---
title: "Insightly vs Pipedrive: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Insightly or Pipedrive? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/insightly-vs-pipedrive"
publisher: "Brandwave"
---

# Insightly vs Pipedrive: Which is more popular by branded search in New Zealand?

Which is more popular in search, Insightly or Pipedrive? Compare estimated monthly branded-search demand and Share of Search inside the CRM platforms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Insightly and Pipedrive
- **Competitive set**: CRM platforms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Insightly Share of Search**: 0.42%
- **Pipedrive Share of Search**: 10.8%

## Which is more popular in search, Insightly or Pipedrive?

- In August 2026, Pipedrive had more branded searches than Insightly among CRM platforms in New Zealand. Pipedrive was estimated to have 2.5K branded searches compared to Insightly’s 100, and held a 10.8% Share of Search versus Insightly’s 0.42%.
- Pipedrive was ahead of Insightly in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Insightly’s estimated Share of Search among CRM platforms in New Zealand moved from 0.75% to 0.42%, and its estimated monthly branded searches moved from 170 to 100.
- Across the 11 months ending August 2026, Pipedrive’s estimated Share of Search among CRM platforms in New Zealand moved from 13.5% to 10.8%, and its estimated monthly branded searches moved from 3.1K to 2.5K.

## How did search popularity change for New Zealand CRM platforms in August 2026?

- In August 2026, Pipedrive overtook Microsoft Dynamics 365 to rank 3rd among CRM platforms in New Zealand, at 10.8%.
- Estimated monthly branded searches for Insightly in New Zealand fell 41.2% over 11 measured months, from 170 to 100 in August 2026.

## Month by month

| Month | Insightly estimated searches | Insightly Share of Search | Insightly rank | Pipedrive estimated searches | Pipedrive Share of Search | Pipedrive rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 170 | 0.75% | 6 | 3.1K | 13.5% | 3 |
| Nov 2025 | 220 | 1% | 7 | 2.6K | 12.2% | 3 |
| Dec 2025 | 120 | 0.82% | 7 | 1.7K | 11.6% | 3 |
| Jan 2026 | 130 | 0.68% | 7 | 2.1K | 11% | 3 |
| Feb 2026 | 130 | 0.57% | 7 | 2.6K | 11.3% | 3 |
| Mar 2026 | 130 | 0.51% | 7 | 2.6K | 10.2% | 3 |
| Apr 2026 | 90 | 0.4% | 7 | 2.6K | 11.4% | 3 |
| May 2026 | 90 | 0.35% | 8 | 2.6K | 10.1% | 3 |
| Jun 2026 | 100 | 0.36% | 7 | 2.6K | 9.4% | 3 |
| Jul 2026 | 80 | 0.38% | 8 | 2.1K | 10% | 4 |
| Aug 2026 | 100 | 0.42% | 8 | 2.5K | 10.8% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Insightly’s and Pipedrive’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Insightly**: Measured on the search terms “insightly”, “insightly com”, “insightly crm”, “insightly pricing” and “insightly software”, summed into one figure.
- **Pipedrive**: Measured on the search terms “pipedrive”, “pipedrive api”, “pipedrive crm”, “pipedrive near me”, “pipedrive nz”, “pipedrive pricing” and “pipedrive software”, summed into one figure.

- [Insightly profile](/demand/nz/brands/insightly)
- [Pipedrive profile](/demand/nz/brands/pipedrive)
- [All CRM platforms in New Zealand](/demand/nz/categories/nz-crm-platforms): The set both shares are measured inside, 8 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Insightly or Pipedrive?

In August 2026, Pipedrive had more branded searches than Insightly among CRM platforms in New Zealand. Pipedrive was estimated to have 2.5K branded searches compared to Insightly’s 100, and held a 10.8% Share of Search versus Insightly’s 0.42%.

## Cite this page

Brandwave. "Insightly vs Pipedrive: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/insightly-vs-pipedrive

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/insightly-vs-pipedrive. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.