--- title: "Infinity Supplements vs NZ Muscle: Which is more popular in New Zealand?" description: "Is Infinity Supplements or NZ Muscle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/nz/compare/infinity-supplements-vs-nz-muscle" publisher: "Brandwave" --- # Infinity Supplements vs NZ Muscle: Which is more popular in New Zealand? Is Infinity Supplements or NZ Muscle more popular in search? Compare estimated monthly branded-search demand and Share of Search inside the Sports supplement stores set in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Compared**: Infinity Supplements and NZ Muscle - **Competitive set**: Sports supplement stores - **Market**: New Zealand - **Month measured**: Oct 2026 - **Infinity Supplements Share of Search**: 1.5% - **NZ Muscle Share of Search**: 18.4% ## Is Infinity Supplements or NZ Muscle more popular in search? - In October 2026, NZ Muscle had more branded searches than Infinity Supplements among sports supplement stores in New Zealand. NZ Muscle had about 10,900 branded searches, while Infinity Supplements had 880. NZ Muscle made up 18.4% of all sports supplement store searches we track, and Infinity Supplements accounted for 1.5%. - NZ Muscle was ahead of Infinity Supplements in every measured month of the 12 months ending October 2026. - Across the 12 months ending October 2026, Infinity Supplements’ share of searches among sports supplement stores in New Zealand moved from 1% to 1.5%, and its estimated monthly branded searches held steady at 880. - Across the 12 months ending October 2026, NZ Muscle’s share of searches among sports supplement stores in New Zealand moved from 34.1% to 18.4%, and its estimated monthly branded searches moved from 29.6K to 10.9K. ## Top sports supplement stores in ChatGPT and Google AI Overviews In three ChatGPT questions and one Google AI Overview, Infinity Supplements was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. NZ Muscle was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Infinity Supplements was listed before NZ Muscle in two out of three answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sportsfuel | 1st | 3 of 3 | 1 of 1 | 4 of 4 | | Xplosiv | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Infinity Supplements | 2nd | 2 of 3 | 0 of 1 | 2 of 4 | | Sprint Fit | 4th | 2 of 3 | 0 of 1 | 2 of 4 | | NZ Muscle | 4th | 1 of 3 | 1 of 1 | 2 of 4 | | Supplements.co.nz | 6th | 2 of 3 | 0 of 1 | 2 of 4 | | Nutritional Supplements NZ | Not ranked | 0 of 3 | 0 of 1 | 0 of 4 | ## Every AI answer about sports supplement stores - Asked ChatGPT "Which sports supplement store should I shop at in New Zealand?": 1. Sportsfuel, 2. NZ Muscle, 3. Sprint Fit, 4. Supplements.co.nz - Asked ChatGPT "What are the best sports supplement stores in New Zealand?": 1. Xplosiv, 2. Infinity Supplements, 3. Sportsfuel, 4. Supplements.co.nz - Asked ChatGPT "What's the best sports supplement store in New Zealand for protein supplements?": 1. Sportsfuel, 2. Infinity Supplements, 3. Xplosiv, 4. Sprint Fit - Searched Google, AI Overview "best supplement store": 1. Sportsfuel, 2. NZ Muscle Not named in any answer: Nutritional Supplements NZ. Brands are listed in the order each answer named them. The answers were collected in New Zealand on October 21, 2026. ## How did search popularity change for New Zealand sports supplement stores in October 2026? - In October 2026, NZ Muscle lost share of searches among sports supplement stores in New Zealand, from 21.5% to 18.4%. - Infinity Supplements’ share of searches among sports supplement stores in New Zealand has gained ground for 3 months in a row, from 0.79% to 1.5% in October 2026. ## How has branded search for Infinity Supplements and NZ Muscle changed in New Zealand over the last 12 months? | Month | Infinity Supplements estimated searches | Infinity Supplements Share of Search | Infinity Supplements rank | NZ Muscle estimated searches | NZ Muscle Share of Search | NZ Muscle rank | | --- | --- | --- | --- | --- | --- | --- | | Nov 2025 | 880 | 1% | 7 | 29.6K | 34.1% | 1 | | Dec 2025 | 880 | 1.4% | 7 | 20.1K | 32.9% | 1 | | Jan 2026 | 880 | 1.2% | 7 | 24.8K | 33.2% | 1 | | Feb 2026 | 880 | 1.2% | 7 | 25.7K | 35.4% | 1 | | Mar 2026 | 880 | 1.2% | 7 | 24.7K | 32.4% | 1 | | Apr 2026 | 880 | 1.3% | 7 | 20.2K | 30% | 1 | | May 2026 | 720 | 0.97% | 7 | 24.2K | 32.6% | 1 | | Jun 2026 | 880 | 0.45% | 7 | 144K | 73% | 1 | | Jul 2026 | 720 | 0.79% | 7 | 42.6K | 46.8% | 1 | | Aug 2026 | 720 | 0.98% | 7 | 23.5K | 32% | 1 | | Sep 2026 | 720 | 1.2% | 7 | 13.2K | 21.5% | 3 | | Oct 2026 | 880 | 1.5% | 7 | 10.9K | 18.4% | 3 | ## How are Infinity Supplements’ and NZ Muscle’s branded searches counted? Brandwave collects information about searches that people make online using Infinity Supplements’ and NZ Muscle’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading. - **Infinity Supplements**: Measured on the search term “infinity supplements”. - **NZ Muscle**: Measured on the search terms “creatine nz muscle”, “nz muscle”, “nz muscle constellation”, “nz muscle creatine”, “nz muscle fuel”, “nz muscle gym”, “nz muscle nz”, “nz muscle protein”, “nz muscle supplements”, “nz muscle voucher”, “nz muscle whey”, “nzmuscle”, “nzmuscle nz” and “nzmuscle protein”, summed into one figure. - [Infinity Supplements profile](/demand/nz/brands/infinity-supplements) - [NZ Muscle profile](/demand/nz/brands/nz-muscle) - [All sports supplement stores in New Zealand](/demand/nz/categories/nz-sports-supplement-stores): The set both shares are measured inside, 7 brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Is Infinity Supplements or NZ Muscle more popular in search? In October 2026, NZ Muscle had more branded searches than Infinity Supplements among sports supplement stores in New Zealand. NZ Muscle had about 10,900 branded searches, while Infinity Supplements had 880. NZ Muscle made up 18.4% of all sports supplement store searches we track, and Infinity Supplements accounted for 1.5%. ## Cite this page Brandwave. "Infinity Supplements vs NZ Muscle: Which is more popular in New Zealand?". https://gobrandwave.com/demand/nz/compare/infinity-supplements-vs-nz-muscle This page is also available as HTML at https://gobrandwave.com/demand/nz/compare/infinity-supplements-vs-nz-muscle. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.