--- title: "Inside Recruitment vs JacksonStone & Partners: Which is searched more in New Zealand?" description: "Is Inside Recruitment or JacksonStone & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-jacksonstone-partners" publisher: "Brandwave" --- # Inside Recruitment vs JacksonStone & Partners: Which is searched more in New Zealand? Is Inside Recruitment or JacksonStone & Partners more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Executive search firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inside Recruitment and JacksonStone & Partners - **Competitive set**: Executive search firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Inside Recruitment Share of Search**: 10.7% - **JacksonStone & Partners Share of Search**: 11% ## Is Inside Recruitment or JacksonStone & Partners more popular in search? - In September 2026, Inside Recruitment and JacksonStone & Partners were level in searches among executive search firms in New Zealand, with an estimated 600 versus 620 branded searches, at 10.7% and 11% of the total. - The lead changed hands 6 times in the 12 months ending September 2026: Inside Recruitment took it in November 2025, JacksonStone & Partners took it in December 2025, Inside Recruitment took it in January 2026, JacksonStone & Partners took it in April 2026, Inside Recruitment took it in May 2026, JacksonStone & Partners took it in June 2026. - Across the 12 months ending September 2026, Inside Recruitment’s share of searches among executive search firms in New Zealand moved from 8.3% to 10.7%, and its estimated monthly branded searches moved from 490 to 600. - Across the 12 months ending September 2026, JacksonStone & Partners’ share of searches among executive search firms in New Zealand moved from 8.9% to 11%, and its estimated monthly branded searches moved from 530 to 620. ## Top executive search firms in ChatGPT and Google AI Overviews In three ChatGPT questions, JacksonStone & Partners appeared in all three answers. Inside Recruitment did not appear in any of the three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | All answers that named it | | --- | --- | --- | --- | | Kerridge & Partners | 1st | 2 of 3 | 2 of 3 | | Johnson Partners | 2nd | 2 of 3 | 2 of 3 | | Sheffield | 3rd | 2 of 3 | 2 of 3 | | Korn Ferry | 4th | 2 of 3 | 2 of 3 | | Robert Walters | 5th | 2 of 3 | 2 of 3 | | JacksonStone & Partners | 6th | 3 of 3 | 3 of 3 | | Farrow Jamieson | 7th | 1 of 3 | 1 of 3 | | Ichor Leadership Search | 8th | 1 of 3 | 1 of 3 | | Hobson Leavy | Not ranked | 0 of 3 | 0 of 3 | | Inside Recruitment | Not ranked | 0 of 3 | 0 of 3 | | Alexander James | Not ranked | 0 of 3 | 0 of 3 | | Sprout People | Not ranked | 0 of 3 | 0 of 3 | | Decipher Group | Not ranked | 0 of 3 | 0 of 3 | ## Every AI answer about executive search firms - Asked ChatGPT "Which executive search firm should I hire in New Zealand?": 1. Sheffield, 2. Farrow Jamieson, 3. JacksonStone & Partners, 4. Korn Ferry - Asked ChatGPT "What are the best executive search firms in New Zealand?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Korn Ferry, 4. Sheffield, 5. Robert Walters, 6. Ichor Leadership Search, 7. JacksonStone & Partners - Asked ChatGPT "What's the best executive search firm in New Zealand for senior leaders?": 1. Kerridge & Partners, 2. Johnson Partners, 3. Robert Walters, 4. JacksonStone & Partners Not named in any answer: Hobson Leavy, Inside Recruitment, Alexander James, Sprout People and Decipher Group. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 20, 2026. ## How did search popularity change for New Zealand executive search firms in September 2026? - In September 2026, Inside Recruitment overtook Alexander James to rank 4th among executive search firms in New Zealand, with 10.7% of the searches. - Estimated monthly branded searches for JacksonStone & Partners in New Zealand rose 17% over 12 measured months, from 530 to 620 in September 2026. ## Month by month | Month | Inside Recruitment estimated searches | Inside Recruitment Share of Search | Inside Recruitment rank | JacksonStone & Partners estimated searches | JacksonStone & Partners Share of Search | JacksonStone & Partners rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 490 | 8.3% | 4 | 530 | 8.9% | 3 | | Nov 2025 | 490 | 10% | 3 | 460 | 9.4% | 5 | | Dec 2025 | 260 | 7.4% | 8 | 280 | 8% | 5 | | Jan 2026 | 490 | 9.3% | 3 | 430 | 8.2% | 6 | | Feb 2026 | 490 | 9% | 4 | 400 | 7.3% | 6 | | Mar 2026 | 730 | 11% | 3 | 560 | 8.5% | 6 | | Apr 2026 | 490 | 8.6% | 4 | 560 | 9.9% | 3 | | May 2026 | 600 | 10.3% | 2 | 530 | 9.1% | 3 | | Jun 2026 | 600 | 10.2% | 4 | 650 | 11% | 2 | | Jul 2026 | 390 | 6.7% | 6 | 800 | 13.7% | 2 | | Aug 2026 | 490 | 8.6% | 5 | 650 | 11.4% | 2 | | Sep 2026 | 600 | 10.7% | 4 | 620 | 11% | 2 | ## How each brand is measured Brandwave collects information about searches that people make online using Inside Recruitment’s and JacksonStone & Partners’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inside Recruitment**: Measured on the search terms “Inside Recruitment” and “inside recruitment jobs”, summed into one figure. - **JacksonStone & Partners**: Measured on the search terms “jacksonstone” and “jacksonstone & partners”, summed into one figure. - [Inside Recruitment profile](/demand/nz/brands/inside-recruitment-ltd) - [JacksonStone & Partners profile](/demand/nz/brands/jacksonstone-partners) - [All executive search firms in New Zealand](/demand/nz/categories/executive-search-firms): The set both shares are measured inside, 13 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Inside Recruitment or JacksonStone & Partners more popular in search? In September 2026, Inside Recruitment and JacksonStone & Partners were level in searches among executive search firms in New Zealand, with an estimated 600 versus 620 branded searches, at 10.7% and 11% of the total. ## Cite this page Brandwave. "Inside Recruitment vs JacksonStone & Partners: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-jacksonstone-partners This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/inside-recruitment-ltd-vs-jacksonstone-partners. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.