---
title: "Ingham Mora vs PKF Tauranga: Which is more popular by branded search in New Zealand?"
description: "Which is more popular in search, Ingham Mora or PKF Tauranga? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-pkf-tauranga"
publisher: "Brandwave"
---

# Ingham Mora vs PKF Tauranga: Which is more popular by branded search in New Zealand?

Which is more popular in search, Ingham Mora or PKF Tauranga? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Compared**: Ingham Mora and PKF Tauranga
- **Competitive set**: Tauranga accounting firms
- **Market**: New Zealand
- **Month measured**: Aug 2026
- **Ingham Mora Share of Search**: 13.8%
- **PKF Tauranga Share of Search**: 6%

## Which is more popular in search, Ingham Mora or PKF Tauranga?

- In August 2026, Ingham Mora had more branded searches than PKF Tauranga among tauranga accounting firms in New Zealand. Ingham Mora was estimated to have 390 branded searches compared to PKF Tauranga’s 170, and held a 13.8% Share of Search versus PKF Tauranga’s 6%.
- Ingham Mora was ahead of PKF Tauranga in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Ingham Mora’s estimated Share of Search among tauranga accounting firms in New Zealand moved from 14.4% to 13.8%, and its estimated monthly branded searches moved from 360 to 390.
- Across the 11 months ending August 2026, PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand moved from 5.6% to 6%, and its estimated monthly branded searches moved from 140 to 170.

## How did search popularity change for New Zealand tauranga accounting firms in August 2026?

- In August 2026, Ingham Mora lost estimated Share of Search among tauranga accounting firms in New Zealand, from 14.6% to 13.8%.
- PKF Tauranga’s estimated Share of Search among tauranga accounting firms in New Zealand has gained ground for 3 months in a row, from 3.9% to 6% in August 2026.

## Month by month

| Month | Ingham Mora estimated searches | Ingham Mora Share of Search | Ingham Mora rank | PKF Tauranga estimated searches | PKF Tauranga Share of Search | PKF Tauranga rank |
| --- | --- | --- | --- | --- | --- | --- |
| Oct 2025 | 360 | 14.4% | 2 | 140 | 5.6% | 3 |
| Nov 2025 | 310 | 13.6% | 2 | 170 | 7.5% | 3 |
| Dec 2025 | 280 | 15.9% | 2 | 110 | 6.3% | 3 |
| Jan 2026 | 310 | 13.2% | 2 | 110 | 4.7% | 3 |
| Feb 2026 | 310 | 12.6% | 2 | 170 | 6.9% | 3 |
| Mar 2026 | 550 | 17.5% | 2 | 170 | 5.4% | 3 |
| Apr 2026 | 460 | 16.1% | 2 | 140 | 4.9% | 3 |
| May 2026 | 440 | 15.6% | 2 | 110 | 3.9% | 3 |
| Jun 2026 | 430 | 13.2% | 2 | 170 | 5.2% | 3 |
| Jul 2026 | 370 | 14.6% | 2 | 140 | 5.5% | 3 |
| Aug 2026 | 390 | 13.8% | 2 | 170 | 6% | 3 |
| Sep 2026 | — | — | — | — | — | — |

## How each brand is measured

Brandwave collects information about searches that people make online using Ingham Mora’s and PKF Tauranga’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

- **Ingham Mora**: Measured on the search terms “ingham mora” and “ingham mora tauranga”, summed into one figure.
- **PKF Tauranga**: Measured on the search term “pkf tauranga”.

- [Ingham Mora profile](/demand/nz/brands/ingham-mora)
- [PKF Tauranga profile](/demand/nz/brands/pkf-tauranga)
- [All tauranga accounting firms in New Zealand](/demand/nz/categories/nz-tauranga-accounting-firms): The set both shares are measured inside, 4 brands.

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Frequently asked questions

### Which is more popular in search, Ingham Mora or PKF Tauranga?

In August 2026, Ingham Mora had more branded searches than PKF Tauranga among tauranga accounting firms in New Zealand. Ingham Mora was estimated to have 390 branded searches compared to PKF Tauranga’s 170, and held a 13.8% Share of Search versus PKF Tauranga’s 6%.

## Cite this page

Brandwave. "Ingham Mora vs PKF Tauranga: Which is more popular by branded search in New Zealand?". https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-pkf-tauranga

This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-pkf-tauranga. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.