--- title: "Inkbird vs Thermapen: Which is searched more in New Zealand?" description: "Is Inkbird or Thermapen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/inkbird-vs-thermapen" publisher: "Brandwave" --- # Inkbird vs Thermapen: Which is searched more in New Zealand? Is Inkbird or Thermapen more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Food thermometer brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inkbird and Thermapen - **Competitive set**: Food thermometer brands - **Market**: New Zealand - **Month measured**: Sep 2026 - **Inkbird Share of Search**: 18.6% - **Thermapen Share of Search**: 12.2% ## Is Inkbird or Thermapen more popular in search? - In September 2026, Inkbird had more branded searches than Thermapen among food thermometer brands in New Zealand. Inkbird had about 350 branded searches, while Thermapen had 230. Inkbird made up 18.6% of all food thermometer brand searches we track, and Thermapen accounted for 12.2%. - Inkbird was ahead of Thermapen in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Inkbird’s share of searches among food thermometer brands in New Zealand moved from 19.7% to 18.6%, and its estimated monthly branded searches moved from 360 to 350. - Across the 12 months ending September 2026, Thermapen’s share of searches among food thermometer brands in New Zealand moved from 10.4% to 12.2%, and its estimated monthly branded searches moved from 190 to 230. ## Top food thermometer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Inkbird was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Thermapen was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thermapen was listed before Inkbird in three out of four answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | ThermoPro | 1st | 2 of 3 | 1 of 2 | 3 of 5 | | Thermapen | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | ThermoWorks | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Meater | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Inkbird | 5th | 1 of 3 | 2 of 2 | 3 of 5 | ## Every AI answer about food thermometer brands - Asked ChatGPT "Which food thermometer brand should I buy in New Zealand?": 1. ThermoWorks, 2. ThermoPro, 3. Meater, 4. Thermapen - Asked ChatGPT "What are the best food thermometer brands in New Zealand?": 1. Thermapen, 2. ThermoWorks, 3. Meater, 4. Inkbird - Asked ChatGPT "What's the best food thermometer brand in New Zealand for safe cooking?": 1. Thermapen, 2. ThermoPro, 3. ThermoWorks - Searched Google, AI Overview "food thermometer nz": 1. Inkbird - Searched Google, AI Overview "instant read thermometer": 1. ThermoPro, 2. Inkbird Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand food thermometer brands in September 2026? - In September 2026, Thermapen lost share of searches among food thermometer brands in New Zealand, from 15.3% to 12.2%. - In September 2026, Inkbird lost share of searches among food thermometer brands in New Zealand, from 19.7% to 18.6%. ## Month by month | Month | Inkbird estimated searches | Inkbird Share of Search | Inkbird rank | Thermapen estimated searches | Thermapen Share of Search | Thermapen rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 360 | 19.7% | 2 | 190 | 10.4% | 3 | | Nov 2025 | 340 | 12.6% | 2 | 330 | 12.2% | 3 | | Dec 2025 | 510 | 11% | 2 | 410 | 8.8% | 3 | | Jan 2026 | 390 | 15.2% | 2 | 240 | 9.3% | 3 | | Feb 2026 | 240 | 15% | 2 | 150 | 9.4% | 3 | | Mar 2026 | 280 | 16.8% | 2 | 160 | 9.6% | 3 | | Apr 2026 | 250 | 15.2% | 2 | 150 | 9.1% | 3 | | May 2026 | 330 | 18.1% | 2 | 230 | 12.6% | 3 | | Jun 2026 | 290 | 17% | 2 | 180 | 10.5% | 3 | | Jul 2026 | 370 | 20.7% | 2 | 220 | 12.3% | 3 | | Aug 2026 | 360 | 19.7% | 2 | 280 | 15.3% | 3 | | Sep 2026 | 350 | 18.6% | 2 | 230 | 12.2% | 3 | ## How each brand is measured Brandwave collects information about searches that people make online using Inkbird’s and Thermapen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inkbird**: Measured on the search terms “inkbird” and “inkbird sous vide”, summed into one figure. - **Thermapen**: Measured on the search terms “thermapen” and “thermapen thermometer”, summed into one figure. - [Inkbird profile](/demand/nz/brands/inkbird) - [Thermapen profile](/demand/nz/brands/thermapen) - [All food thermometer brands in New Zealand](/demand/nz/categories/nz-food-thermometer-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Inkbird or Thermapen more popular in search? In September 2026, Inkbird had more branded searches than Thermapen among food thermometer brands in New Zealand. Inkbird had about 350 branded searches, while Thermapen had 230. Inkbird made up 18.6% of all food thermometer brand searches we track, and Thermapen accounted for 12.2%. ## Cite this page Brandwave. "Inkbird vs Thermapen: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/inkbird-vs-thermapen This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/inkbird-vs-thermapen. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.