--- title: "Ingrid Starnes vs Kowtow: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Ingrid Starnes or Kowtow? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ingrid-starnes-vs-kowtow" publisher: "Brandwave" --- # Ingrid Starnes vs Kowtow: Which is more popular by branded search in New Zealand? Which is more popular in search, Ingrid Starnes or Kowtow? Compare estimated monthly branded-search demand and Share of Search inside the designer fashion labels set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ingrid Starnes and Kowtow - **Competitive set**: designer fashion labels - **Market**: New Zealand - **Month measured**: Aug 2026 - **Ingrid Starnes Share of Search**: 0.24% - **Kowtow Share of Search**: 7.4% ## Which is more popular in search, Ingrid Starnes or Kowtow? - In August 2026, Kowtow had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Kowtow was estimated to have 5.8K branded searches compared to Ingrid Starnes’ 190, and held a 7.4% Share of Search versus Ingrid Starnes’ 0.24%. - Kowtow was ahead of Ingrid Starnes in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Ingrid Starnes’ estimated Share of Search among designer fashion labels in New Zealand moved from 0.35% to 0.24%, and its estimated monthly branded searches moved from 250 to 190. - Across the 11 months ending August 2026, Kowtow’s estimated Share of Search among designer fashion labels in New Zealand moved from 9.4% to 7.4%, and its estimated monthly branded searches moved from 6.8K to 5.8K. ## How did search popularity change for New Zealand designer fashion labels in August 2026? - In August 2026, Caitlin Crisp overtook Kowtow to rank 2nd among designer fashion labels in New Zealand, at 15.3%. - In August 2026, Kowtow lost estimated Share of Search among designer fashion labels in New Zealand, from 10% to 7.4%. - Estimated monthly branded searches for Ingrid Starnes in New Zealand fell 24% over 11 measured months, from 250 to 190 in August 2026. ## Month by month | Month | Ingrid Starnes estimated searches | Ingrid Starnes Share of Search | Ingrid Starnes rank | Kowtow estimated searches | Kowtow Share of Search | Kowtow rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 250 | 0.35% | 10 | 6.8K | 9.4% | 5 | | Nov 2025 | 290 | 0.32% | 10 | 8.1K | 9% | 5 | | Dec 2025 | 240 | 0.29% | 10 | 6.8K | 8.1% | 5 | | Jan 2026 | 240 | 0.32% | 10 | 6.8K | 9.2% | 4 | | Feb 2026 | 230 | 0.35% | 10 | 6.3K | 9.7% | 5 | | Mar 2026 | 250 | 0.31% | 10 | 7.7K | 9.6% | 3 | | Apr 2026 | 240 | 0.32% | 10 | 8.6K | 11.7% | 2 | | May 2026 | 240 | 0.36% | 10 | 6.6K | 9.8% | 4 | | Jun 2026 | 250 | 0.38% | 10 | 6.8K | 10.4% | 3 | | Jul 2026 | 180 | 0.26% | 10 | 6.8K | 10% | 4 | | Aug 2026 | 190 | 0.24% | 10 | 5.8K | 7.4% | 5 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Ingrid Starnes’ and Kowtow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ingrid Starnes**: Measured on the search terms “ingrid starnes”, “ingrid starnes dress”, “ingrid starnes near me”, “ingrid starnes online”, “ingrid starnes sale” and “ingridstarnes”, summed into one figure. - **Kowtow**: Measured on the search terms “kowtow apron dress”, “kowtow archive sale”, “kowtow black dress”, “kowtow clothing”, “kowtow dress”, “kowtow nz”, “kowtow sale”, “kowtow study dress”, “kowtow swing dress” and “kowtow wrap dress”, summed into one figure. - [Ingrid Starnes profile](/demand/nz/brands/ingrid-starnes) - [Kowtow profile](/demand/nz/brands/kowtow) - [All designer fashion labels in New Zealand](/demand/nz/categories/nz-designer-fashion-labels): The set both shares are measured inside, 10 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Ingrid Starnes or Kowtow? In August 2026, Kowtow had more branded searches than Ingrid Starnes among designer fashion labels in New Zealand. Kowtow was estimated to have 5.8K branded searches compared to Ingrid Starnes’ 190, and held a 7.4% Share of Search versus Ingrid Starnes’ 0.24%. ## Cite this page Brandwave. "Ingrid Starnes vs Kowtow: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ingrid-starnes-vs-kowtow This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ingrid-starnes-vs-kowtow. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.