--- title: "Inghams vs Tegel: Which is more popular by branded search in New Zealand?" description: "Which is more popular in search, Inghams or Tegel? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/inghams-vs-tegel" publisher: "Brandwave" --- # Inghams vs Tegel: Which is more popular by branded search in New Zealand? Which is more popular in search, Inghams or Tegel? Compare estimated monthly branded-search demand and Share of Search inside the Chicken brands set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Inghams and Tegel - **Competitive set**: Chicken brands - **Market**: New Zealand - **Month measured**: Aug 2026 - **Inghams Share of Search**: 25% - **Tegel Share of Search**: 47.2% ## Which is more popular in search, Inghams or Tegel? - In August 2026, Tegel had more branded searches than Inghams among chicken brands in New Zealand. Tegel was estimated to have 7.4K branded searches compared to Inghams’ 3.9K, and held a 47.2% Share of Search versus Inghams’ 25%. - Tegel was ahead of Inghams in every measured month of the 11 months ending August 2026. - Across the 11 months ending August 2026, Inghams’ estimated Share of Search among chicken brands in New Zealand moved from 30.3% to 25%, and its estimated monthly branded searches moved from 4.4K to 3.9K. - Across the 11 months ending August 2026, Tegel’s estimated Share of Search among chicken brands in New Zealand moved from 46.1% to 47.2%, and its estimated monthly branded searches moved from 6.7K to 7.4K. ## How did search popularity change for New Zealand chicken brands in August 2026? - In August 2026, Tegel gained estimated Share of Search among chicken brands in New Zealand, from 45.9% to 47.2%. - In August 2026, Inghams lost estimated Share of Search among chicken brands in New Zealand, from 25.8% to 25%. ## Month by month | Month | Inghams estimated searches | Inghams Share of Search | Inghams rank | Tegel estimated searches | Tegel Share of Search | Tegel rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 4.4K | 30.3% | 2 | 6.7K | 46.1% | 1 | | Nov 2025 | 4.3K | 30.7% | 2 | 6.4K | 45.9% | 1 | | Dec 2025 | 3.3K | 27% | 2 | 5.8K | 47.9% | 1 | | Jan 2026 | 3.8K | 28.8% | 2 | 6.1K | 46.2% | 1 | | Feb 2026 | 3.7K | 28.5% | 2 | 6.1K | 47% | 1 | | Mar 2026 | 3.9K | 27.7% | 2 | 6.9K | 49.2% | 1 | | Apr 2026 | 3.6K | 28.1% | 2 | 6.1K | 47.8% | 1 | | May 2026 | 4.5K | 29.5% | 2 | 6.9K | 45.7% | 1 | | Jun 2026 | 3.8K | 28.6% | 2 | 6.4K | 47.8% | 1 | | Jul 2026 | 3.7K | 25.8% | 2 | 6.6K | 45.9% | 1 | | Aug 2026 | 3.9K | 25% | 2 | 7.4K | 47.2% | 1 | | Sep 2026 | — | — | — | — | — | — | ## How each brand is measured Brandwave collects information about searches that people make online using Inghams’ and Tegel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Inghams**: Measured on the search terms “inghams”, “inghams butterfly chicken”, “inghams chicken”, “inghams chicken breast”, “inghams chicken chipees”, “inghams chicken kiev”, “inghams co nz”, “inghams enterprises pty ltd”, “inghams frozen chicken”, “inghams near me”, “inghams nuggets”, “inghams nz”, “inghams online”, “inghams whole chicken” and “inghams wing dings”, summed into one figure. - **Tegel**: Measured on the search terms “tegel”, “tegel chicken”, “tegel chicken breast”, “tegel co nz”, “tegel near me”, “tegel nuggets”, “tegel nz” and “tegel online”, summed into one figure. - [Inghams profile](/demand/nz/brands/inghams) - [Tegel profile](/demand/nz/brands/tegel) - [All chicken brands in New Zealand](/demand/nz/categories/nz-chicken-brands): The set both shares are measured inside, 5 brands. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Which is more popular in search, Inghams or Tegel? In August 2026, Tegel had more branded searches than Inghams among chicken brands in New Zealand. Tegel was estimated to have 7.4K branded searches compared to Inghams’ 3.9K, and held a 47.2% Share of Search versus Inghams’ 25%. ## Cite this page Brandwave. "Inghams vs Tegel: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/inghams-vs-tegel This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/inghams-vs-tegel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.