--- title: "Initio Insurance vs Star Insure: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Initio Insurance or Star Insure? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-star-insure" publisher: "Brandwave" --- # Initio Insurance vs Star Insure: Which is more popular by branded search in New Zealand? Which is more popular in search, Initio Insurance or Star Insure? Compare estimated monthly branded-search demand and Share of Search inside the car and home insurers set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Initio Insurance and Star Insure - **Competitive set**: car and home insurers - **Market**: New Zealand - **Month measured**: Aug 2026 - **Initio Insurance Share of Search**: 0.67% - **Star Insure Share of Search**: 1.3% ## Which is more popular in search, Initio Insurance or Star Insure? - In August 2026, Star Insure had more branded searches than Initio Insurance among car and home insurers in New Zealand. Star Insure was estimated to have 4.2K branded searches compared to Initio Insurance’s 2.2K, and held a 1.3% Share of Search versus Initio Insurance’s 0.67%. - Star Insure was ahead of Initio Insurance in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Initio Insurance’s estimated Share of Search among car and home insurers in New Zealand moved from 0.7% to 0.67%, and its estimated monthly branded searches held steady at 2.2K. - Across the 11 months ending August 2026, Star Insure’s estimated Share of Search among car and home insurers in New Zealand moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 4.5K to 4.2K. ## How did search popularity change for New Zealand car and home insurers in August 2026? Neither Initio Insurance nor Star Insure moved beyond provider rounding among car and home insurers in Aug 2026. ## Month by month | Month | Initio Insurance estimated searches | Initio Insurance Share of Search | Initio Insurance rank | Star Insure estimated searches | Star Insure Share of Search | Star Insure rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 2.2K | 0.7% | 10 | 4.5K | 1.4% | 9 | | Nov 2025 | 2.2K | 0.68% | 10 | 4.5K | 1.4% | 9 | | Dec 2025 | 1.9K | 0.61% | 10 | 4.5K | 1.4% | 9 | | Jan 2026 | 2.3K | 0.62% | 10 | 4.5K | 1.2% | 9 | | Feb 2026 | 2.8K | 0.78% | 10 | 4.8K | 1.4% | 9 | | Mar 2026 | 2.9K | 0.74% | 10 | 5.2K | 1.4% | 9 | | Apr 2026 | 2.8K | 0.86% | 10 | 4.2K | 1.3% | 9 | | May 2026 | 2.8K | 0.86% | 10 | 4.9K | 1.5% | 9 | | Jun 2026 | 2.8K | 0.84% | 10 | 4.2K | 1.3% | 9 | | Jul 2026 | 2.2K | 0.67% | 10 | 4.2K | 1.3% | 9 | | Aug 2026 | 2.2K | 0.67% | 10 | 4.2K | 1.3% | 9 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Initio Insurance’s and Star Insure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Initio Insurance**: Measured on the search terms “initio car insurance”, “initio contents insurance”, “initio home insurance”, “initio house insurance”, “Initio Insurance”, “initio insurance nz” and “initio landlord insurance”, summed into one figure. - **Star Insure**: Measured on the search terms “Star Insurance”, “star insurance new zealand”, “star insurance nz”, “star insurance specialists” and “star insure”, summed into one figure. - [Initio Insurance profile](/demand/nz/brands/initio-insurance) - [Star Insure profile](/demand/nz/brands/star-insure) - [All car and home insurers in New Zealand](/demand/nz/categories/nz-car-and-home-insurers): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Initio Insurance or Star Insure? In August 2026, Star Insure had more branded searches than Initio Insurance among car and home insurers in New Zealand. Star Insure was estimated to have 4.2K branded searches compared to Initio Insurance’s 2.2K, and held a 1.3% Share of Search versus Initio Insurance’s 0.67%. ## Cite this page Brandwave. "Initio Insurance vs Star Insure: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-star-insure This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/initio-insurance-vs-star-insure. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.