--- title: "Inghams vs Waitoa: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Inghams or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/inghams-vs-waitoa" publisher: "Brandwave" --- # Inghams vs Waitoa: Which is more popular by branded search in New Zealand? Which is more popular in search, Inghams or Waitoa? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inghams and Waitoa - **Competitive set**: Chicken brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Inghams Share of Search**: 25% - **Waitoa Share of Search**: 13.4% ## Which is more popular in search, Inghams or Waitoa? - In August 2026, Inghams had more branded searches than Waitoa among chicken brands in New Zealand. Inghams was estimated to have 3.9K branded searches compared to Waitoa’s 2.1K, and held a 25% Share of Search versus Waitoa’s 13.4%. - Inghams was ahead of Waitoa in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand moved from 30.3% to 25%, and its estimated monthly branded searches moved from 4.4K to 3.9K. - Across the 11 months ending August 2026, Waitoa’s estimated Share of Search among chicken brands in New Zealand moved from 9.5% to 13.4%, and its estimated monthly branded searches moved from 1.4K to 2.1K. ## How did search popularity change for New Zealand chicken brands in August 2026? - In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%. - Estimated monthly branded searches for Waitoa in New Zealand rose 53.3% over 11 measured months, from 1.4K to 2.1K in August 2026. ## Month by month | Month | Inghams estimated searches | Inghams Share of Search | Inghams rank | Waitoa estimated searches | Waitoa Share of Search | Waitoa rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 30.3% | 2 | 1.4K | 9.5% | 3 | | Nov 2025 | 4.3K | 30.7% | 2 | 1.5K | 10.6% | 3 | | Dec 2025 | 3.3K | 27% | 2 | 1.3K | 10.8% | 3 | | Jan 2026 | 3.8K | 28.8% | 2 | 1.5K | 11.5% | 3 | | Feb 2026 | 3.7K | 28.5% | 2 | 1.6K | 12.1% | 3 | | Mar 2026 | 3.9K | 27.7% | 2 | 1.5K | 10.5% | 3 | | Apr 2026 | 3.6K | 28.1% | 2 | 1.5K | 11.5% | 3 | | May 2026 | 4.5K | 29.5% | 2 | 1.9K | 12.9% | 3 | | Jun 2026 | 3.8K | 28.6% | 2 | 1.6K | 12.1% | 3 | | Jul 2026 | 3.7K | 25.8% | 2 | 2K | 13.7% | 3 | | Aug 2026 | 3.9K | 25% | 2 | 2.1K | 13.4% | 3 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Inghams’ and Waitoa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inghams**: Measured on the search terms “inghams”, “inghams butterfly chicken”, “inghams chicken”, “inghams chicken breast”, “inghams chicken chipees”, “inghams chicken kiev”, “inghams co nz”, “inghams enterprises pty ltd”, “inghams frozen chicken”, “inghams near me”, “inghams nuggets”, “inghams nz”, “inghams online”, “inghams whole chicken” and “inghams wing dings”, summed into one figure. - **Waitoa**: Measured on the search terms “waitoa butterfly chicken”, “waitoa chicken”, “waitoa chicken breast”, “waitoa chicken kiev”, “waitoa chicken nuggets”, “waitoa chicken sausages”, “waitoa free range chicken”, “waitoa gluten free chicken nuggets”, “waitoa karaage chicken” and “waitoa roast chicken”, summed into one figure. - [Inghams profile](/demand/nz/brands/inghams) - [Waitoa profile](/demand/nz/brands/waitoa) - [All chicken brands in New Zealand](/demand/nz/categories/nz-chicken-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Inghams or Waitoa? In August 2026, Inghams had more branded searches than Waitoa among chicken brands in New Zealand. Inghams was estimated to have 3.9K branded searches compared to Waitoa’s 2.1K, and held a 25% Share of Search versus Waitoa’s 13.4%. ## Cite this page Brandwave. "Inghams vs Waitoa: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/inghams-vs-waitoa This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/inghams-vs-waitoa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.