---
title: "Insomnia vs Postman: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Insomnia or Postman? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/insomnia-api-vs-postman"
publisher: "Brandwave"
---

# Insomnia vs Postman: Which is more popular by branded search in New Zealand?

Which is more popular in search, Insomnia or Postman? Compare estimated monthly branded-search demand and Share of Search inside the API development tools set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Insomnia and Postman
- **Competitive set**: API development tools
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Insomnia Share of Search**: 1.1%
- **Postman Share of Search**: 46.9%

## Which is more popular in search, Insomnia or Postman?

- In August 2026, Postman had more branded searches than Insomnia among API development tools in New Zealand. Postman was estimated to have 2.1K branded searches compared to Insomnia’s 50, and held a 46.9% Share of Search versus Insomnia’s 1.1%.
- Postman was ahead of Insomnia in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insomnia’s estimated Share of Search among API development tools in New Zealand moved from 1.5% to 1.1%, and its estimated monthly branded searches moved from 80 to 50.
- Across the 11 months ending August 2026, Postman’s estimated Share of Search among API development tools in New Zealand moved from 50.9% to 46.9%, and its estimated monthly branded searches moved from 2.7K to 2.1K.

## How did search popularity change for New Zealand API development tools in August 2026?

- In August 2026, Postman lost estimated Share of Search among API development tools in New Zealand, from 48.7% to 46.9%.
- In August 2026, Insomnia lost estimated Share of Search among API development tools in New Zealand, from 1.6% to 1.1%.

## Month by month

| Month | Insomnia estimated searches | Insomnia Share of Search | Insomnia rank | Postman estimated searches | Postman Share of Search | Postman rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 80 | 1.5% | 4 | 2.7K | 50.9% | 1 |
| Nov 2025 | 80 | 1.6% | 4 | 2.7K | 51.9% | 1 |
| Dec 2025 | 50 | 1.2% | 4 | 1.8K | 40.9% | 1 |
| Jan 2026 | 70 | 1.9% | 4 | 1.8K | 49.4% | 1 |
| Feb 2026 | 80 | 2% | 4 | 2.1K | 53.4% | 1 |
| Mar 2026 | 110 | 2.1% | 4 | 2.7K | 52.4% | 1 |
| Apr 2026 | 100 | 2.3% | 4 | 2.1K | 48.6% | 1 |
| May 2026 | 70 | 1.5% | 4 | 2.2K | 46.9% | 1 |
| Jun 2026 | 50 | 1.2% | 5 | 2.2K | 53.3% | 1 |
| Jul 2026 | 60 | 1.6% | 4 | 1.8K | 48.7% | 1 |
| Aug 2026 | 50 | 1.1% | 4 | 2.1K | 46.9% | 1 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Insomnia’s and Postman’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Insomnia**: Measured on the search terms “insomnia api”, “insomnia api client”, “insomnia api testing” and “insomnia rest”, summed into one figure.
- **Postman**: Measured on the search terms “dl postman”, “installing postman”, “postman”, “postman api client”, “postman api docs”, “postman api testing”, “postman com”, “postman near me”, “postman online” and “postman web”, summed into one figure.

- [Insomnia profile](/demand/nz/brands/insomnia-api)
- [Postman profile](/demand/nz/brands/postman)
- [All API development tools in New Zealand](/demand/nz/categories/nz-api-development-tools): The set both shares are measured inside, 5 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Insomnia or Postman?

In August 2026, Postman had more branded searches than Insomnia among API development tools in New Zealand. Postman was estimated to have 2.1K branded searches compared to Insomnia’s 50, and held a 46.9% Share of Search versus Insomnia’s 1.1%.

## Cite this page

Brandwave. "Insomnia vs Postman: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/insomnia-api-vs-postman

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insomnia-api-vs-postman. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.