---
title: "Inside Recruitment vs Sprout People: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Inside Recruitment or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-sprout-people"
publisher: "Brandwave"
---

# Inside Recruitment vs Sprout People: Which is more popular by branded search in New Zealand?

Which is more popular in search, Inside Recruitment or Sprout People? Compare estimated monthly branded-search demand and Share of Search inside the Executive Search Firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Inside Recruitment and Sprout People
- **Competitive set**: Executive Search Firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Inside Recruitment Share of Search**: 20.8%
- **Sprout People Share of Search**: 11.9%

## Which is more popular in search, Inside Recruitment or Sprout People?

- In August 2026, Inside Recruitment had more branded searches than Sprout People among executive search firms in New Zealand. Inside Recruitment was estimated to have 490 branded searches compared to Sprout People’s 280, and held a 20.8% Share of Search versus Sprout People’s 11.9%.
- Inside Recruitment was ahead of Sprout People in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Inside Recruitment’s estimated Share of Search among executive search firms in New Zealand moved from 20% to 20.8%, and its estimated monthly branded searches held steady at 490.
- Across the 11 months ending August 2026, Sprout People’s estimated Share of Search among executive search firms in New Zealand moved from 9.8% to 11.9%, and its estimated monthly branded searches moved from 240 to 280.

## How did search popularity change for New Zealand executive search firms in August 2026?

- In August 2026, Inside Recruitment gained estimated Share of Search among executive search firms in New Zealand, from 18.1% to 20.8%.
- In August 2026, Sprout People gained estimated Share of Search among executive search firms in New Zealand, from 9.8% to 11.9%.

## Month by month

| Month | Inside Recruitment estimated searches | Inside Recruitment Share of Search | Inside Recruitment rank | Sprout People estimated searches | Sprout People Share of Search | Sprout People rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 490 | 20% | 2 | 240 | 9.8% | 6 |
| Nov 2025 | 490 | 25% | 2 | 170 | 8.7% | 5 |
| Dec 2025 | 260 | 18.7% | 4 | 110 | 7.9% | 6 |
| Jan 2026 | 490 | 21.3% | 2 | 190 | 8.3% | 6 |
| Feb 2026 | 490 | 22.9% | 2 | 160 | 7.5% | 6 |
| Mar 2026 | 730 | 25% | 2 | 290 | 9.9% | 4 |
| Apr 2026 | 490 | 21.5% | 2 | 300 | 13.2% | 4 |
| May 2026 | 600 | 25.5% | 1 | 270 | 11.5% | 5 |
| Jun 2026 | 600 | 25.8% | 2 | 210 | 9% | 5 |
| Jul 2026 | 390 | 18.1% | 3 | 210 | 9.8% | 5 |
| Aug 2026 | 490 | 20.8% | 3 | 280 | 11.9% | 5 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Inside Recruitment’s and Sprout People’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Inside Recruitment**: Measured on the search terms “Inside Recruitment” and “inside recruitment jobs”, summed into one figure.
- **Sprout People**: Measured on the search terms “Sprout People”, “sprout people nz” and “sprout recruitment”, summed into one figure.

- [Inside Recruitment profile](/demand/nz/brands/inside-recruitment-ltd)
- [Sprout People profile](/demand/nz/brands/sprout-people)
- [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 7 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Inside Recruitment or Sprout People?

In August 2026, Inside Recruitment had more branded searches than Sprout People among executive search firms in New Zealand. Inside Recruitment was estimated to have 490 branded searches compared to Sprout People’s 280, and held a 20.8% Share of Search versus Sprout People’s 11.9%.

## Cite this page

Brandwave. "Inside Recruitment vs Sprout People: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-sprout-people

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-sprout-people. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.