--- title: "Innit Creative Films vs Lumiere: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Innit Creative Films or Lumiere? Compare estimated monthly branded-search demand and Share of Search inside the Nelson video production companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/innit-creative-films-vs-lumiere" publisher: "Brandwave" --- # Innit Creative Films vs Lumiere: Which is more popular by branded search in New Zealand? Which is more popular in search, Innit Creative Films or Lumiere? Compare estimated monthly branded-search demand and Share of Search inside the Nelson video production companies set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innit Creative Films and Lumiere - **Competitive set**: Nelson video production companies - **Market**: New Zealand - **Month measured**: Aug 2026 - **Innit Creative Films Share of Search**: 27.3% - **Lumiere Share of Search**: 45.5% ## Which is more popular in search, Innit Creative Films or Lumiere? - In August 2026, Lumiere had more branded searches than Innit Creative Films among nelson video production companies in New Zealand. Lumiere was estimated to have 50 branded searches compared to Innit Creative Films’ 30, and held a 45.5% Share of Search versus Innit Creative Films’ 27.3%. - Lumiere was ahead of Innit Creative Films in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Innit Creative Films’ estimated Share of Search among nelson video production companies in New Zealand moved from 9.1% to 27.3%, and its estimated monthly branded searches moved from 10 to 30. - Across the 11 months ending August 2026, Lumiere’s estimated Share of Search among nelson video production companies in New Zealand held steady at 45.5%, and its estimated monthly branded searches held steady at 50. ## How did search popularity change for New Zealand nelson video production companies in August 2026? - In August 2026, Lumiere gained estimated Share of Search among nelson video production companies in New Zealand, from 36.4% to 45.5%. - Estimated monthly branded searches for Innit Creative Films in New Zealand rose 200% over 11 measured months, from 10 to 30 in August 2026. ## Month by month | Month | Innit Creative Films estimated searches | Innit Creative Films Share of Search | Innit Creative Films rank | Lumiere estimated searches | Lumiere Share of Search | Lumiere rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 10 | 9.1% | 3 | 50 | 45.5% | 1 | | Nov 2025 | 20 | 15.4% | 2 | 60 | 46.2% | 1 | | Dec 2025 | 30 | 33.3% | 1 | 30 | 33.3% | 2 | | Jan 2026 | 30 | 21.4% | 2 | 50 | 35.7% | 1 | | Feb 2026 | 30 | 25% | 2 | 50 | 41.7% | 1 | | Mar 2026 | 30 | 27.3% | 1 | 30 | 27.3% | 2 | | Apr 2026 | 30 | 23.1% | 2 | 50 | 38.5% | 1 | | May 2026 | 20 | 22.2% | 2 | 30 | 33.3% | 1 | | Jun 2026 | 30 | 30% | 1 | 30 | 30% | 2 | | Jul 2026 | 30 | 27.3% | 2 | 40 | 36.4% | 1 | | Aug 2026 | 30 | 27.3% | 2 | 50 | 45.5% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Innit Creative Films’ and Lumiere’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innit Creative Films**: Measured on the search term “innit creative”. - **Lumiere**: Measured on the search terms “lumiere nelson”, “lumiere nz”, “lumiere video” and “lumiere.nz”, summed into one figure. - [Innit Creative Films profile](/demand/nz/brands/innit-creative-films) - [Lumiere profile](/demand/nz/brands/lumiere) - [All nelson video production companies in New Zealand](/demand/nz/categories/nz-nelson-video-production-companies): The set both shares are measured inside, 6 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Innit Creative Films or Lumiere? In August 2026, Lumiere had more branded searches than Innit Creative Films among nelson video production companies in New Zealand. Lumiere was estimated to have 50 branded searches compared to Innit Creative Films’ 30, and held a 45.5% Share of Search versus Innit Creative Films’ 27.3%. ## Cite this page Brandwave. "Innit Creative Films vs Lumiere: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/innit-creative-films-vs-lumiere This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/innit-creative-films-vs-lumiere. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.