--- title: "Initio Insurance vs State Insurance: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Initio Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-state-insurance" publisher: "Brandwave" --- # Initio Insurance vs State Insurance: Which is more popular by branded search in New Zealand? Which is more popular in search, Initio Insurance or State Insurance? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Initio Insurance and State Insurance - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Initio Insurance Share of Search**: 0.67% - **State Insurance Share of Search**: 14.9% ## Which is more popular in search, Initio Insurance or State Insurance? - In August 2026, State Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to Initio Insurance’s 2.2K, and held a 14.9% Share of Search versus Initio Insurance’s 0.67%. - State Insurance was ahead of Initio Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 0.7% to 0.67%, and its estimated monthly branded searches held steady at 2.2K. - Across the 11 months ending August 2026, State Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 15.3% to 14.9%, and its estimated monthly branded searches moved from 48.9K to 49.1K. ## How did search popularity change for New Zealand car and home insurers in August 2026? Neither Initio Insurance nor State Insurance moved beyond provider rounding among car and home insurers in Aug 2026. ## Month by month | Month | Initio Insurance estimated searches | Initio Insurance Share of Search | Initio Insurance rank | State Insurance estimated searches | State Insurance Share of Search | State Insurance rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 0.7% | 10 | 48.9K | 15.3% | 4 | | Nov 2025 | 2.2K | 0.68% | 10 | 48.4K | 14.7% | 4 | | Dec 2025 | 1.9K | 0.61% | 10 | 48.2K | 15% | 4 | | Jan 2026 | 2.3K | 0.62% | 10 | 59.3K | 16.1% | 4 | | Feb 2026 | 2.8K | 0.78% | 10 | 48.8K | 13.7% | 4 | | Mar 2026 | 2.9K | 0.74% | 10 | 59.2K | 15.4% | 4 | | Apr 2026 | 2.8K | 0.86% | 10 | 48.5K | 14.7% | 4 | | May 2026 | 2.8K | 0.86% | 10 | 48.8K | 14.9% | 4 | | Jun 2026 | 2.8K | 0.84% | 10 | 49.9K | 15% | 4 | | Jul 2026 | 2.2K | 0.67% | 10 | 48.6K | 14.8% | 4 | | Aug 2026 | 2.2K | 0.67% | 10 | 49.1K | 14.9% | 4 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Initio Insurance’s and State Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Initio Insurance**: Measured on the search terms “initio car insurance”, “initio contents insurance”, “initio home insurance”, “initio house insurance”, “Initio Insurance”, “initio insurance nz” and “initio landlord insurance”, summed into one figure. - **State Insurance**: Measured on the search terms “car insurance by state”, “contents insurance state”, “home insurance state”, “house insurance state”, “state car insurance”, “state car insurance nz”, “state contents insurance”, “state home insurance”, “state house insurance”, “State Insurance”, “state insurance car”, “state insurance contents”, “state insurance home insurance”, “state insurance house insurance”, “state insurance new zealand”, “state insurance nz”, “state insurance travel”, “state insurance travel insurance”, “state landlord insurance”, “state travel insurance”, “state travel insurance nz”, “state vehicle insurance” and “travel insurance state”, summed into one figure. - [Initio Insurance profile](/demand/nz/brands/initio-insurance) - [State Insurance profile](/demand/nz/brands/state-insurance) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Initio Insurance or State Insurance? In August 2026, State Insurance had more branded searches than Initio Insurance among car and home insurers in New Zealand. State Insurance was estimated to have 49.1K branded searches compared to Initio Insurance’s 2.2K, and held a 14.9% Share of Search versus Initio Insurance’s 0.67%. ## Cite this page Brandwave. "Initio Insurance vs State Insurance: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-state-insurance This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-state-insurance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.