--- title: "Innisfree vs SKIN1004: Which is searched more in New Zealand?" description: "Is Innisfree or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/innisfree-vs-skin1004" publisher: "Brandwave" --- # Innisfree vs SKIN1004: Which is searched more in New Zealand? Is Innisfree or SKIN1004 more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Korean skincare brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Innisfree and SKIN1004 - **Competitive set**: Korean skincare brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Innisfree Share of Search**: 2.9% - **SKIN1004 Share of Search**: 3.2% ## Is Innisfree or SKIN1004 more popular in search? - In September 2026, Innisfree and SKIN1004 were level in searches among korean skincare brands in New Zealand, with an estimated 770 versus 830 branded searches, at 2.9% and 3.2% of the total. - The lead changed hands 5 times in the 12 months ending September 2026: SKIN1004 took it in November 2025, Innisfree took it in May 2026, SKIN1004 took it in June 2026, Innisfree took it in August 2026, SKIN1004 took it in September 2026. - Across the 12 months ending September 2026, Innisfree’s share of searches among korean skincare brands in New Zealand moved from 3.5% to 2.9%, and its estimated monthly branded searches moved from 640 to 770. - Across the 12 months ending September 2026, SKIN1004’s share of searches among korean skincare brands in New Zealand moved from 3.3% to 3.2%, and its estimated monthly branded searches moved from 610 to 830. ## Top korean skincare brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, SKIN1004 was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Innisfree was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. SKIN1004 was listed before Innisfree in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Beauty of Joseon | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | COSRX | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | Anua | 3rd | 2 of 3 | 1 of 2 | 3 of 5 | | SKIN1004 | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Round Lab | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Innisfree | 6th | 0 of 3 | 1 of 2 | 1 of 5 | | Laneige | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about korean skincare brands - Asked ChatGPT "Which Korean skincare brand should I buy in New Zealand?": 1. Beauty of Joseon, 2. COSRX, 3. Anua, 4. SKIN1004, 5. Round Lab - Asked ChatGPT "What are the best Korean skincare brands in New Zealand?": 1. Beauty of Joseon, 2. COSRX, 3. SKIN1004, 4. Round Lab, 5. Anua - Asked ChatGPT "What's the best Korean skincare brand in New Zealand for sensitive skin?": 1. SKIN1004 - Searched Google, AI Overview "best korean skincare": 1. COSRX, 2. Beauty of Joseon, 3. Anua, 4. Innisfree - Searched Google, AI Overview "sensitive skin skincare": named none of the brands we track Not named in any answer: Laneige. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand korean skincare brands in September 2026? - In September 2026, Innisfree lost share of searches among korean skincare brands in New Zealand, from 4.4% to 2.9%. - In September 2026, SKIN1004 lost share of searches among korean skincare brands in New Zealand, from 4% to 3.2%. ## Month by month | Month | Innisfree estimated searches | Innisfree Share of Search | Innisfree rank | SKIN1004 estimated searches | SKIN1004 Share of Search | SKIN1004 rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 640 | 3.5% | 5 | 610 | 3.3% | 6 | | Nov 2025 | 630 | 2.7% | 7 | 1K | 4.5% | 5 | | Dec 2025 | 620 | 2.8% | 7 | 920 | 4.2% | 5 | | Jan 2026 | 640 | 3% | 7 | 930 | 4.3% | 5 | | Feb 2026 | 540 | 2.9% | 7 | 620 | 3.4% | 6 | | Mar 2026 | 640 | 3.1% | 7 | 760 | 3.6% | 6 | | Apr 2026 | 710 | 3.4% | 7 | 790 | 3.7% | 6 | | May 2026 | 840 | 3.7% | 5 | 790 | 3.5% | 7 | | Jun 2026 | 750 | 3.4% | 7 | 790 | 3.5% | 6 | | Jul 2026 | 830 | 3.6% | 7 | 970 | 4.2% | 6 | | Aug 2026 | 1.1K | 4.4% | 6 | 970 | 4% | 7 | | Sep 2026 | 770 | 2.9% | 7 | 830 | 3.2% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Innisfree’s and SKIN1004’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Innisfree**: Measured on the search terms “innisfree”, “innisfree lip balm”, “innisfree powder”, “innisfree retinol”, “innisfree serum”, “innisfree skincare”, “innisfree spf”, “innisfree super volcanic” and “innisfree toner”, summed into one figure. - **SKIN1004**: Measured on the search terms “skin1004” and “skin1004 serum”, summed into one figure. - [Innisfree profile](/demand/nz/brands/innisfree) - [SKIN1004 profile](/demand/nz/brands/skin1004) - [All korean skincare brands in New Zealand](/demand/nz/categories/nz-korean-skincare-brands): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Innisfree or SKIN1004 more popular in search? In September 2026, Innisfree and SKIN1004 were level in searches among korean skincare brands in New Zealand, with an estimated 770 versus 830 branded searches, at 2.9% and 3.2% of the total. ## Cite this page Brandwave. "Innisfree vs SKIN1004: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/innisfree-vs-skin1004 This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/innisfree-vs-skin1004. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.