---
title: "Innovest vs My Mortgage: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Innovest or My Mortgage? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/innovest-vs-my-mortgage"
publisher: "Brandwave"
---

# Innovest vs My Mortgage: Which is more popular by branded search in New Zealand?

Which is more popular in search, Innovest or My Mortgage? Compare estimated monthly branded-search demand and Share of Search inside the Hamilton mortgage advisers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Innovest and My Mortgage
- **Competitive set**: Hamilton mortgage advisers
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Innovest Share of Search**: 1.4%
- **My Mortgage Share of Search**: 3.9%

## Which is more popular in search, Innovest or My Mortgage?

- In August 2026, My Mortgage had more branded searches than Innovest among hamilton mortgage advisers in New Zealand. My Mortgage was estimated to have 300 branded searches compared to Innovest’s 110, and held a 3.9% Share of Search versus Innovest’s 1.4%.
- My Mortgage was ahead of Innovest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Innovest’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 1.3% to 1.4%, and its estimated monthly branded searches held steady at 110.
- Across the 11 months ending August 2026, My Mortgage’s estimated Share of Search among hamilton mortgage advisers in New Zealand moved from 4% to 3.9%, and its estimated monthly branded searches moved from 350 to 300.

## How did search popularity change for New Zealand hamilton mortgage advisers in August 2026?

- In August 2026, My Mortgage gained estimated Share of Search among hamilton mortgage advisers in New Zealand, from 3.1% to 3.9%.

## Month by month

| Month | Innovest estimated searches | Innovest Share of Search | Innovest rank | My Mortgage estimated searches | My Mortgage Share of Search | My Mortgage rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 110 | 1.3% | 4 | 350 | 4% | 3 |
| Nov 2025 | 90 | 1.1% | 4 | 270 | 3.2% | 3 |
| Dec 2025 | 90 | 1.4% | 4 | 220 | 3.3% | 3 |
| Jan 2026 | 90 | 1.1% | 4 | 300 | 3.8% | 3 |
| Feb 2026 | 90 | 1.1% | 4 | 270 | 3.2% | 3 |
| Mar 2026 | 110 | 1.3% | 4 | 410 | 4.7% | 3 |
| Apr 2026 | 140 | 2% | 4 | 270 | 3.8% | 3 |
| May 2026 | 170 | 2.1% | 4 | 360 | 4.4% | 3 |
| Jun 2026 | 110 | 1.6% | 4 | 370 | 5.2% | 3 |
| Jul 2026 | 90 | 1.2% | 4 | 240 | 3.1% | 3 |
| Aug 2026 | 110 | 1.4% | 4 | 300 | 3.9% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Innovest’s and My Mortgage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Innovest**: Measured on the search term “innovest”.
- **My Mortgage**: Measured on the search terms “my mortgage”, “my mortgage brokers”, “my mortgage cambridge”, “my mortgage nz” and “mymortgage”, summed into one figure.

- [Innovest profile](/demand/nz/brands/innovest)
- [My Mortgage profile](/demand/nz/brands/my-mortgage)
- [All hamilton mortgage advisers in New Zealand](/demand/nz/categories/nz-hamilton-mortgage-advisers): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Innovest or My Mortgage?

In August 2026, My Mortgage had more branded searches than Innovest among hamilton mortgage advisers in New Zealand. My Mortgage was estimated to have 300 branded searches compared to Innovest’s 110, and held a 3.9% Share of Search versus Innovest’s 1.4%.

## Cite this page

Brandwave. "Innovest vs My Mortgage: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/innovest-vs-my-mortgage

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/innovest-vs-my-mortgage. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.