “razer mice”, “razer microphone”, “razer naga”, “razer viper” and “razer viper ultimate”, summed into one figure. - [Insta360 profile](/demand/nz/brands/insta360) - [Razer profile](/demand/nz/brands/razer) - [All webcam brands in New Zealand](/demand/nz/categories/nz-webcam-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Insta360 or Razer more popular in search? In September 2026, Insta360 had more branded searches than Razer among webcam brands in New Zealand. Insta360 had about 8,480 branded searches, while Razer had 3,930. Insta360 made up 34.8% of all webcam brand searches we track, and Razer accounted for 16.1%. ## Cite this page Brandwave. "Insta360 vs Razer: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/insta360-vs-razer This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insta360-vs-razer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.