--- title: "Insta360 vs OM System: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Insta360 or OM System? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/insta360-vs-om-system" publisher: "Brandwave" --- # Insta360 vs OM System: Which is more popular by branded search in New Zealand? Which is more popular in search, Insta360 or OM System? Compare estimated monthly branded-search demand and Share of Search inside the Camera brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Insta360 and OM System - **Competitive set**: Camera brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Insta360 Share of Search**: 10% - **OM System Share of Search**: 0.67% ## Which is more popular in search, Insta360 or OM System? - In August 2026, Insta360 had more branded searches than OM System among camera brands in New Zealand. Insta360 was estimated to have 12.6K branded searches compared to OM System’s 850, and held a 10% Share of Search versus OM System’s 0.67%. - Insta360 was ahead of OM System in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Insta360’s estimated Share of Search among camera brands in New Zealand moved from 7.5% to 10%, and its estimated monthly branded searches moved from 8.9K to 12.6K. - Across the 11 months ending August 2026, OM System’s estimated Share of Search among camera brands in New Zealand moved from 0.6% to 0.67%, and its estimated monthly branded searches moved from 710 to 850. ## How did search popularity change for New Zealand camera brands in August 2026? - In August 2026, Insta360 gained estimated Share of Search among camera brands in New Zealand, from 8.6% to 10%. - Estimated monthly branded searches for OM System in New Zealand rose 19.7% over 11 measured months, from 710 to 850 in August 2026. ## Month by month | Month | Insta360 estimated searches | Insta360 Share of Search | Insta360 rank | OM System estimated searches | OM System Share of Search | OM System rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 8.9K | 7.5% | 5 | 710 | 0.6% | 8 | | Nov 2025 | 11.5K | 7.8% | 5 | 860 | 0.58% | 8 | | Dec 2025 | 11.4K | 7.9% | 5 | 980 | 0.68% | 8 | | Jan 2026 | 10.9K | 8.9% | 5 | 860 | 0.7% | 8 | | Feb 2026 | 8.8K | 8.8% | 5 | 730 | 0.73% | 8 | | Mar 2026 | 8.9K | 8.2% | 5 | 730 | 0.67% | 8 | | Apr 2026 | 10.8K | 9.6% | 5 | 710 | 0.63% | 8 | | May 2026 | 10.5K | 8.8% | 5 | 820 | 0.69% | 8 | | Jun 2026 | 10.6K | 9% | 5 | 780 | 0.66% | 8 | | Jul 2026 | 10.5K | 8.6% | 5 | 850 | 0.7% | 8 | | Aug 2026 | 12.6K | 10% | 5 | 850 | 0.67% | 8 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Insta360’s and OM System’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Insta360**: Measured on the search terms “insta360”, “insta360 360 camera”, “insta360 action camera”, “insta360 camera”, “insta360 com”, “insta360 go 2”, “insta360 go 3”, “insta360 lens”, “insta360 link”, “insta360 microphone”, “insta360 mirrorless”, “insta360 nano”, “insta360 near me”, “insta360 new zealand”, “insta360 nz”, “insta360 one rs”, “insta360 one x”, “insta360 one x2”, “insta360 online”, “insta360 price”, “insta360 pro”, “insta360 pro 2”, “insta360 tripod”, “insta360 web cam”, “insta360 x2”, “insta360 x3”, “insta360 x3 action camera” and “insta360 x4”, summed into one figure. - **OM System**: Measured on the search terms “explore omsystem com”, “olympus camera”, “om system”, “om system lens”, “om system mirrorless”, “om system nz”, “om system om 1”, “om system om 5”, “om system tough tg 7”, “omsystem” and “omsystem camera”, summed into one figure. - [Insta360 profile](/demand/nz/brands/insta360) - [OM System profile](/demand/nz/brands/om-system) - [All camera brands in New Zealand](/demand/nz/categories/nz-camera-brands): The set both shares are measured inside, 8 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Insta360 or OM System? In August 2026, Insta360 had more branded searches than OM System among camera brands in New Zealand. Insta360 was estimated to have 12.6K branded searches compared to OM System’s 850, and held a 10% Share of Search versus OM System’s 0.67%. ## Cite this page Brandwave. "Insta360 vs OM System: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/insta360-vs-om-system This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insta360-vs-om-system. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.