--- title: "Ingham Mora vs JOE CA LTD: Which is searched more in New Zealand?" description: "Is Ingham Mora or JOE CA LTD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-joe-ca-ltd" publisher: "Brandwave" --- # Ingham Mora vs JOE CA LTD: Which is searched more in New Zealand? Is Ingham Mora or JOE CA LTD more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Tauranga accounting firms set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Ingham Mora and JOE CA LTD - **Competitive set**: Tauranga accounting firms - **Market**: New Zealand - **Month measured**: Sep 2026 - **Ingham Mora Share of Search**: 63.6% - **JOE CA LTD Share of Search**: 3% ## Is Ingham Mora or JOE CA LTD more popular in search? - In September 2026, Ingham Mora had more branded searches than JOE CA LTD among Tauranga accounting firms in New Zealand. Ingham Mora had about 210 branded searches, while JOE CA LTD had 10. Ingham Mora made up 63.6% of all Tauranga accounting firm searches we track, and JOE CA LTD accounted for 3%. - Ingham Mora was ahead of JOE CA LTD in every measured month of the 12 months ending September 2026. - Across the 12 months ending September 2026, Ingham Mora’s share of searches among Tauranga accounting firms in New Zealand moved from 61.3% to 63.6%, and its estimated monthly branded searches moved from 190 to 210. - Across the 12 months ending September 2026, JOE CA LTD’s share of searches among Tauranga accounting firms in New Zealand moved from 3.2% to 3%, and its estimated monthly branded searches held steady at 10. ## Top Tauranga accounting firms in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Ingham Mora and JOE CA LTD were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. JOE CA LTD was listed before Ingham Mora in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | JOE CA LTD | 1st | 3 of 3 | 0 of 1 | 3 of 4 | | Ingham Mora | 2nd | 3 of 3 | 0 of 1 | 3 of 4 | | Emerald Business Advisers Limited | 3rd | 3 of 3 | 0 of 1 | 3 of 4 | | PKF Tauranga | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | SBA | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | | Elevation Accountants | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about Tauranga accounting firms - Asked ChatGPT "Which accounting firm should I use in Tauranga, New Zealand?": 1. JOE CA LTD, 2. Ingham Mora, 3. Emerald Business Advisers Limited - Asked ChatGPT "What are the best accounting firms in Tauranga, New Zealand?": 1. Ingham Mora, 2. JOE CA LTD, 3. Emerald Business Advisers Limited - Asked ChatGPT "What's the best accounting firm in Tauranga, New Zealand for tax returns?": 1. JOE CA LTD, 2. Ingham Mora, 3. Emerald Business Advisers Limited - Searched Google, AI Overview "accountant tauranga nz": named none of the brands we track Not named in any answer: PKF Tauranga, SBA and Elevation Accountants. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand Tauranga accounting firms in September 2026? - In September 2026, Ingham Mora gained share of searches among Tauranga accounting firms in New Zealand, from 58.8% to 63.6%. ## Month by month | Month | Ingham Mora estimated searches | Ingham Mora Share of Search | Ingham Mora rank | JOE CA LTD estimated searches | JOE CA LTD Share of Search | JOE CA LTD rank | | --- | --- | --- | --- | --- | --- | --- | | Oct 2025 | 190 | 61.3% | 1 | 10 | 3.2% | 6 | | Nov 2025 | 170 | 56.7% | 1 | 10 | 3.3% | 5 | | Dec 2025 | 140 | 60.9% | 1 | 10 | 4.3% | 5 | | Jan 2026 | 160 | 55.2% | 1 | 10 | 3.4% | 6 | | Feb 2026 | 170 | 60.7% | 1 | 0 | 0% | 6 | | Mar 2026 | 290 | 69% | 1 | 10 | 2.4% | 5 | | Apr 2026 | 240 | 75% | 1 | 0 | 0% | 6 | | May 2026 | 240 | 61.5% | 1 | 30 | 7.7% | 3 | | Jun 2026 | 230 | 60.5% | 1 | 10 | 2.6% | 6 | | Jul 2026 | 190 | 61.3% | 1 | 10 | 3.2% | 5 | | Aug 2026 | 200 | 58.8% | 1 | 10 | 2.9% | 6 | | Sep 2026 | 210 | 63.6% | 1 | 10 | 3% | 6 | ## How each brand is measured Brandwave collects information about searches that people make online using Ingham Mora’s and JOE CA LTD’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Ingham Mora**: Measured on the search terms “ingham mora” and “ingham mora tauranga”, summed into one figure. - **JOE CA LTD**: Measured on the search term “joe ca”. - [Ingham Mora profile](/demand/nz/brands/ingham-mora) - [JOE CA LTD profile](/demand/nz/brands/joe-ca-ltd) - [All Tauranga accounting firms in New Zealand](/demand/nz/locations/tauranga/accounting-firms): The set both shares are measured inside, 6 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Ingham Mora or JOE CA LTD more popular in search? In September 2026, Ingham Mora had more branded searches than JOE CA LTD among Tauranga accounting firms in New Zealand. Ingham Mora had about 210 branded searches, while JOE CA LTD had 10. Ingham Mora made up 63.6% of all Tauranga accounting firm searches we track, and JOE CA LTD accounted for 3%. ## Cite this page Brandwave. "Ingham Mora vs JOE CA LTD: Which is searched more in New Zealand?". https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-joe-ca-ltd This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/ingham-mora-vs-joe-ca-ltd. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.